Michelle T.
Marketing and Sales Manager at Kstars Group Limited- Claim this Profile
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Bio
Experience
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Kstars Group Limited
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Hong Kong
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Wholesale Import and Export
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1 - 100 Employee
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Marketing and Sales Manager
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Nov 2020 - Present
- Handle the project as online distributor of Kakao Friends, Torriden and dasique at HKTVmall in HK - Line-up camaign and work with Korea government organization (KTO, KOTRA) - Set-up live-streaming project - Develope / handling various new online retail channel for the company (Yoho, Zalora, shopline etc) - Deal with Korean suppliers (skincare, cosmetics, lifestyle, food etc) for B2B, B2C collaboration. - Handle the project as online distributor of Kakao Friends, Torriden and dasique at HKTVmall in HK - Line-up camaign and work with Korea government organization (KTO, KOTRA) - Set-up live-streaming project - Develope / handling various new online retail channel for the company (Yoho, Zalora, shopline etc) - Deal with Korean suppliers (skincare, cosmetics, lifestyle, food etc) for B2B, B2C collaboration.
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Assistant Product Manager
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Apr 2019 - Mar 2020
Responsible for all product and marketing issues of The Face Shop in HK and Macau Responsible for all product and marketing issues of The Face Shop in HK and Macau
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Assistant Brand Manager
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Oct 2017 - Jan 2019
Report to General Manager directly. Responsible for all brand, trade marketing and social media (KOL) issues of Clio in HK and Macau, both for physical stores with Watsons / Mannings and eshop with HKTV mall, Watsons eshop) Report to General Manager directly. Responsible for all brand, trade marketing and social media (KOL) issues of Clio in HK and Macau, both for physical stores with Watsons / Mannings and eshop with HKTV mall, Watsons eshop)
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Marketing
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2017 - 2017
Marketing expertise with over 10+ years marketing communication, event management, CRM and public relation experience in various industries no limited to social media, luxury retailing and broadcasting and video etc. Marketing expertise with over 10+ years marketing communication, event management, CRM and public relation experience in various industries no limited to social media, luxury retailing and broadcasting and video etc.
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Marketing Manager
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Mar 2010 - Nov 2012
Achievement *FY2013 Fox Home Video APAC Marketing Excellent AwardFY2012 Fox Home Video APAC Marketing Excellent AwardFY2011 Fox Home Video APAC Marketing Excellent Award2011 HIT Entertainment / Thomas & Friends Marketing ExcellenceFY2010 Fox Home Video APAC Marketing ChampionProduct marketing – marketing planning, execution, budgeting, media coverageand adv placement for home entertainment releases for Twentieth Century Fox / MGM, BBC, HIT (Thomas & Friends, Bob the Builder, Pingu etc) other independent studios.• Conceptualise, develop and execute A&P and marketing plans.• Track A&P budget and marketing plans.• Source for and liaise with existing and potential promotional partners for joint promotion / sponsorships for product launches.• Liaise with partners, media and media agencies to implement A&P plans.• Communicate with sales team to facilitate and track campaigns and marketing efforts.Event management-• Responsible for cross-labels trade show promotion e.g. HK Bookfair, HK High-End Audio and Visual ShowCRM management-• Responsible for CRM, website content, direct marketing and daily operations for DvB Fun ClubContent management – • Manage Clickplay app and social media platforms to create interactivity and outreach to consumers at official facebook fanpage, website etc. Show less
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Marketing Executive
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Nov 2005 - Feb 2010
Product marketing planning and execution, media coverage, adv placement, event management, channel promotion, online Clickplay app of Fox/MGM/Bob the builder/Pingu/Fireman home video products in Hong Kong and Macau
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Education
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Google Analytics Academy
Certificate in Google Analytics Platform Principles