Michelle Lu
Sr. Product Manager, Creative AI Product Lab at Smartly.io- Claim this Profile
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Bio
Experience
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Smartly.io
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Finland
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Advertising Services
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400 - 500 Employee
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Sr. Product Manager, Creative AI Product Lab
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May 2021 - Present
San Francisco Bay Area Creative insights, generative AI, and creative optimization for digital ads
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Viralspace.ai (Acquired by Smartly.io)
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United States
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Software Development
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1 - 100 Employee
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Co-Founder, Head of Product
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Jan 2019 - May 2021
San Francisco Bay Area Viralspace was acquired by Smartly.io! Read more here: https://medium.com/p/e62df5a1eef7/ As Co-Founder and Head of Product, I led Product, Design, and Customer Success at Viralspace.ai. Viralspace uses AI to help marketers make data-driven decisions about their images and videos. We're backed by Village Global, Quest Venture Partners, Switch Ventures, and Lightspeed Venture Partners. Learn how we drive 48%+ improvements in CPA for our clients like TechStyle, Ogilvy, and Philips:… Show more Viralspace was acquired by Smartly.io! Read more here: https://medium.com/p/e62df5a1eef7/ As Co-Founder and Head of Product, I led Product, Design, and Customer Success at Viralspace.ai. Viralspace uses AI to help marketers make data-driven decisions about their images and videos. We're backed by Village Global, Quest Venture Partners, Switch Ventures, and Lightspeed Venture Partners. Learn how we drive 48%+ improvements in CPA for our clients like TechStyle, Ogilvy, and Philips: https://viralspace.ai Show less
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Lightspeed
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United States
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Venture Capital and Private Equity Principals
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100 - 200 Employee
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Fellow
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Jun 2019 - Aug 2019
San Francisco Bay Area Worked on Viralspace. The Lightspeed Venture Partners Summer Fellowship Program is a bootcamp for entrepreneurs with a <5% acceptance rate. As a fellow, we worked out of the Lightspeed office, received mentorship from industry experts and Lightspeed partners, and received funding.
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Boston Consulting Group (BCG)
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United States
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Business Consulting and Services
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700 & Above Employee
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Summer Associate
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Jun 2018 - Aug 2018
Greater Denver Area
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Business Association of Stanford Entrepreneurial Students (BASES)
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Head of Design and Marketing
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Oct 2015 - Jun 2018
San Francisco Bay Area BASES is the largest student entrepreneurship group at Stanford with events like our $100,000 Startup Challenge, Entrepreneurial Thought Leaders Class, and Women in Entrepreneurship Summit. After spending a year as an Operations officer, I started the marketing and design team in 2016. • Drove a 400% increase in Facebook post clicks from Fall 2015 to Spring 2016 by revamping the way we manage and track our social media • Increased club signups by 100% from Fall 2016 to Spring 2017 by… Show more BASES is the largest student entrepreneurship group at Stanford with events like our $100,000 Startup Challenge, Entrepreneurial Thought Leaders Class, and Women in Entrepreneurship Summit. After spending a year as an Operations officer, I started the marketing and design team in 2016. • Drove a 400% increase in Facebook post clicks from Fall 2015 to Spring 2016 by revamping the way we manage and track our social media • Increased club signups by 100% from Fall 2016 to Spring 2017 by rebranding our online and on-campus presence (new website, marketing materials, and branding). • Led all marketing and design campaigns for the largest student entrepreneurship group at Stanford • Managed an email list with over 5,000 subscribers Officer Oct 2015 - May 2016 Head of Design/Marketing May 2016 - June 2018 Show less
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IDEO
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United States
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Design Services
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700 & Above Employee
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Design Fellow
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Jan 2018 - Jan 2018
San Francisco, California IDEO CoLab Fellows are design consultants for IDEO partner companies. During the fellowship, I designed a website and payment flow for a blockchain startup. I also conducted user research and worked on their business strategy.
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ZX Ventures
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United States
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Food & Beverages
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200 - 300 Employee
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Entrepreneur In Residence
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Jun 2017 - Aug 2017
New York, New York, United States Co-founded a health drink line within ZX Ventures called Elixa. Led product strategy and go-to-market (including door-to-door sales to grocery stores!). Secured LOIs from 15 grocery stores in New York and pitched to AB-InBev leadership. Elixa was briefly funded and pursued after the program ended.
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General Motors
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Global Marketing Intern
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Jun 2016 - Sep 2016
Greater Detroit Area
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Hasso Plattner Institute of Design at Stanford ( d.school )
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United States
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Higher Education
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1 - 100 Employee
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UI/UX Design Intern
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Mar 2016 - Jun 2016
San Francisco Bay Area UI/UX design and communications design for Threshold, a 2016 company in the Stanford d.school Launchpad accelerator.
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Cannonball Projects, Inc
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IT Services and IT Consulting
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Product Manager
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May 2015 - Mar 2016
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Education
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Stanford University
Bachelor’s Degree, Product Design