Experience

Sparen

• United States
• Real Estate
• 1 - 100 Employee

• Creative Director, Brand Storyteller

  • Dec 2021 - Present



Sage Talent

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Executive Creative Director, Advisory Board

  • May 2021 - Present



Michelle Roufa Creative Directions

• Greater New York City Area

• Executive Creative Director

  • Aug 2019 - Present

  Creative direction, Concepting, Copywriting, Putting out fires Creative direction, Concepting, Copywriting, Putting out fires



Dentsu Creative

• Advertising Services
• 700 & Above Employee

• Executive Creative Director

  • Jan 2017 - Aug 2019

  Creative Leadership for Big Metal Bird - United Airlines' digital content series.Creative leadership and team management for Verizon and Audible.

• Group Creative Director

  • Sep 2015 - Jan 2019



Freelance

• Copywriter / Creative Director

  • 2002 - 2016

  Freelance writer and Creative Director with experience in both traditional broadcast and digital / 360 advertising. In the past 5 years I have helped agencies win over $750 million dollars in accounts. Freelance writer and Creative Director with experience in both traditional broadcast and digital / 360 advertising. In the past 5 years I have helped agencies win over $750 million dollars in accounts.



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Associate Creative Director

  • 1999 - 2001

  British Airways, the Travel Channel, Vitaminshoppe.com, Jason Bunin Menswear British Airways, the Travel Channel, Vitaminshoppe.com, Jason Bunin Menswear



Cliff Freeman & Partners

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Senior Copywriter

  • 1992 - 1997

  Little Caesars Pizza, Staples, Sauza Tequilas (Group Head), Cherry Coke, Fanta, Ameritech Cellular Little Caesars Pizza, Staples, Sauza Tequilas (Group Head), Cherry Coke, Fanta, Ameritech Cellular