Experience

Richline Digital, a Berkshire Hathaway Company

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Copywriter

  • Apr 2022 - Present

  Develop engaging copy for various marketing materials, including website content, social, email campaigns, video, and advertising campaigns Collaborate with creative teams to brainstorm new promotions, products, and marketing strategies Define brand voice across all channels, ensuring consistency and alignment with brand image Develop headline copy for Silpada.com and Welry.com to highlight specific sales and promotions Develop engaging copy for various marketing materials, including website content, social, email campaigns, video, and advertising campaigns Collaborate with creative teams to brainstorm new promotions, products, and marketing strategies Define brand voice across all channels, ensuring consistency and alignment with brand image Develop headline copy for Silpada.com and Welry.com to highlight specific sales and promotions



THE ETL GROUP

• 1 - 100 Employee

• Copywriter

  • Feb 2020 - Apr 2022

  Produced innovative and impactful promotional plans and content that support boosts in profits and competitive performance Created and presented weekly proposals to 10+ clients, outlining various marketing copy strategies Managed all aspects of copy review and editing, including guidance and oversight of production Wrote blog posts and social media material for 10+ clients on a monthly basis, with varied language and tone of message based on product and medium Produced innovative and impactful promotional plans and content that support boosts in profits and competitive performance Created and presented weekly proposals to 10+ clients, outlining various marketing copy strategies Managed all aspects of copy review and editing, including guidance and oversight of production Wrote blog posts and social media material for 10+ clients on a monthly basis, with varied language and tone of message based on product and medium



Rebel Circus

• United States
• Retail
• 1 - 100 Employee

• Staff Writer

  • Feb 2015 - Jan 2022

  Wrote factually correct, concise, and engaging news stories within tight deadlines. Introduced fresh and new angles on previously-reported material to update and inform readers. Generated 15+ unique and relevant ideas to daily pitch meetings. Reviewed and edit images on WordPress before publication. Wrote factually correct, concise, and engaging news stories within tight deadlines. Introduced fresh and new angles on previously-reported material to update and inform readers. Generated 15+ unique and relevant ideas to daily pitch meetings. Reviewed and edit images on WordPress before publication.



Linda the Bra Lady

• Brooklyn, New York

• Junior Copywriter

  • Sep 2013 - Feb 2015

  •Help manage and promote e-commerce site LindasOnline.com •Direct a successful SEO and link-building campaign by creating a unique voice on Pinterest in order to increase credibility and drive traffic •Create unique, monthly ad campaigns for new inventory products to expand sales and gain consumer loyalty •Help manage and promote e-commerce site LindasOnline.com •Direct a successful SEO and link-building campaign by creating a unique voice on Pinterest in order to increase credibility and drive traffic •Create unique, monthly ad campaigns for new inventory products to expand sales and gain consumer loyalty



Niche Media

• NYC, New York

• Digital Editorial Intern

  • Oct 2012 - Sep 2013

  •Performed web editorial duties on high-end regional lifestyle magazines, including Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, and Philadelphia Style •Produced 6 of Ocean Drive’s monthly newsletters with high traffic fashion and nightlife highlights like “Hermés Opens a New Boutique” and “Enjoy International Cuisine on Valentine’s Day” •Developed and edited online features on culture, fashion, beauty, dining, and art, including, “Georgetown Gets a Buffalo Exchange” and “Salon Bar Opens in East Hampton” •Researched and wrote 8 weekly style advice slideshows on Hamptons’ site for the summer season • Edited and published digital galleries and calendar events on all magazine sites Show less



MKE Lifestyle Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jan 2012 - Jun 2012

  • Wrote, edited, and blogged • Interviewed and wrote profiles on at least 2 celebrities per month for website’s Exclusive Q&A section • Contributed 8-10 blog posts, tweets, advice columns, and polls per week • Managed 2 online contests and 30-40 subscriber emails per week • Wrote, edited, and blogged • Interviewed and wrote profiles on at least 2 celebrities per month for website’s Exclusive Q&A section • Contributed 8-10 blog posts, tweets, advice columns, and polls per week • Managed 2 online contests and 30-40 subscriber emails per week