Social Media Strategist

• Apr 2021 - Present

Key Account Manager

• Feb 2020 - Present

I am the Key Account Manager for One Egg, specialising in Digital Marketing, PPC Advertising, SEO and Digital Campaign Analysis. I have worked in corporate communications, branding, journalism, marketing and advertising, enabling myself to have a holistic understanding of various industries and particularly their approaches to marketing. My role is to manage the marketing and sales across One Egg's projects, including all advertising, marketing strategies, budgets and timeline for current and new projects, including PPC and Digital Campaigns. Prior to working at One Egg, I had my own Marketing Agency where I was responsible for managing all accounts to ensure the marketing, sales and advertising projects were met. Show less

Key Digital Performance Manager - AU at Alley

• Jan 2021 - Apr 2022

As Key Digital Performance Manager I am directly responsible for the day-to-day interaction of Alley's large portfolio of clients, ensuring all campaigns are delivered on time, on budget and at the highest performance possible. I'm a in-depth marketing strategist that is passionate about interpreting client’s goals and pain points, setting and communicating expectations, scheduling and organising resources, managing deliverables and meeting deadlines. I'm goal orientated and will go above and beyond to kick those milestones for my clients with initiative, data driven, original ideas. I have a detailed understanding of analytics in various streams that strive to uncover and understand key learnings and insights to be able to construct actionable and achievable strategies with a detailed roadmap and timelines on how we achieve those goals together. I'm passionate about marketing and staying current with best practices, strategies, legislation and industry standards related to online marketing, analytical & eCommerce tactics to maximise your growth using the newest trends and technology. Show less

Advertising Specialist at Fitness Australia

• Dec 2019 - Mar 2021

As an Advertising specialist, I am responsible for packaging advertising and supporting companies in the Fitness Industry. I'm passionate about fitness and aspire to be a Body Attack instructor one day..... I am well versed in Advertising and passionate about supporting the fitness industry in Australia to make more Australians healthier. As an Advertising specialist, I am responsible for packaging advertising and supporting companies in the Fitness Industry. I'm passionate about fitness and aspire to be a Body Attack instructor one day..... I am well versed in Advertising and passionate about supporting the fitness industry in Australia to make more Australians healthier.

Account Manager

• Mar 2020 - Jan 2021

As a Senior Account Manager my key responsibilities are: - Managing relationships with clients - Making sure the scope of work is delivered on time and within budget - Managing the internal team to make sure we deliver and hit our targets every month - Always checking areas where we can make a difference with our clients and provide tailored optimisation strategies for their specific needs - Make sure that our team adapts to change as required - Making sure we are as agile as we can be - Proactively looking at any potential risks or threats that each client might encounter and make them aware while suggesting solutions to their problems. Show less

Marketing Manager

• Oct 2018 - Dec 2019

I am a results-driven marketing manager with more than 20 years experience working with small to medium sized businesses. I'm currently based in Marketing Eye Sydney, I am known for developing marketing strategies, media and marketing systems and motivating my team to achieve their marketing potential. Marketing Eye provide businesses with a complete outsourced marketing department, that takes your budget, resources and brand - and packages it with creativity, developing high impact marketing campaigns and brand leadership. @marketingeyeus is a top 10 marketer to follow on Twitter, Marketing Eye specilses in the following:- - Extensive experience as an outsourced marketing department - Results-driven lead generation campaigns - Content marketing / branding / PR / social media campaigns - Public speaking & workshop facilitation - Web dev & SEO Marketing Eye has written over 450 marketing strategies and delivered marketing solutions to professional services, technology, health, biotechnology, financial services, manufacturing and logistics sectors. Published in: Inc Magazine, Huffington Post, News Ltd, BRW, Sydney Morning Herald, The Age, Australian Financial Review, Wealth Creator and more. Writer for Marketing Eye Magazine, Business First and Forbes Magazine. Atlanta, New York, Sydney, Melbourne Show less

Social Media Specialist

• Apr 2016 - Dec 2019

Marketing

• Jul 2014 - Jan 2016

In this role at Pacific Knowledge Systems (PKS) it was my responsibility to develop a global marketing strategy, new product marketing campaigns, manage social media channels, update website content, relationship management and communication pieces. In this role at Pacific Knowledge Systems (PKS) it was my responsibility to develop a global marketing strategy, new product marketing campaigns, manage social media channels, update website content, relationship management and communication pieces.

Marketing and Communications Manager

• Jul 2012 - Dec 2013

In my role at Charles and Stuart I was responsible for brand development, web site traffic growth, and advertising revenue. I developed brand strategy including strategic consulting and business plan writing and sales strategy development. Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis. In my role at Charles and Stuart I was responsible for brand development, web site traffic growth, and advertising revenue. I developed brand strategy including strategic consulting and business plan writing and sales strategy development. Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.

