Michelle Lu

Sr. Product Manager, Creative AI Product Lab at Smartly.io
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, California, United States, US

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Experience

    • Finland
    • Advertising Services
    • 400 - 500 Employee
    • Sr. Product Manager, Creative AI Product Lab
      • May 2021 - Present

      San Francisco Bay Area Creative insights, generative AI, and creative optimization for digital ads

    • United States
    • Software Development
    • 1 - 100 Employee
    • Co-Founder, Head of Product
      • Jan 2019 - May 2021

      San Francisco Bay Area Viralspace was acquired by Smartly.io! Read more here: https://medium.com/p/e62df5a1eef7/ As Co-Founder and Head of Product, I led Product, Design, and Customer Success at Viralspace.ai. Viralspace uses AI to help marketers make data-driven decisions about their images and videos. We're backed by Village Global, Quest Venture Partners, Switch Ventures, and Lightspeed Venture Partners. Learn how we drive 48%+ improvements in CPA for our clients like TechStyle, Ogilvy, and Philips:… Show more Viralspace was acquired by Smartly.io! Read more here: https://medium.com/p/e62df5a1eef7/ As Co-Founder and Head of Product, I led Product, Design, and Customer Success at Viralspace.ai. Viralspace uses AI to help marketers make data-driven decisions about their images and videos. We're backed by Village Global, Quest Venture Partners, Switch Ventures, and Lightspeed Venture Partners. Learn how we drive 48%+ improvements in CPA for our clients like TechStyle, Ogilvy, and Philips: https://viralspace.ai Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 100 - 200 Employee
    • Fellow
      • Jun 2019 - Aug 2019

      San Francisco Bay Area Worked on Viralspace. The Lightspeed Venture Partners Summer Fellowship Program is a bootcamp for entrepreneurs with a <5% acceptance rate. As a fellow, we worked out of the Lightspeed office, received mentorship from industry experts and Lightspeed partners, and received funding.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Summer Associate
      • Jun 2018 - Aug 2018

      Greater Denver Area

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Design and Marketing
      • Oct 2015 - Jun 2018

      San Francisco Bay Area BASES is the largest student entrepreneurship group at Stanford with events like our $100,000 Startup Challenge, Entrepreneurial Thought Leaders Class, and Women in Entrepreneurship Summit. After spending a year as an Operations officer, I started the marketing and design team in 2016. • Drove a 400% increase in Facebook post clicks from Fall 2015 to Spring 2016 by revamping the way we manage and track our social media • Increased club signups by 100% from Fall 2016 to Spring 2017 by… Show more BASES is the largest student entrepreneurship group at Stanford with events like our $100,000 Startup Challenge, Entrepreneurial Thought Leaders Class, and Women in Entrepreneurship Summit. After spending a year as an Operations officer, I started the marketing and design team in 2016. • Drove a 400% increase in Facebook post clicks from Fall 2015 to Spring 2016 by revamping the way we manage and track our social media • Increased club signups by 100% from Fall 2016 to Spring 2017 by rebranding our online and on-campus presence (new website, marketing materials, and branding). • Led all marketing and design campaigns for the largest student entrepreneurship group at Stanford • Managed an email list with over 5,000 subscribers Officer Oct 2015 - May 2016 Head of Design/Marketing May 2016 - June 2018 Show less

    • United States
    • Design Services
    • 700 & Above Employee
    • Design Fellow
      • Jan 2018 - Jan 2018

      San Francisco, California IDEO CoLab Fellows are design consultants for IDEO partner companies. During the fellowship, I designed a website and payment flow for a blockchain startup. I also conducted user research and worked on their business strategy.

    • United States
    • Food & Beverages
    • 200 - 300 Employee
    • Entrepreneur In Residence
      • Jun 2017 - Aug 2017

      New York, New York, United States Co-founded a health drink line within ZX Ventures called Elixa. Led product strategy and go-to-market (including door-to-door sales to grocery stores!). Secured LOIs from 15 grocery stores in New York and pitched to AB-InBev leadership. Elixa was briefly funded and pursued after the program ended.

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Global Marketing Intern
      • Jun 2016 - Sep 2016

      Greater Detroit Area

    • United States
    • Higher Education
    • 1 - 100 Employee
    • UI/UX Design Intern
      • Mar 2016 - Jun 2016

      San Francisco Bay Area UI/UX design and communications design for Threshold, a 2016 company in the Stanford d.school Launchpad accelerator.

    • IT Services and IT Consulting
    • Product Manager
      • May 2015 - Mar 2016

Education

  • Stanford University
    Bachelor’s Degree, Product Design
    2015 - 2019

Community

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