Experience

Uniworld Boutique River Cruise Collection

• Switzerland
• Travel Arrangements
• 1 - 100 Employee

• Executive Vice President Sales, North America

  • Sep 2017 - Present

• Vice President of Sales - Canada

  • Aug 2010 - Sep 2017

  Negotiating annual multi million dollar contracts with the travel industry's largest travel agency chains and consortia Establishing annual sales and revenue targets with National Accounts and then developing targeted sales & marketing strategies to ensure goals are achieved and exceededWorking closely with the accounts marketing teams on the implementation and execution of B2C marketing plans, including print, digital, on-line and PR campaigns.Driving sales with creative sales intiatives and exclusive marketing campaigns



Signature Vacations

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Director, National Sales

  • Jul 2006 - Jul 2010

  Negotiated annual multi million dollar contracts with industries top travel chains and consortia Worked closely with the industry's top chains & consortiums on all aspects of sales and marketing with Signature Vacations.Developed creative sales intiatives and exclusive marketing campaigns to achieve targets and maximize growth opportunities

• Director, National Marketing & New Business Development

  • Sep 2004 - Jun 2006

  Developing and driving national marketing strategies, including design of national brochures, advertising, promotions and PR. Secure co-op funding from all hoteliers and tourist boards and liasing with regional marketing teams on execution of co-op marketing plans.Liasing with national accounts on execution of marketing plans and sales incentives.

• Director - Sales & Marketing, Retail Division

  • Sep 2001 - Sep 2004

  Developed national sales & marketing strategies for our retail travel shops - Travel Choice American Express and Sun Holidays.



TravelPlus

• VP Sales & Marketing

  • 1998 - 2001