Michelle Burnham
Digital Asset Specialist at Halo- Claim this Profile
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Bio
Credentials
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Copyeditor Certification
Writer's DigestJul, 2023- Sep, 2024
Experience
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Halo
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China
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Internet Publishing
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1 - 100 Employee
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Digital Asset Specialist
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Mar 2018 - Present
• Demonstrate expertise in designing, producing, and uploading data sheets, compliance certificates, and images to global websites. • Systematize, track, and update a large in-house image library of assets for utilization in global marketing including product images, marketing images, data sheets, and compliance certificates. • Facilitate the coordination and distribution of assets to the internal sales and marketing teams for client access. • Examine, assess, and optimize the workflow for the Digital Asset Team in order to increase efficiency and productivity. • Capture photographic images of a broad range of products and well as edit and enhance photos. • Direct and oversee all daily activities of the Image Creation Temp Team; responsible for training, guiding and regular check ups, provide projects, and answer questions. • Generate detailed user guides and produce training videos for digital asset management and image creation. • Manage processes and tools related to collecting, curating, cataloging, retrieval, and socialization of digital content. • Create consistent archiving processes for all creative department output, including ingestion, annotation, metadata, and cataloging of global digital assets. • Obtain final asset approvals from necessary stakeholders and communicate to all internal and external partners upon delivery. • Receive and review new asset requests, make recommendations, manage retrieval and delivery, and consult on alternative solutions. • Manage global usage rights across all disciplines while auditing, decommissioning, and gathering insights about content gaps. • Execute effective and targeted content socialization and reporting processes. • Collaborate with channel partners to drive more comprehensive integration of content throughout internal and external marketing channels. Show less
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Designer and Photographer
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Oct 2009 - Present
• Create captivating portraits of families, business, bands, models, newborns, and pets in accordance with client requests and expectations. • Produce dynamic graphic designs for a wide array of stationery, sales sheets, book covers, interior designs, and digital marketing assets. • Launched and managed successful Etsy shop from 2014 to 2018 which promoted and sold t-shirts featuring uniquely created designs and landscape photography art prints. • Administer all aspects of social media marketing for a specific client; created Instagram, Twitter and Facebook page as well as taught client how to use them. • Utilize different techniques to enhance the photographs and apply photo manipulation software to obtain desired results. • Recommend creative ideas to clients through artistic knowledge and experience in order to compose and enhance photographs. • Review and assess sets of photographs and select the best results. • Operate various photographic equipment such as DSLR cameras and studio lighting. • Conceptualize visuals based on client requirements, study design briefs, prepare rough drafts, and present ideas. • Establish project schedules, define budget constraints, and ensure projects are completed by the set deadline. Show less
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Simonson Photography
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United States
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Photography
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Photo Editor and Designer
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Jun 2012 - Mar 2018
• Performed extensive photo editing and color correction on a wide array of photographic images and styles. • Conceptualized and designed unique graduation announcements, photo books, and marketing flyers. • Provided diligent and attentive support to the photographer throughout photo shoots. • Organized and uploaded images to client galleries, ensuring images retained original quality. • Generated and processed orders from clients and tracked orders through delivery. • Coordinated appointments with clients and conveyed the daily schedule to the photographer. Show less
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CPI Corp.
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United States
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Photography
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300 - 400 Employee
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Photographer
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Oct 2011 - May 2012
In this role I primarily did portrait photography of families, children, infants, passports and business headshots. I also handled sales and scheduling clients. In this role I primarily did portrait photography of families, children, infants, passports and business headshots. I also handled sales and scheduling clients.
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Borders
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Belgium
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Online Audio and Video Media
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Book Seller/Merchandising Lead
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Sep 2005 - Sep 2011
I started out as a barista at the Seattle's Best Coffee inside of Borders and was promoted to Supervisor in November of 2007. I held that position until November 2008 when I was promoted to Merchandizing Lead/Book Seller. As the Cafe Supervisor I scheduled and managed a team of 12 people, handled the ordering of stock, inventory management, loss prevention and generated sales. As a Book Seller/Merchandizing Lead I was responsible for book sales, maintenance and organization of the products and creating merchandizing displays throughout the store. I also took on the role of Event Coordinator for the store and would handle event coordination for major title release parties as well as children’s events. Show less
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Trailer Park
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Entertainment Providers
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1 - 100 Employee
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Intern Photo Editor
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Oct 2010 - Dec 2010
In this role I would assist the photographer on photo shoots both studio and location. I handled the acquisition of stock images and organized the library of assets. I also researched and curated images for designers and art directors use. In this role I would assist the photographer on photo shoots both studio and location. I handled the acquisition of stock images and organized the library of assets. I also researched and curated images for designers and art directors use.
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Education
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2008 - 2010
Art Institute of California-Orange County
AS, Digital Photography
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