Senior Specialist, Ad Tech Services

• Nov 2020 - Present

Media Manager

• May 2019 - Sep 2020

Responsible for oversight of campaign budgets, timelines, media and overall successes. Daily hands-in-platform campaign management of campaign setup and ad trafficking of display, video, digital, and search campaigns. Maintain all paid social platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, Snapchat and more. Monitor campaign delivery and make optimizations to achieve client objectives. Summarize and report social advertising campaigns for clients. Maintain and organize campaign-specific materials in team’s shared document repository. Strong project management and communication skills. Show less

Ad Ops Strategist

• Sep 2009 - Apr 2019

Reviewed and processed all contract/insertion orders from the sales team. Worked directly with clients to obtain campaign assets, provide support for creative inquiries/issues, and ensure all advertising deadlines and updates were met and communicated. Managed all facets of digital campaigns by accurately implementing and executing multi-channel projects, monitoring campaign delivery for quality assurance, ensuring campaigns are running as contracted, providing customer service, and assisting in client presentations. Scheduled email campaigns to launch, ensure distribution lists and content is correct and providing email campaign metrics post-launch. Troubleshoot issues or technical problems across projects, websites, and/or programs. Assisted in training, mentoring, and developing team members. Communicated closely with clients and sales team via phone, emails and direct contact to maintain strong working relationship. Prepared and mailed invoices on a monthly basis based on final statistics. Show less

Sales Support

• 2007 - 2008

Coordinated with other departments (i.e. Sourcing/Merchandising, Logistics) to obtain and provide necessary information to resolve issues. Worked in depth with the V/P of Sales & Marketing on assisting with purchase orders. Managed accounts such as Meijer, Menards, Costco, Home Depot, Kohl’s, and other mass retailers. Provided account reps with confidential pricing information. Created filing management system for better efficiency. Communicated via e-mail to colleagues and customers in order to solve issues with promptness. Established good rapport with Sales Reps to ensure satisfied support information to resolve issues. Show less