Michelle Ku

Senior Data Analyst at FarEasTone Telecom
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei, Taipei City, Taiwan, TW
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency

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Bio

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Credentials

  • Intermediate Python
    DataCamp
    Jan, 2022
    - Nov, 2024
  • Machine Learning
    Coursera
    Oct, 2021
    - Nov, 2024
  • Hyperparameter Tuning, Regularization and Optimization
    Coursera
    Aug, 2021
    - Nov, 2024
  • Neural Networks and Deep Learning
    Coursera
    Jul, 2021
    - Nov, 2024

Experience

  • FarEasTone Telecom
    • Taiwan
    • Telecommunications
    • 700 & Above Employee
    • Senior Data Analyst
      • Jan 2021 - Present

      1. Built 3 user-tags for FET CDP by clustering users’ behavior in Azure Databricks. An automated job was set to execute the data pipelines to update the tags, increasing yearly revenue by NTD$800,000.2. Established a data model for formulating the average spending of each user by leveraging multiple data sources with SQL and Python, increasing CTR by 18% in precision marketing.3. Constructed 3 end-to-end BI reports by writing Hive SQL query to collect 50M+ data from BDP Hadoop and visualizing potential TA’s personas in Tableau and resulted in NTD$300,000 in incremental annual revenue.4. Constructed an R-based ETL pipelines to organize 10GB+ data about disease control for covid-19. Show less

    • B2B Business Trainee Program
      • Sep 2019 - Dec 2020

      1. Established 2 successful traffic congestion alerting mechanism by formulating dynamic threshold of road speed with anomaly detection algorithm.2. Assisted supervisor to develop business strategy by conducting market research of CV application, completed a qualified product sales kit and cooperated with internal IT developers and external vendors to obtain 2 government projects.3. Built and deployed a machine learning model with SageMaker. (AWS big data tool learning)4. Contacted with 40+ 5G-IoT SIG members of the “Cloud Computing and IoT Association in Taiwan”, and revised the ecosystem guidebook. Show less

Education

  • National Chiao Tung University
    Master of Science - MS, Transportation & Logistics Management
    2017 - 2019
  • UNSW
    2019 - 2019
  • National Chiao Tung University
    Bachelor of Science - BS, Transportation and Logistics Management
    2013 - 2017
  • National Hsinchu Girls'​ Senior High School
    senior high school, math and science concentration
    2011 - 2013

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