Experience

TiffinLabs

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Business Development Lead

  • Jan 2022 - Present

  Industry : Food & BeverageSpecialization : Marketing/Business DevelopmentPosition Level : Manager (Lead)Business Development:- To achieve forecasted F&B outlet sign-up goals- Managing sales pipeline and lead database- Identifying, source, qualify, approach and sign-up F&B outlets- Effectively articulate and pitch TiffinLabs' solutions to F&B outlets- Work with relevant stakeholders across departments to improve TiffinLabs' B2B solutions- Design engagements and build relationships with top management/ decision-makers of each F&B outlet- Develop and enhance sales materials including flyers, presentation materials and online marketing materials- Work closely with account success team to ensure F&B outlets are onboarded and achieve minimum revenue expectations- Work closely with suppliers, collaboration on Brand creation - Systemizing and ensuring better work flow for Business Development department by having a team folder, organized well, created files to update periodically to ensure everyone is up to date on progress & produced a standardized SOP - Key Account Manager for Malaysia's Largest Local Bubble Tea ChainMarketing Operations:- Onboarding partners with delivery platforms (aggregators)- Ensuring Promotions are standardized throughout all partners and self ops - Running promotions and ads , SEO on delivery platforms (aggregators) - Checking of menu , logo , banners , food images are standardized - Reports on daily sales especially for Key Accounts- Managing customer feedback on all platforms from delivery platforms & social media channels



Gan Teck Kar Foods Sdn Bhd

• Senior Sales Marketing Executive

  • Jul 2018 - Nov 2021

  Industry : Food & BeverageSpecialization : Marketing/Business DevelopmentPosition Level : Senior ExecutiveSales & Marketing ; -Understands the principles of marketing & advertising cost-effectiveness, including market sector targeting, product offer development, menu suggestions / solutions, etc.- Manage brands/categories & prepare sales budget.- Assist in the development of presentations, promotional programs and materials for new or current product brands.- Maintain and develop good relationship with existing customers- To visit potential customers to prospect for new business.- Gather customer & market information to gain clear understanding of customers’ businesses & requirements and to propose suitable items for customer’s usage.- To present sales & marketing briefs to Principals- Analyze monthly computer generated reports of sales by brands & customers to identify opportunities- Resolve customer complaints regarding sales & service should such situation arise.- Liaising with Procurement division to check on the progress of existing orders & advising- Procurement as necessary for customer’s requirements.- Ensure proper documentation of all promotional expenses for reimbursements by Principal. - Representing the organization at trade exhibitions, events & demonstrations.- Organize food-tasting events or demo sessions for customers & colleagues for new products- Checking stock level prior to committing to customer’s new orders.- Produce nationwide contest.- Team Lead for HORECA Sales Dept.E-commerce & Social Media- Start up new role in e-commerce - Shopee,Lazada,GRAB,AirAsiaFresh- Generating content for Social Media channels - Facebook & Instagram- Communication & collaboration with external companies & influencers / KOL- Designing for content marketing - Canva- Video content - mainly for IGTV , IG Reels - editing via Applications.- Strategies for E-commerce - marketing promotions with BrandsReporting to Business Development Director



Select Group

• Assistant Marketing Manager

  • Apr 2018 - Jul 2018

  Industry : Food & Beverage / Catering / RestaurantSpecialization : Marketing/Business DevelopmentPosition Level : Assist ManagerMarketing & PR;- Working with operation on LTO - Limited Time Offer items- Develope stratergies to increase visibility of brand- Handling events & PR ; Campaign Planning ; Activation Promotion- Creating Marketing strategies / Marketing Plan & Calendar - Creating Marketing Budget- Marketing Proposals- Facebook , Instagram and Cooperate Website Write ups and Updates- Matching designs with corporate / brand style with proper communications- Coordinate and manage media & public interest to generate coverage & maintain awareness- Keep up with current marketing trend, innovation, communication technique - Coordinate promotions & media request- Handling marketing for 3 brands & franchise marketing- Involved in new outlet opening- Co-related and communications with Finance / Accounts, Human resource and Operations team- Develop & create media releases, key messages, media FAQ and presentations- Reports - Detail costing of A&P and etc,- Sales target, KPI reports, Sales MonitoringHandling the marketing departmentCommunicate to Head of Marketing in HQ Singapore



