Experience

Life Without Barriers

• Australia
• Individual and Family Services
• 700 & Above Employee

• Communications Lead

  • Nov 2018 - Present

  Pivotal role in the design and delivery of COVID-19 crisis communications response management since March 2020. Working under extremely tight deadlines, leading organisational-wide proactive and reactive content creation, copywriting, integrated communications, publications, and campaigns to 8,500 staff. Working alongside the broader media, marketing, and integrated communication teams to plan and mobilise campaign tactics. Pivotal role in the design and delivery of COVID-19 crisis communications response management since March 2020. Working under extremely tight deadlines, leading organisational-wide proactive and reactive content creation, copywriting, integrated communications, publications, and campaigns to 8,500 staff. Working alongside the broader media, marketing, and integrated communication teams to plan and mobilise campaign tactics.



SafeWork NSW

• Australia
• Government Administration
• 300 - 400 Employee

• Communications Advisor

  • Mar 2018 - Oct 2018

  Developed and implemented cross-functional communication campaigns to achieve organisational strategic priorities and goals. Led internal strategic approach to increase target audience engagement via traditional and digital media channels. Designed and executed high profile communication content for brochures, news articles, website and social media channels. Developed and implemented cross-functional communication campaigns to achieve organisational strategic priorities and goals. Led internal strategic approach to increase target audience engagement via traditional and digital media channels. Designed and executed high profile communication content for brochures, news articles, website and social media channels.



Australian Government Department of Education, Skills and Employment (DESE)

• Australia
• Government Administration
• 1 - 100 Employee

• Campaign Manager

  • Mar 2017 - Dec 2017

  Developed and implemented $80 million behavioural change campaign targeting employers to overcome bias towards unemployed youths. Campaign budget management, milestones and procurement reporting processes. Oversaw creative development, including tender of advertising agency and market testing. Spearheaded and coordinated various national ministerial launch and key stakeholder promotional opportunities. Led communications working group, negotiations, input and outcomes. Developed and implemented $80 million behavioural change campaign targeting employers to overcome bias towards unemployed youths. Campaign budget management, milestones and procurement reporting processes. Oversaw creative development, including tender of advertising agency and market testing. Spearheaded and coordinated various national ministerial launch and key stakeholder promotional opportunities. Led communications working group, negotiations, input and outcomes.