Michelle Swetzes

Senior Analyst at Cronin
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Analyst
      • Jun 2021 - Present

      Glastonbury, Connecticut, United States Finding the story behind the data.

    • Associate Manager, Media & Analytics
      • Jan 2021 - Jun 2021

      Glastonbury, Connecticut, United States Even more data-focused. Develop data infrastructures and dashboards to prove campaign ROI and guide optimizations.

    • Media & Analytics Strategist
      • Oct 2020 - Jan 2021

      Glastonbury, Connecticut, United States A jack-of-all-trades with a focus on analytics to track success of media programs and provide campaign optimizations. This includes developing automated data infrastructures and dashboards to streamline reporting. It also includes implementing necessary tracking for media campaigns and all website analytics. Provide support in the creation of a content development strategy and subsequent editorial calendars from the lens of SEO.

    • Digital Media and Analytics Associate
      • Jan 2019 - Oct 2020

      Glastonbury, CT • Manage the creation, implementation, and maintenance of digital media campaigns across all platforms. • Run the day-to-day operations for digital media campaigns, monitoring performance and providing optimizations. • Provide analytical reporting of media delivery and recommendations for client facing presentations.

    • Media and Analytics Intern
      • Sep 2018 - Jan 2019

      Glastonbury, CT • Analyze and interpret data from several sources, including paid search, social media and online display platforms, website analytic tools, and third-party vendors. • Improve quality assurance of campaigns and create efficient operation processes. • Interact with media, technology, and publisher sites to complete the planning, tracking, scheduling, and execution of digital media campaigns.

    • United States
    • Restaurants
    • 100 - 200 Employee
    • Server
      • May 2017 - Mar 2020

      Torrington, CT • Greet customers and assist in creating a pleasant dining experience by accommodating needs. • Fluidly aid in the duties of other roles, such as host and food preparation. • Aid with side work that is necessary for the completion of server duties. • Complete end of shift duties, such as prepping the restaurant and performing personal cash office duties.

    • Sales Associate
      • Oct 2014 - May 2019

      Avon, CT • Greet customers and provide assistance with merchandise selection. • Inventory, process, and replenish stock by arranging merchandise to promote sales. • Perform cashier responsibilities. • Maintain and organize shelves, counters, and tables. • Train new employees on store policy and sales techniques.

    • United States
    • Financial Services
    • 700 & Above Employee
    • End-User Communication IT Intern
      • Jun 2018 - Aug 2018

      Windsor, CT • Create comprehensive communication plans for new technology initiatives. • Develop graphics, step guides, posters, and desk drops as needed. • Prepare communication broadcasts to be released on multiple media outlets. • Revise release materials, update script job aids based on consumer feedback, and remodel websites using HTML coding.

Education

  • University of Connecticut
    Bachelor of Arts - BA, Communication and Sociology
    2015 - 2019

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