SW Food & Bar Concepts Sdn Bhd

• Marketing Executive

  • Aug 2015 - Apr 2018

  Industry : Food & Beverage / Catering / RestaurantSpecialization : Marketing/Business DevelopmentRole : Marketing ExecutivePosition Level : Senior ExecutiveMarketing & Events ;- Handling events ; Parties & Annual Dinners- Catering services- Event Services- Creating Marketing strategies / Marketing Plan & Calendar- Creating Marketing Budget- Marketing Proposals- Concept developments- Facebook , Instagram and Cooperate Website Write ups and Updates- Matching proposed designs with corporate style- Handling marketing for 3 brands - Western , Chinese and cafe brands- Involved in new concept opening - 2 Concepts- Co-related and communications with Finance / Accounts, Human resource and Operations team- Influencer Marketing - KOL - Reports - Detail costing of A&P and etc,- Sales target, KPI reports- Monitoring sales- Ensuring on lower cost and productivity on promotionsOthers;- Involve in hiring of staffs - Graphic designerCommunicate marketing with Managing DirectorAchievement :Increase of saleBoost of Marketing effortsBrand Awareness - recognaizedBurpple 2017 Top 10 Award



Dellmax Holdings / Dal.komm Cafe

• Trainer (F&B) cum R&D

  • Apr 2015 - Jul 2015

  Industry : Food & Beverage / Catering / RestaurantSpecialization : Training & DevelopmentRole : Training & DevelopmentPosition Level : ManagerTraining ;- Handle training session for new staffs- Arrange training sessions - new & present staffs- Arrange training for new /promotional menu- Plan of training developments - training tracking , forms, training modules- Internal examination- Implemented 5s to the company stores- Internal auditing to outlets according to company standards (SOP & 5S)Marketing relation;- Handling group booking for event- New products development and promotion relationResearch & Development;- Handle R&D systems- To work within or lower costing given for new & current food and beverage items- Continuously to enhance product- Conduct food and beverage testing- Communicate with Marketing or Managing Director for new themes-Involved in new outlet opening in KLCC



Paradise Group Malaysia

• Operations Executive cum Senior Marketing

  • Nov 2013 - Mar 2015

  Role : ManagementPosition Level : Senior ExecutiveOperations;- Managing staffs and person-in-charge for all departments-Ensuring restaurant service - according to SOP-Handling 3 outlets- service / bar / cashier-POS system - Epoint-Training of new staff to management level-Scheduling-Costing of food & beverage-Petty Cash handling-Reports for the General Manager - Costing, Man Power planning and etc-HACCP & 5s applied - for KLCC outlet- Outlet openings - 3 outlets- Co-related and communications with Marketing- Reports - Detail costing, labor cost, sales target, KPI reports for all outlets- Monitoring sales- Ensuring on labor cost and productivity- Ensuring on operations system is smooth or develop system- Involve in hiring of staffsMarketing projects & Events as well- Baby Full Moon Parties & Annual Dinners- Catering services- Event Services- Celebrity Holding area- Creating Marketing strategies- Facebook and Cooperate Website Write ups



Brussels Beer Cafe

• Assistant Supervisor

  • Aug 2013 - Nov 2013

  Handling stock take every monthLead the team on the F&B service ensuring good quality service is givenKnows regular customerHandling the bar section & cashierEditing POS system - PointsoftReports of DSR, Petty Cash was handled Handling stock take every monthLead the team on the F&B service ensuring good quality service is givenKnows regular customerHandling the bar section & cashierEditing POS system - PointsoftReports of DSR, Petty Cash was handled



Oh Cha Cha

• Tearista & Supervisor

  • Nov 2007 - Mar 2009

  Ochacha - Green Tea cafe concept from SIngaporeStarted as a barista - following SOPTraining new staff Checking inventoryTransfer outlet to outlet - depending on manpowerCashiering Ochacha - Green Tea cafe concept from SIngaporeStarted as a barista - following SOPTraining new staff Checking inventoryTransfer outlet to outlet - depending on manpowerCashiering