Michelle Pedretti

Marketing & Communications Manager at Maple Valley Cooperative
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US

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Andrew Westrich, MBA

Michelle is a force of nature who brings focused energy and passion to everything she does. I appreciated her positive outlook while working alongside her on department-level initiatives and I had full confidence that she and her team would always deliver on executing brand strategy at consumer engagements. She's a great teammate and leader that I would love the opportunity to work with again.

Julie Morgan

I had the distinct privilege of working with Michelle for 14+ years. For the first six of those years we worked together creating programs that are some of the most unique marketing tools in the CPG world and in large part due to her vision and creativity. Her brilliance in understanding how to bring together people and marketing programs to build on sales is unrivaled. Michelle's attention to detail is spectacular and her people skills are extraordinary. Michelle's sassy sense of humor make her an absolute joy to be around both personally and professionally. I would welcome the opportunity to work with her again. She's one of a kind and any organization would be lucky to have her.

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Experience

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Dec 2019 - Present

      Leading, implementing and enhancing marketing, communications and promotions strategies for a growing organic food industry cooperative. Direct and execute all aspects of marketing including overall brand look and feel, packaging, communications (advertising, newsletter creation, email marketing, social media, member outreach), and provide sales support (presentations, materials, POS, promotions, etc.) Leading, implementing and enhancing marketing, communications and promotions strategies for a growing organic food industry cooperative. Direct and execute all aspects of marketing including overall brand look and feel, packaging, communications (advertising, newsletter creation, email marketing, social media, member outreach), and provide sales support (presentations, materials, POS, promotions, etc.)

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Outreach & Education Program Manager
      • Nov 2019 - Mar 2020

      Work with a wide range of partners to manage and expand the outreach and environmental education program with a goal to educate, engage and connect communities to the land. Expand current K-12 and community programming, plan and execute fundraising efforts and other outreach events. Work with a wide range of partners to manage and expand the outreach and environmental education program with a goal to educate, engage and connect communities to the land. Expand current K-12 and community programming, plan and execute fundraising efforts and other outreach events.

    • United States
    • Food and Beverage Services
    • 500 - 600 Employee
    • Engagement Marketing Manager
      • Jan 2019 - Jun 2019

      Experienced people manager focused on strategic development, talent acquisition and brand ambassador development and communications. We create authentic and engaging experiences that share who we are, what we do and why we do it in order to advance our brands and the cooperative.

    • Farmers In Marketing Manager
      • Mar 2004 - Jan 2019

      I manage the Farmers In Marketing Team at Organic Valley, a farmer-owned cooperative of over 2,000 organic farmers in 35 states and 900+ employees. With a focus on Outreach and Education, Farmers In Marketing (FIM) is comprised of several programs: the Farmer Ambassador Program; the Farm Discovery Program (Educational Farm Tours), farmer-initiated 'Own Your Community'​ programs; and Farmer Asset coordination and development (video, photos, bios). The Farmer Ambassador Program's goal is to identify, recruit and train co-op farmers to participate as authentic brand ambassadors in marketing events (consumer, trade), PR/Media interviews, farm tours and public speaking to retailers nationwide. I was hired to build the Farmer Ambassador piece of this program from the ground up in 2004 and it has grown from a handful of farmers doing 40 some events to over 550 farmers participating in 500+ activities each year. We are constantly innovating and strategically diversifying the ways in which we connect our farmers (and our brand) to consumers. The 'Own Your Community'​ Farmer Event support program encourages and supports our farmers' participation in local and community events, a quarterly farmer coupon program as well as a "Consumers to Farms" program to build relationships on a regional level working with other like-minded organizations and their events.Farmers In Marketing successfully plans and implements over 40 educational farm tours for retail customers, mission-aligned partners and organizations and consumers. The FIM Team also leads efforts on obtaining farmer assets - bios, photos, and videos to support promo materials, advertising, packaging, brand and social media campaigns.I lead a team of nine professionals -they rock! I love working for a farmer-owned cooperative intent on Bringing the Good - to your table with our delicious products from family farmers who care for the land and their animals.

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Office Manager
      • Sep 1999 - Aug 2001

      Manage office for weekly newspaper - the Vernon County Broadcaster. Oversee circulation, advertising, billing, legal notices, etc. providing excellent customer service and leadership for team of 10 employees. Manage office for weekly newspaper - the Vernon County Broadcaster. Oversee circulation, advertising, billing, legal notices, etc. providing excellent customer service and leadership for team of 10 employees.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Asst. to Dean of the College & Office Manager
      • Aug 1998 - Aug 1999

      • Executive-level administrative support to the Dean – Coordinate faculty recruitment, manage calendar and project allocation and confidential faculty personnel files – including sabbatical leave tracking and eligibility requirements, tenure, promotion and salary information. • Supervision of four office personnel and lead in relationship development. • Lead collaborator for Dean’s office on Y2K Task Force to plan and implement new HR database. • Executive-level administrative support to the Dean – Coordinate faculty recruitment, manage calendar and project allocation and confidential faculty personnel files – including sabbatical leave tracking and eligibility requirements, tenure, promotion and salary information. • Supervision of four office personnel and lead in relationship development. • Lead collaborator for Dean’s office on Y2K Task Force to plan and implement new HR database.

    • United States
    • Law Practice
    • 200 - 300 Employee
    • Recruiting Manager
      • 1993 - 1998

      Manage and coordinate all aspects of attorney recruitment for large Intellectual Property Law Practice with offices in Minneapolis, St. Paul and Los Angeles. Position reported to the Hiring Partner and managed a 10-person Recruiting Committee and corresponding budget. Planned and implemented the summer law clerk orientation and training program as well as large social and networking events for attorneys throughout the year. Manage and coordinate all aspects of attorney recruitment for large Intellectual Property Law Practice with offices in Minneapolis, St. Paul and Los Angeles. Position reported to the Hiring Partner and managed a 10-person Recruiting Committee and corresponding budget. Planned and implemented the summer law clerk orientation and training program as well as large social and networking events for attorneys throughout the year.

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Recruiting Assistant (temp)
      • Nov 1992 - May 1993

      Coordinating activities and performing administrative duties to support the efforts of the Recruitment Manager. Screen and enter resumes, schedule interviews and other duties leading to hiring attorneys for international corporate law firm. Coordinating activities and performing administrative duties to support the efforts of the Recruitment Manager. Screen and enter resumes, schedule interviews and other duties leading to hiring attorneys for international corporate law firm.

    • United States
    • Broadcast Media Production and Distribution
    • Camera Operator; Video Editor
      • Jun 1991 - Nov 1991

Education

  • University of Wisconsin-La Crosse
    Bachelor of Science, Mass Communications and Political Science
    1986 - 1991
  • Shawano High School

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