Chief Creative Officer

• Jan 2021 - Present

Driving company-wide initiatives, improving processes, and collaborating at all levels to ensure successful project execution. Outside of my leadership and healthcare marketing experience, I love bringing a product to life through creative content and design. ACCOMPLISHMENTS - Led in the integration of UpTrend Creative through acquisition. - Scaled the social media program increasing productivity by 392%. - Streamlined the creative processes, boosting performance by more than 150% in a remote working environment. - Creatively support physician digital campaigns resulting in a lead conversion rate of 21%. - Consistently bring value to clients with the LaunchPad solution delivering an average 279% ROI. STRATEGY - Strong ability to carry out analysis related to the patient journey. - Develop strategies for enhancing online reputation and optimizing physician profiles. - Work closely with manufacturers to develop go-to-market campaigns focusing on patient education, procedure instruction and new patient acquisition. - Responsible for co-brand initiatives with strategic partners in the MSK, orthobiologics, and patient outcome space. LEADERSHIP - Manage and cultivate the career development of design team members. - Manage healthcare-specific implementation of content marketing initiatives. - Support the social media team in raising brand awareness for healthcare clientele. PROJECT MANAGEMENT + PROCESS IMPROVEMENT - Effectively prioritize competing projects as the liaison between cross-functional teams. - Establish processes to bring new products to market, from inception to execution. THE COMPANY BRAND - Repurpose relevant content to scale as needed for strategic partners. - Consistently turn complex health and digital marketing content into easy-to-understand sales collateral. - Elevate the brand through sales decks, creative design and clear messaging. - Focus on data-driven results to build case studies specific to practice specialties.

President, Chief Executive Officer and Owner

• Aug 2013 - Jan 2021

Innovative entrepreneur with the tenacity to succeed. Served as a consultant providing comprehensive portfolio of digital and traditional healthcare marketing services. Experienced in all aspects of business development.ACCOMPLISHMENTS- Successfully built and maintained clientele and business relationships, with an average of $400K per year in revenue.- Maintained client relationships with a 95% customer retention rate. - Re-focused energy and found solutions to adversity during the COVID-19 pandemic.- Led in the integration of UpTrend Creative service lines, joining Valet Health through acquisition in January 2021.INDUSTRY EXPERIENCE- Experience in rare disease marketing for therapies with specialty pharmacy distribution.- Led GTM disease state and brand awareness campaign execution.- Collaborated with clients to develop materials to support patient therapy compliance as prescribed by their HCP.- Streamlined the Specialty Provider referral process through development of custom referral forms specific to each rare disease state.- Identified actionable provider, payer and manufacturer insights and ensured insights were incorporated into the marketing strategies.- Delivered strategic market entry solutions to independently owned specialty pharmacies helping them attain their marketing objectives.ENTREPRENEURSHIP- Developed and executed creative solutions to complex problems.- Strong organizational and operational skills with attention to detail.- Established sales strategy development, forecasting and budgeting for the business.- Implemented production tools to improve communications and daily operations.- Gained consensus on pricing model and competitive positioning. - Built an environment that encouraged forward-thinking from all team members.

Vice President of Creative Services

• May 2011 - Aug 2013

Established scalable direct to specialty provider marketing and sales campaigns through creative content creation. Worked together with specialty pharmacies to develop effective brand recognition and streamline the specialty provider referral process. - Responsible for referral partnership relationships and co-marketing initiatives with community specialty pharmacy networks, pharmaceutical companies and manufacturers.- Played significant role in the scalability of the disease state referral form maintenance program, streamlining the specialty provider referral process for pharmacy clients.- Implemented business development training programs to support sales-led growth.- Managed the creative process from concept to completion.- Oversaw deliverables, timelines and budgets.- Presented clients with proposals, campaign strategies and solutions.- Personally acquired 100% ownership of the company in August of 2013.

Director of Business Development

• May 2008 - May 2011

Executive Administrative Assistant

• Aug 2006 - May 2008