Experience

KAPX Group
• Singapore
• Advertising Services
• 1 - 100 Employee
• Client Services Lead

  • Apr 2022 - Present


Construct Digital

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager (Social Media Lead)

  • Aug 2020 - Mar 2022

  Led social media service in Construct Digital and worked with key stakeholders to decide on company's positioning (for social service) and internal social media processes. Led social media, influencer marketing, and China marketing related pitches in the agency. Handled a variety of accounts with scopes ranging social media, influencer marketing, SEO, website management, campaign management, branding and China Marketing. Clients include Merz Aesthetics, Ultherapy, Glow Festival, SGX, and Consumer Association of Singapore (CASE). Award winning work include: - Markies 2021: Most Effective Use of KOLs Silver (Glow Festival) - Markies 2021: Most Effective Use of Events Bronze (Glow Festival) - Marketing Excellence Awards 2021: Excellence in Pivot Marketing (Glow Festival) - Markies 2022: Most Effective Use of Digital Gold (Ultherapy) - Marketing Excellence Awards 2022: Excellence in Social Media Marketing Bronze (Ultherapy) Show less



Cognito

• Indonesia
• Mental Health Care

• Senior Digital Account Executive

  • Dec 2019 - Aug 2020

  Engaged in a wide range of digital services for clients including social media marketing, paid campaigns across social media and programatic platforms, events marketing, website management and China marketing. Clients handled includes GIC, Glow Festival, Oracle, and Nomura Research Institute. Engaged in a wide range of digital services for clients including social media marketing, paid campaigns across social media and programatic platforms, events marketing, website management and China marketing. Clients handled includes GIC, Glow Festival, Oracle, and Nomura Research Institute.



AKA Asia

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2019 - Dec 2019

  Handled a range of clients including Science Centre Singapore, Bentley, Merz Aesthetics, Suntec Rewards and Madame Tussauds Singapore for a range of services including social media (organic and paid), media relations, influencer engagement and public relations Handled a range of clients including Science Centre Singapore, Bentley, Merz Aesthetics, Suntec Rewards and Madame Tussauds Singapore for a range of services including social media (organic and paid), media relations, influencer engagement and public relations

• Senior Digital Account Executive

  • Feb 2019 - Jun 2019

• Digital Account Executive

  • Nov 2017 - Jan 2019

  Handled the biggest consumer account within the agency, as well as multiple smaller growth accounts (both B2B and B2C) across a whole range of services including tech, SEO, social media and paid marketing.Served as primary contact between client and internal team, and work closely with the different departments to produce quality work for client.Helped out with pitches for new accounts.Helped with submission of internal agency awards which led to 8 nominations and 3 wins.Brands handled include Giant, Oliver Healthcare Packaging, United Technologies Corporation, and Lamitak. Award winning work include:- Markies 2018: Best Idea for Female Audience Gold (Giant - Singapore's Most Kiasu Town) - Agency of The Year: Search Marketing Agency of the Year Silver- Marketing Excellence Awards 2018: Excellence in Search Marketing Bronze (Giant)- PR Awards 2018: Best PR Campaign for Consumer Bronze (Giant - Singapore's Most Kiasu Town) Show less



Tinkerbox Studios Pte Ltd

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Executive

  • Jul 2016 - Sep 2017

  Engaged in digital marketing tactics such as content marketing on website blog, Medium, and on social media platforms. Engaged in offline marketing including PR releases, copy writing for advertisements and outreach activities in conferences and events. Provided consultation services to potential clients who are interested to build web and mobile apps. Drafted proposals and quotations for potential clients. Part of the team which kick started new internal product, Toka Rewards, which was a loyalty rewards platform. Focused primarily on partner relations with merchants and marketing - delivering results of 10 merchant partnerships, a newspaper feature, and 4 influencer partnerships (organic). Show less



Porter Novelli

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • May 2015 - Jul 2015

  Engaged in media monitoring for brands on both traditional and social media, and assist in compiling coverage and ROI reports for clients. Helped in the planning and preparation process of PR events. Drafted story angles for brands and helped in media pitching. Brands handled include Hewlett Packard (HP) Enterprise, HP Inc., Workday, Mercedes-Benz, Gillette, and non-profit organisations like Habitat for Humanity. Engaged in media monitoring for brands on both traditional and social media, and assist in compiling coverage and ROI reports for clients. Helped in the planning and preparation process of PR events. Drafted story angles for brands and helped in media pitching. Brands handled include Hewlett Packard (HP) Enterprise, HP Inc., Workday, Mercedes-Benz, Gillette, and non-profit organisations like Habitat for Humanity.



Tribal Worldwide

• Australia
• Advertising Services

• Social Media Intern

  • May 2014 - Jul 2014

  Engaged in media monitoring for brands' social media pages. Helped with community management and executing campaigns. Helped generate monthly social media reports for brands. Helped in research and brain-storming to build pitch decks with the team. Brands handled include SilkAir, Sony Mobile, Anlene, Lipton, and Lifebuoy. Engaged in media monitoring for brands' social media pages. Helped with community management and executing campaigns. Helped generate monthly social media reports for brands. Helped in research and brain-storming to build pitch decks with the team. Brands handled include SilkAir, Sony Mobile, Anlene, Lipton, and Lifebuoy.