Experience

Edith Cowan University

• Australia
• Higher Education
• 700 & Above Employee

• Research Coordinator (Digital and Multimedia Products)

  • Sep 2019 - Present



Pierre Designs

• Creative Director

  • Feb 2009 - Present

  With over 10 years experience in the industry, Michelle Pierre director of Pierre Designs Graphique has provided graphic design solutions to individuals, businesses, publishers, advertising agencies, printers and communications firms.

• Director

  • Aug 2009 - Jan 2016

  In my previous position as Director for Pierre Designs, I established branding and positioning statements as I crafted official business correspondence and communicated branding goals with client sales teams.I also harnessed language, graphics, and marketing collateral in drafting efficient messaging strategies. I was responsible for directing print and online communications and managed our company social media platforms. Through the management of these platforms, I promoted brand values through an increased web presence. In addition to this, I edited and approved promotional materials as well as marketed products and services. A lot of my position duties were done in partnership with developers, advertisers, and production managers, and I utilized their collaboration strategies to disseminate innovative ideas for concept development and operational planning. Some of my select achievements include: ~ Strengthened business development initiatives and client brand awareness; enrichened customer relationships and collaborated with client sales teams. ~ Secured trade show appearances and represented company in promotional events.



ipCreative

• Creative Director

  • Feb 2016 - Sep 2019

  In my current role, I design and implement strategic communication and marketing plans. My position requires that I analyse emerging marketing, digital, and graphic design trends and integrate current technologies into organisation activities. Additionally, I cultivate positive relationships with clients and internal employees. I regularly collaborate with customers and tailor marketing targets to fit their individual goals. As creative director and brand specialist, I also propose and enact high-impact creative projects while supervising campaigns specific to customer needs. To facilitate meeting these needs, I liaise with stakeholders to meet project milestones. Above all else, I facilitate market research and brand analysis and factor it into the effectiveness of my branding campaigns and construction of captivating marketing materials related to key objectives. In addition to these responsibilities, I resolve page performance issues, search engine optimizations, and performance code disruptions.Some of my select achievements include: ~ Introduced strategic business plan; augmented organisational turnover by more than 200% in just three years. ~ Spearheaded inaugural two-year marketing / branding campaign for start-up client; empowered customer through improved brand design. ~ Drove recruitment, hiring, and training efforts; selected five-member team and instituted goals and procedural expectations for sales operations. ~ Negotiated vendor contracts; monitored budget allocations and approved necessary expenditures. ~ Devised creative content and graphics; submitted ideas for website content, corporate document creation, and social media platforms. ~ Increased client loyalty and company revenue by elevating brand awareness; composed and shared content marketing tools for use in advertising and direct marketing and examined key metrics / social engagement.



Community Newspaper Group

• Editorial Designer

  • Jan 2000 - Feb 2006

  Head Office, Community Newspaper Group, 120 Roe Street, Northbridge. February 2001 Pre press operator - Production department August 2001 Creative Designer - Creative Department February 2007 Editorial Design Coordinator - Editorial Department Roles and responsibilities:• Worked closely within a team of designers, copywriters, photographers, editors and liaised extensively with sales representatives and managers. • Played a major role in the visual development of new publications including the conception and design of the ‘Western Suburbs Weekly’ Newspaper which then, after it’s first year, won Best Non-Daily Newspaper in the PANPA (Pacific Area Newspaper Publishers’ Association) Awards. • During the process of the re branding of the company, I worked closely with the different branches to develop and design new signage for the offices, both on the outside of the buildings and within required for upgrades and refurbishments. • Having 17 different publications I learned very early on to work independently and within a group under stress in order to meet tight deadlines and production schedules and at the same time producing a high-quality composition.• Problem-solving and critical thinking skills are necessary to work well in a busy creative environment. In March 2008 I was nominated for and selected to win the ‘Bright Peoples Award for Innovation’.• Multi-tasking: often worked on more than one design brief at a time.