Experience

VSP Vision

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Digital Asset Manager

  • Sep 2019 - Present

  As the Digital Asset Management System Administrator, I have control over all aspects of the digital asset management system, with full feature functionality and administrative capabilities. I have a strong understanding of best DAM practices and champion and educate users on those practices to ensure the system is maintained for efficiency. I also champion and oversee DAM adoption and enterprise-wide system integrations with multiple platforms, building out and enhancing workflows for VSP Business Groups. Show less



VSP Vision Care

• United States
• Insurance
• 700 & Above Employee

• Marketing Analytics Specialist

  • Apr 2014 - Sep 2019

  Leveraging SEO, marketing communications, and analytical insights, I provide Digital Market Managers, Directors and key stakeholders with a data-centric approach to website optimization. With a focus on SEO best practices, I am counted on to communicate and consult on SEO roadmaps and strategies. And relying on findings from A/B and multivariate testing, I work closing with UX Designers to assess and improve end-user needs in order to architect the optimal user experience.​ Leveraging SEO, marketing communications, and analytical insights, I provide Digital Market Managers, Directors and key stakeholders with a data-centric approach to website optimization. With a focus on SEO best practices, I am counted on to communicate and consult on SEO roadmaps and strategies. And relying on findings from A/B and multivariate testing, I work closing with UX Designers to assess and improve end-user needs in order to architect the optimal user experience.​