Michelle Stephens
Member Board of Trustees at Make-A-Wish Foundation New Zealand- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Loyalty Programs Masterclass Certificate
ADMADec, 2020- Oct, 2024
Experience
-
Make-A-Wish Foundation New Zealand
-
New Zealand
-
Non-profit Organizations
-
1 - 100 Employee
-
Member Board of Trustees
-
Aug 2023 - Present
-
-
-
Ronald McDonald House Charities New Zealand
-
New Zealand
-
Non-profit Organizations
-
1 - 100 Employee
-
Chief Revenue Officer
-
Aug 2022 - May 2023
-
-
-
Loyalty NZ
-
New Zealand
-
Advertising Services
-
100 - 200 Employee
-
Business Director
-
Jun 2020 - Jun 2022
-
-
Client Integration Director
-
Oct 2018 - Jun 2020
-
-
Acting Head of Client Services
-
Mar 2018 - Oct 2018
-
-
Business Director
-
Jul 2017 - Mar 2018
-
-
-
Wattie's (Kraft Heinz)
-
New Zealand
-
Food and Beverage Services
-
300 - 400 Employee
-
Group Category Manager
-
Oct 2014 - Jul 2017
Large scale commercial role within a complex business environment with responsibility across 9 categories and over 400 skus. Responsible for category development, strategy & insights within a $250MM retail sales portfolio.Lead category thought leadership in product innovation plan along with pricing strategy, range management and retail activation.
-
-
Group Shopper Marketing Manager
-
Jul 2012 - Oct 2014
Headed the introduction of Shopper Marketing into Heinz Wattie's and the development of retail and digital shopper campaigns for New Zealand's most loved and iconic brands.
-
-
-
Wrigley
-
United States
-
Manufacturing
-
700 & Above Employee
-
Customer Marketing Manager
-
May 2011 - May 2012
Headed trade marketing, merchandising and category insights functions including the management of retail category fitouts within the Impulse segment. Headed trade marketing, merchandising and category insights functions including the management of retail category fitouts within the Impulse segment.
-
-
-
Winegrowers of Ara
-
New Zealand
-
Beverage Manufacturing
-
1 - 100 Employee
-
Wine Marketing Consultant
-
Apr 2010 - Mar 2011
Private company. Global responsibility for strategic direction of brand development, marketing communciations and public relations. Wine portfolio currently distributed in NZ, Australia, UK, Europe and the USA. Responsible for all aspects of brand strategy development including packaging development, brand communications and agency mangement. Lead the development of digital strategy including website development and social media. Private company. Global responsibility for strategic direction of brand development, marketing communciations and public relations. Wine portfolio currently distributed in NZ, Australia, UK, Europe and the USA. Responsible for all aspects of brand strategy development including packaging development, brand communications and agency mangement. Lead the development of digital strategy including website development and social media.
-
-
-
Vitaco Health Group
-
New Zealand
-
Manufacturing
-
200 - 300 Employee
-
Senior Business Manager
-
2008 - 2010
Senior Account Manager for Progressive with strategic responsibility for $15m portfolio of more than 150 skus. Experienced in category management, business planning, investment analysis and new product ranging. Senior Account Manager for Progressive with strategic responsibility for $15m portfolio of more than 150 skus. Experienced in category management, business planning, investment analysis and new product ranging.
-
-
-
Freelance
-
Auckland, New Zealand
-
Consultant - Sales & Marketing
-
Sep 2005 - Dec 2007
Sales & Marketing consulting services to Lion Nathan Wines & Spirits, Wither Hills & Waihopai River Vineyards. Key projects included new business set up for Waihopai River Vineyards, development and launch of The Ned wine brand, establishment of distribution agreements and retail sales strategy. Sales & Marketing consulting services to Lion Nathan Wines & Spirits, Wither Hills & Waihopai River Vineyards. Key projects included new business set up for Waihopai River Vineyards, development and launch of The Ned wine brand, establishment of distribution agreements and retail sales strategy.
-
-
-
Oyster Bay Wines
-
New Zealand
-
Beverage Manufacturing
-
1 - 100 Employee
-
National Sales Manager, New Zealand
-
Dec 2002 - Feb 2005
Private company. P&L responsibility for the New Zealand market and achieved +30% growth for the Oyster Bay brand in 2 years. Experienced in distributor management, contract negotation, operations and sales management. Private company. P&L responsibility for the New Zealand market and achieved +30% growth for the Oyster Bay brand in 2 years. Experienced in distributor management, contract negotation, operations and sales management.
-
-
-
Lion
-
Australia
-
Food and Beverage Services
-
700 & Above Employee
-
National Accounts Director
-
Sep 1999 - Dec 2002
-
-
Education
-
Memorial University of Newfoundland
Bachelor of Commerce - BCom, Marketing