Michelle Liu

Digital Marketing Specialist at Monoova
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU

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Gigi Gonzales

I had the awesome opportunity to have worked with Michelle for over a year. She is very effective into giving total guidance and is driven to efficiently handling us - her remote team - into accomplishing our deliverables. She is an extremely efficient and highly motivating people manager.

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Credentials

  • Business Insights with Google Analytics 4 Course
    Centre for Continuing Education
    Apr, 2023
    - Nov, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Learning Webflow
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Google Universal Analytics Essential Training (2020)
    LinkedIn
    May, 2022
    - Nov, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Feb, 2022
    - Nov, 2024

Experience

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2022 - Present

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • May 2021 - Jun 2022

      Oversee digital marketing activity including: • Google AdWords and Analytics • Social Media management • CRM and marketing automation • Digital advertising (LinkedIn) • Website maintenance (WordPress, BrightSpot) Oversee digital marketing activity including: • Google AdWords and Analytics • Social Media management • CRM and marketing automation • Digital advertising (LinkedIn) • Website maintenance (WordPress, BrightSpot)

    • Australia
    • Professional Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Dec 2017 - May 2021

      Key responsibilities: • Implementing email marketing campaigns and automation processes • Salesforce administration and management of CRM • Reporting and dashboard creation on key business metrics • Executing a results-driven direct marketing strategy and liaising with external stakeholders • Content creation for social media and eDMs (Pardot) • Project management of traditional marketing collateral • Management of database administration team Key responsibilities: • Implementing email marketing campaigns and automation processes • Salesforce administration and management of CRM • Reporting and dashboard creation on key business metrics • Executing a results-driven direct marketing strategy and liaising with external stakeholders • Content creation for social media and eDMs (Pardot) • Project management of traditional marketing collateral • Management of database administration team

    • Australia
    • Education Administration Programs
    • 100 - 200 Employee
    • Mathematics Tutor
      • Jun 2014 - Jul 2015

Education

  • UNSW Australia
    Bachelor of Commerce/Bachelor of Science (BCom/Sci), Finance, Mathematics, Marketing
    2013 - 2017
  • Sydney Girls High School
    2007 - 2012

Community

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