Experience

PENTA Communications, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Services Manager

  • 6/2012 - – do současnosti

  >> Evolved media buying and deadline tracking processes to meet internal & client needs; reported to Director of Client Services and directly to the CEO>> Pursued, explored, and evaluated new media opportunities to achieve client campaign objectives and results, including digital, social, traditional, and out-of the-box strategies>> Negotiated best rates and value added media contracts between client/agency and media entities>> Scheduled campaign deliverables with short- and long-term project timelines and deadlines; conveyed needs to creative team & management; delivered ad creative & traffic instructions to meet media deadlines and ensure proper placement>> Tracked all client media placements to ensure advertising contract agreements were fulfilled; negotiated opportunities to makegood performance discrepancies as needed>> Monitored campaign performance and evaluated activity/performance against campaign objectives; built & analyzed reports to track results>> Crafted timely press releases and blog content for internal/client use & media distribution >> Scripted TV storyboards, radio commercials, ad creative copy, direct email communications, website copy, and content for multimedia campaigns>> Created & executed multi-channel social media & co-op campaigns; Created social media content & scheduled ongoing via HootSuite>> Managed work flow & priorities for one direct report employee, reviewed/edited all work and shared feedback, provided mentorship support>> Maintained brand consistency and established best practices throughout client, firm, and media relations>> Projected professionalism when handling time-sensitive client needs and media issues

• Media Buyer & Small Business Division Manager

  • 8/2009 - 6/2012

  >> Represented firm in client meetings to generate content for Newsletters & eNewsletters, determine collateral needs, share website development progress and suggest updates, plan Awards events, and recommend development of marketing tools; communicated all deliverables to creative team, set production timeline, developed content, worked with external production vendors, and executed goals>> Established ad sales protocol for regional transit authority, Built agency & advertiser relationships through outreach efforts, Managed ad sales cycle & inventory, Contracted for and scheduled ad space, Communicated with C-level management to fluidly execute campaigns>> Built relationships through participation in networking opportunities>> Connected with small business leaders who could benefit from marketing development, shared information regarding SBD opportunities to benefit their goals and objectives>> Coordinated planning needs, set up for, and participated in client & firm trade shows and networking events

• Media Buyer

  • 11/2006 - 8/2009

  >> Requested media proposals, evaluated opportunities, negotiated rates, pursued added value, clearly detailed all campaign aspects for presentation to clients; once approved, contracted with media contacts to reserve campaign ad space>> Communicated directly with mid-level client contacts to establish media schedules, plan campaign needs, and track activity>> Shared new creative & resizings needs with Creative team, Managed upcoming deadlines & ensured commitments were fulfilled>> Processed all media invoices to approve and reconcile payments; Tracked project timesheets by client on a daily basis



WCWN-TV, formerly WEWB-TV (TRIBUNE)

• Programming/Promotions Coordinator

  • 9/2004 - 10/2006

  >> Coordinated and scheduled all station programming (syndicated/ network/ local/sports); >> Generated weekly, monthly, and quarterly program schedules >>Distributed programming and scheduling information to internal departments and external listing services >> Updated schedule data within the satellite database that drove Operations to prep programming for air>> Worked closely with Finance, Program Director, and General Manager to update and maintain all programming contracts in the PAMS Oracle system; generated month-end reports reflecting program usage >> Filed quarterly reports to the FCC, Tribune Corporate, and the public file>> Reported sweeps data through Nielsen’s eNames system (diary market) >> Managed daily on-air promotional logs, scheduling key programming, co-op, and sponsorship priorities



WLVI-TV (TRIBUNE)

• Promotions Coordinator

  • 5/2002 - 9/2004

  >> Managed daily on-air promotional logs, scheduling key programming, co-op, and sponsorship priorities>> Produced contest promotions & PSA spots for broadcast>> Screened PSAs for content; coordinated tagging with station elements; directed traffic instructions for air>> Wrote weekly voiceovers and Community Calendar audio >> Managed daily on-air promotional logs, scheduling key programming, co-op, and sponsorship priorities>> Produced contest promotions & PSA spots for broadcast>> Screened PSAs for content; coordinated tagging with station elements; directed traffic instructions for air>> Wrote weekly voiceovers and Community Calendar audio