Founder & Strategic Brand Consultant

• Sep 2022 - Present

MAKE leads its consulting services creatively, and believes in being bold. Through collaboration and cultivating meaningful connections, MAKE has inspired and empowered every client they work with, always setting them up to be one step ahead of their competitors. Your brand equity is paramount for business development and MAKE knows this. We specialize in:Brand Stewardship:• Guide brand architecture + consistent brand experience• Strategize for brand implementation across marketing tactics• Brief and manage client partners and client teams on brand valuesGuiding Brand Ideation:• Provide direction on how brand and product can work symbiotically • Aligning CPG brands on their competition, customers and core values• Collaborate on product conceptualization Increasing Brand Equity:• Positioning brands in the hearts and minds of their customers• Customizing trend reports + maintain brand relevance• Guide the brand health and awareness to solidify brand identity

Founder & Creative Director

• Jun 2016 - Sep 2022

We’re really good at a lot of things but most of all we’re exceptional in the arts of conversation and active listening. Until we really understand your business goals we can’t really do much for you. Oh sure, we can toss some stuff in front of you but you’re pretty quickly going to figure out that it doesn’t really resonate or yield results. So we are intentionally provocative. We aim to disrupt and strive to meet what will completely harmonize with your long term vision. We do this through:Strategy:• Help shape your vision, define your beliefs, and establish your purpose• Craft a unique identity that differentiates you from your competition and create a plan for how to connect your business to the people it servesBranding:• Iconify what makes your business unique• Build loyalty and connection by establishing a compelling and cohesive brand identity that resonates with your targetDesign:• Through the art of visual persuasion, we translate unique, ground-breaking thinking into powerful designs that inspire change

Designer | Creative Director

• Jun 2011 - Jan 2016

• Designed retail ready packaging for National and Private Label Brands• Managed and supported development of visual strategic communicatiowwithin budget• Art Directed Photographers, Illustrators, Designers, Web Programmers,Typographers and Production Teams in Canada, US and the UK• Developed brand vision boards and brand guidelines to various marketing and innovation teams of Global and National Brands• Communicated the clients business objective and vision to the studio’s creative team and presented creative concepts and solutions to the client• Worked alongside designers as part of a team to collaborate for the best solutions• Stewarded existing brands• Refreshed and evolved existing brands to maintain consumer relevance and enhance the brand value• Created design systems for brands that have multiple consumer touchpoints• Design and Brand Direction for retail store conceptsFreelance Work Experience:• Re-Generate Design• Shikatani LaCroix• Maravino & Associates• Watt Retail• Davis • Plant 48• Hunter Straker• Marks* Brio Branding & Design• Jump Branding & Design

Senior Designer

• Mar 2004 - Jul 2011

Designer

• 2000 - 2004

Designer

• Apr 1999 - Feb 2000