Marketing Officer

• Sep 2011 - Apr 2012

Responsibilities Include: • Write and create electronic direct mail pieces. • Write newsletters. • Design Home and Land package brochures. • Write event briefs. • Brief advertising agencies on upcoming projects. • Direct advertising agency on look and feel of website. • Write letters. • Assist Marketing Manager Responsibilities Include: • Write and create electronic direct mail pieces. • Write newsletters. • Design Home and Land package brochures. • Write event briefs. • Brief advertising agencies on upcoming projects. • Direct advertising agency on look and feel of website. • Write letters. • Assist Marketing Manager

Communications Manager

• Jan 2011 - Sep 2011

• Write media releases for any upcoming events or areas of interest. • Write ministerial correspondence on behalf of the minister in regards to any key projects. • Write communication pieces for internal staff members to continuously keep internal stakeholders informed. • Arrange and organise public consultation forums to keep the public informed in regards to works that are occurring in their area. • Write a response to any media enquiries. • Liaise with external stakeholders such as graphic designers, advertisers, distribution companies and Brisbane City Council. • Create a full communications suite to inform the public of any works that will be occurring in their area including a flyer, newspaper advertisement, letter to the public, letters to parliament and website updates. • Write speeches for the minister and the lord mayor to brief members of parliament on projects. • Answer letters from members of public. • Answer any questions on notice and ministerial enquiries. • Manage communication projects from inception to completion to ensure delivery within timeframes and budget. • Provide editorial services including editing, writing, rewriting and proofreading of a wide variety of publications and communications. • Develop and maintain effective working relationships with project managers, project team members • Writing a summary report in conclusion to communications projects to overview the project and report back to the Team Leader. • Update projects and same them onto the internal database. Show less

Marketing Manager

• Dec 2009 - Jan 2011

Responsibilities Include: •Write marketing briefs for new campaigns. •Write communication pieces for internal and external audiences advising them of various activities happening out of Head Office. •Ensure all marketing projects are kept within budget. •Directing the art department to create a new retail campaign every two months and ensure all logistical issues are dealt with in a timely manner. •Write reports and make an analysis after every campaign to ensure the campaign made expected outcomes. •Organize tradeshows and ensure they have staff, equipment, marketing materials, paperwork and payments made in an accurate and timely manner. •Create marketing campaigns to increase customer traffic into stores. •Create data for the Call Centre and ensure the stores were logging data correctly into the Bay Audio CRM database. •Update the Bay Audio website and ensure all pages and content are up to date. •Manage the SEM (Search Engine Management) and SEO (Search Engine Optimization) with Google Ad words to enhance the results of the search engine. • Create unique and outside of the box marketing ideas to create penetration and cut through in the retail world. Show less

Senior Brand Manager

• Jan 2006 - Dec 2009

• Being responsible for a portfolio of up to 20 clients. • Being the first point of contact for clients and building a relationship with the client through regular meetings and phone calls. • Writing strategic plans, design briefs, marketing briefs and communication plans for clients. • Creating budgets for clients and ensuring the budget is adhered to. • Supervising and managing three junior staff members including monthly reviews, KPI expectancies and weekly catch up meetings. • Communicating with the media team and the design team so that they were regularly informed of what the client needed and wanted to boost sales. • Organising special events such as charity walks, diners and functions. • Reviewing campaigns after the event to gauge the success of the campaign. Show less

Marketing and Events Assistant

• Jan 2004 - Jan 2006

• A Key role in coordinating, organising and planning for 6 NSW, 3 QLD and 4 International Tradeshows per year. • Coordinate advertising for tradepress and trade magazines. • Key sales liaison ensuring smooth communications between the sales and marketing teams. • Write marketing plans for various new products ensuring to include budget, timeline, various marketing avenues and ensuring follow through with an in-depth conclusion at end date. • Writing the monthly newsletter. • Writing media releases and general communications both internally and externally. • Organising and purchasing merchandise for the sales department to use at golf days, product launches, tradeshows etc. • Constantly be aware of what is happening in the industry and advise staff of changes in law and legislation. • Submit applications for product development. • Create, distribute and organise Point of Sale • Create online Point of Sale database so Point of Sale could be distributed with ease. • Organise market research focus groups to gather data relating to important future decisions within Maxgaming. • Create the Maxgaming website from scratch including uploading of images, writing content, writing html coding for various design elements and create buttons for functionality • Attending various marketing events to put a face to the name of Maxgaming • Designing marketing materials such as brochures, flyers, posters etc in-house using Adobe creative suite. • Liaise with different venues to create marketing ideas to boost the performance of their gaming rooms. • Complete an end of month sales analysis reviewing which venues were not performing as budgeted and suggest ways to improve their performance. • Create speeches and purchase memorabilia for various fundraising events sponsored by Maxgaming. • Create the merchandising website on an internal intranet so staff and customers could purchase Maxgaming merchandise. Show less

Marketing and Events Assistant

• Jan 2001 - Jan 2004

Responsibilities include: • Writing media releases for the university • Writing the electronic newsletter every fortnight • Liasing with journalists • Producing the flyers, pamphlets, booklets, annual reports and posters for events at the university. • Updating the events page on the ACU web site. • Producing a list of media clippings for the web. • Ensure all documents produced by the university are consistent with the correct letterhead and logo, correct colours, correct look etc • Use design packages such as page maker, quark, publisher, illustrator, indesign and corel draw to produce publications for the university. • Organising events such as open day, orientation week, book launches and other events the university held. Show less

Personal Assistant

• Jan 1998 - Jan 2001

Responsibilities include: • Diary Management • Helping with Marketing Campaigns. • Working directly with the Marketing Manager • Projects Coordination • Office Administration • Providing the initial contact point • Powerpoint Applications • Excel spreadsheets • Organising events • Word Processing • Data Entry • Completing Monthly Reports • Other general office duties Responsibilities include: • Diary Management • Helping with Marketing Campaigns. • Working directly with the Marketing Manager • Projects Coordination • Office Administration • Providing the initial contact point • Powerpoint Applications • Excel spreadsheets • Organising events • Word Processing • Data Entry • Completing Monthly Reports • Other general office duties