Experience

Crypto.com

• Singapore
• Financial Services
• 700 & Above Employee

• Growth Analytics Manager

  • Jan 2022 - Present

• Senior Growth Analyst

  • Aug 2021 - Dec 2021

• Growth Analyst

  • Aug 2020 - Jul 2021



iClick Interactive Asia Group Limited

• Hong Kong
• Advertising Services
• 100 - 200 Employee

• Business & Advertising Analyst

  • Nov 2019 - Jul 2020

  On top of existing duties,• Research and advise clients on market insights, acquisition strategies and upcoming technologies• Support tracking set up, including tags installation

• Performance Specialist

  • Mar 2019 - Nov 2019

  • Manage multi-channel digital marketing campaigns (Programmatic Display & SEM, Social etc) • Execute data analysis and performance driven optimizations



Beyond Media Global

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2018 - Feb 2019

  • Manage clients’ cross channel digital marketing accounts (SEM - Google, Bing, Baidu; Paid Social - Facebook, LinkedIn, Twitter) • Execute campaign optimization, content creation and copywriting duties • Carry out performance analysis, with high emphasis on data support; and advise clients on marketing insights and strategy • Manage clients’ cross channel digital marketing accounts (SEM - Google, Bing, Baidu; Paid Social - Facebook, LinkedIn, Twitter) • Execute campaign optimization, content creation and copywriting duties • Carry out performance analysis, with high emphasis on data support; and advise clients on marketing insights and strategy



Lingnan University

• Hong Kong
• Higher Education
• 400 - 500 Employee

• French Lecturer (Part-time)

  • Jul 2017 - Aug 2018

  • Set course objective, prepare teaching material according to Cambridge A Level syllabus • Set course objective, prepare teaching material according to Cambridge A Level syllabus



The Hong Kong University of Science and Technology

• Hong Kong
• Higher Education
• 700 & Above Employee

• Project Assistant

  • Feb 2018 - Jun 2018

  • Research and write Teaching Cases for the Institute of Public Policy • Research and write Teaching Cases for the Institute of Public Policy



French International School of Hong Kong /Lycée Français International de Hong Kong

• Hong Kong
• Education Administration Programs
• 100 - 200 Employee

• Marketing and Communications Trainee

  • Dec 2017 - Feb 2018

  • Write and translate marketing material e.g. press articles, website/blog updates, advertisements, notices and newsletters • Coordinate event preparation, e.g. Asia-Pacific Athletics Games 2018 • Write and translate marketing material e.g. press articles, website/blog updates, advertisements, notices and newsletters • Coordinate event preparation, e.g. Asia-Pacific Athletics Games 2018



The Readymade Journal

• Editorial Intern

  • Feb 2017 - Jul 2017

  • Published 10+ articles • Generate journal content: brainstorming for feature topics, researching the subject matter, coordinating with intended interviewees and conducting the interviews • Published 10+ articles • Generate journal content: brainstorming for feature topics, researching the subject matter, coordinating with intended interviewees and conducting the interviews



The Hong Kong Institute of Bankers

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Research and Publication Assistant

  • May 2016 - Aug 2016

  • Assisted senior consultant in the meticulous preparation of producing the Retail Banking Specification of Competency Standards • Carried out interviews with 10 top-tier bankers. Translated and consolidated findings from desktop research, literary reviews and interview responses • Handled all the information and presentation materials to ensure the report meets an industry-wide standard • Assisted senior consultant in the meticulous preparation of producing the Retail Banking Specification of Competency Standards • Carried out interviews with 10 top-tier bankers. Translated and consolidated findings from desktop research, literary reviews and interview responses • Handled all the information and presentation materials to ensure the report meets an industry-wide standard