Michelle Norquay

Co-Founder & Customer Education Manager at KITE
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Contact Information
Location
Greater Toronto Area, Canada, CA

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Bio

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Credentials

  • Certified Ontario Teacher
    Ontario College of Teachers
    Jul, 2007
    - Sep, 2024
  • Women In Tech Sales Training (WITS)
    Women in Tech Sales (WITS)
    Jun, 2023
    - Sep, 2024
  • Holistic Nutritionist Certification
    The Institute of Holistic Nutrition
    Sep, 2012
    - Sep, 2024
  • Yoga Instructor Certification - Level I
    Yogaspace Toronto
    Sep, 2010
    - Sep, 2024

Experience

    • Netherlands
    • Software Development
    • 1 - 100 Employee
    • Co-Founder & Customer Education Manager
      • Feb 2020 - Present

      Kite Sparkling Teas is an award winning line up of non-alcoholic, organic herbal teas currently available in 800+ retailers across Canada, including Whole Foods Markets, Save On Foods, well.ca, Healthy Planet and many other health food stores. Kite Sparkling Teas is an award winning line up of non-alcoholic, organic herbal teas currently available in 800+ retailers across Canada, including Whole Foods Markets, Save On Foods, well.ca, Healthy Planet and many other health food stores.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Content Education Specialist
      • Sep 2018 - Dec 2019

      At Social AF, a Toronto-based digital agency, I helped brands engage with their customers through online storytelling and the development of customer education content, tools and learning resources. At Social AF, a Toronto-based digital agency, I helped brands engage with their customers through online storytelling and the development of customer education content, tools and learning resources.

    • Real Estate
    • 1 - 100 Employee
    • Content Specialist
      • Sep 2015 - Mar 2019

      As Educator and Certified Holistic Nutritionist (CNP), I worked with multiple brands in the natural health industry to develop educational content for marketing campaigns, in-person and video-based training. As Educator and Certified Holistic Nutritionist (CNP), I worked with multiple brands in the natural health industry to develop educational content for marketing campaigns, in-person and video-based training.

    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Assistant Brand Marketing Manager
      • Jul 2012 - Jul 2014

      At Genuine Health, a natural health supplement company, I supported the seamless execution of the integrated brand marketing strategies, communication plans, in-store activation plans and sales and retailer product trainings. At Genuine Health, a natural health supplement company, I supported the seamless execution of the integrated brand marketing strategies, communication plans, in-store activation plans and sales and retailer product trainings.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Associate
      • Dec 2011 - Aug 2012

      Daggerwing Group /Daggerwing Health is an applied marketing consultancy that specializes in integrated DTC marketing communications for global pharmaceutical and healthcare brands. In my role, I was responsible for overseeing day-to-day client relationships, ensuring the successful completion of project deliverables, maintaining timeliness and delivering high-quality results. Additionally, I took the lead on all market research projects.

    • Senior Account Manager
      • Aug 2011 - Dec 2011

    • Account Manager
      • Aug 2008 - Jul 2011

    • Project Coordinator
      • Aug 2007 - Aug 2008

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Instructional Assistant
      • Sep 2006 - May 2007

      As an Instructional Assistant, I planned, designed, and implemented engaging weekly in-person training and tutorial sessions for first-year Psychology students. As an Instructional Assistant, I planned, designed, and implemented engaging weekly in-person training and tutorial sessions for first-year Psychology students.

Education

  • McMaster University
    Bachelor of Arts (BA) Honours, Psychology (Learning & Behaviour)
  • Brock University
    Bachelor of Education - BEd, Education
  • Ontario Institute for Studies in Education of the University of Toronto
    Adult Learning and Development Certificate, Adult and Continuing Education and Teaching
    2023 - 2025
  • Queen's University
    Adult Education (OCT, AQ), Adult and Continuing Education and Teaching
    2023 - 2023

Community

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