Michelle Smales
Territory Sales Manager at Rainbow Confectionery Ltd.- Claim this Profile
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Bio
Experience
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Rainbow Confectionery Ltd.
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Food and Beverage Manufacturing
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1 - 100 Employee
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Territory Sales Manager
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Feb 2018 - Present
My role is to maintain/maximise existing FMCG accounts, to generate future sales growth by liaising & developing positive business relationships & business development plans with existing & potential customers. Working to KPIs to continuously improve company performance, maximising sales opportunities. Notifying customers of new products & market trends. I’m highly organised, flexible, have strong relationship building, interpersonal & communication skills, self-motivated, able to work independently & as part of a team. • Manage an assigned territory • Maximise sales through promotional programme & marketing activity • Relationship building- actively managing, developing & sustaining strong working relationships with customers to achieve increased brand & product presence in the market. • Negotiate financial terms & agree ranging of NPD • Achieve core ranging targets • Carry out regular performance reviews with key customers • Gain ND • Manage merchandisers- display builds, shelf merchandising • Analysing individual customer performance develop business plans when needed to maximise sales • Negotiate special deals to increase sales volume • Analyse display locations & create displays to the highest standard • Manage the sales process from the order deal through to display, stock sell through, stock management within the each store & gain the re order • Understand & be responsive to market trends & competitor activity • Manage territory trade spend budget co-op, rebates, credits • Persuasive negotiation on deal price, retail price, volume of sales & co- op spend • Adding value improving product through brand & sales strategy to maximise sales growth & profitability • Maintain facing counts & location • Present NPD/samples • Working with KPIs to continuously improve company performance • Reporting: complete reporting as required • Adjusting & reviewing call cycle as required to maximise sales & overall company strategy Show less
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Hutchco Enterprises
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New Zealand
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Paper and Forest Product Manufacturing
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1 - 100 Employee
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Inside Sales Representative
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Feb 2015 - Feb 2018
My role within this company is to maintain existing accounts and to generate future sales growth by liaising and developing positive business relationships with potential customers. Working to KPIs, processing credits, debt collection, maximising sales opportunities. Notifying customers of new products and market trends. Cold calling and opening new accounts. Within this role I deal with a vast range of commercial interior out fitters, furniture manufactures, kitchen manufactures, painters, architects, and designers. • Maintaining a customer call cycle • Generating new sales • Gaining new product distribution • Retain and grow the business • Order stock for the customer • Understanding customers changing needs and requirements in various industries • Attend trade shows and machinery workshops • Key orders & update CRM • Distribute sales aides and samples for the Hutchco nationwide customer base • Regular inter-city travel to service clients between Auckland and Waikato • Achieving monthly sales targets & KPIs • Building POS displays at trade shows • Present our product at Edgebander workshop • Training new staff • Carry out six-monthly stock-taking of consumables • Analyse market trends and sales weekly through written reports • Analyse annual trends and make predictions for the building industry • Informing customers and management of all relevant market activity • Preparing monthly expense accounts • Maintenance of company vehicle/computer • Assisting warehouse staff with order dispatch • Assist staff in the Auckland Sales office • Assist warehouse staff split and wind tape using machinery • Delivery of orders to Key clients using company long wheel base van Show less
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YKK Fastening Products Group
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Apparel & Fashion
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1 - 100 Employee
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Sales Representative
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Feb 2006 - Aug 2009
My role within this company was to maintain existing accounts and to generate future sales growth by liaising and developing positive business relationships with potential customers. Within this role I dealt with a vast range of manufacturers from the sporting, fashion and furniture fabrication industries. • Maintaining a customer call cycle • Generating new sales • Gaining new product distribution • Retain and grow the business • Order stock for the customer • Understanding customers changing needs and requirements in various industries • Attend trade shows and fashion events • Key orders • Distribute sales aides and samples for the YKK nationwide customer base • Regular inter-city travel to service clients between Whangarei and Taupo • Achieving monthly sales targets • Building POS displays at trade shows • Training new staff • Carry out six-monthly stock-taking of consumables • Analyse market trends and sales weekly through written reports • Analyse annual trends and make predictions for the fashion industry based on sales data, for YKK annual conference through a ‘PowerPoint’ presentation. • Informing customers and management of all relevant market activity • Preparing monthly expense accounts • Maintenance of company vehicle/computer • Assisting warehouse staff with order dispatch • Assist staff in the Auckland Sales office • Delivery of orders to Key clients Show less
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Education
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Avondale College Auckland
University entrance