Michelle Kalinowski

Account Manager at NYMO & Co.
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Contact Information
Location
Greater Scranton Area
Languages
  • English Native or bilingual proficiency

Topline Score

Bio

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LinkedIn User

Michelle is a true team player. She is always thinking of others, and has a positive attitude that is infectious. Michelle is trustworthy, has integrity, and possesses a strong work ethic--traits that you cannot teach someone, and that are very hard to find. Michelle is definitely a "people person" and is well-liked by her clients as well.

Nathan Fenster

Michelle has been an excellent partner in helping Dealmoon work with several of its top merchant clients. She manages her workflow quickly & efficiently. I would highly recommend Michelle for a position at any company.

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Credentials

  • Coaching and Developing Employees
    LinkedIn
    Dec, 2019
    - Sep, 2024
  • Content Marketing: Social Media
    LinkedIn
    Dec, 2019
    - Sep, 2024
  • Marketing Foundations: Growth Hacking
    LinkedIn
    Jul, 2017
    - Sep, 2024
  • Google Ads Search Certification
    Google AdWords Certified
    Oct, 2008
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jul 2023 - Present
    • Australia
    • Law Practice
    • Associate Account Director
      • Jul 2022 - Dec 2022

      Responsibilities include developing exceptional, high-quality strategies, building and retaining client relationships, delivering on tangible strategies, developing long-lasting partner relationships built on trust, delivering highly strategic reporting and analyses, exceeding target KPIs, testing and measuring incrementality, aligning on internal company-wide objectives, driving contract expansions, internal/external forecasting, employee management, and retention, staffing and utilization internally, interviewing, and firm building activities. Show less

    • Senior Account Manager Pod Lead
      • Oct 2020 - Jun 2022

      Manage pod of Affiliate team members, coaching execution of effective strategies to drive client growth. Main point of contact for client escalations. Prioritizes tactics to align with the client’s goals and proactively adjusts goals when client’s scope of work or agenda doesn’t align.

    • Senior Account Manager/APAC Regional Lead - Global Team
      • Oct 2018 - Oct 2020

      Management of APAC Affiliate team working closely with global client services to execute global campaigns, supporting international expansion projects where needed and supporting sales efforts for brands looking to expand globally. Work with senior client contacts and key regional publishers. Hire, supervise and train APAC team members from Singapore and Australia.

    • Senior Account Manager - US Core Team
      • Aug 2018 - Oct 2018

    • Account Manager - US Core Team
      • Aug 2017 - Aug 2018

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Manager, Affiliate Services
      • Nov 2016 - Aug 2017

      Serve as a mentor, coaching and guiding Affiliate team members to excel in their daily tasks. Train new employees and interns on our full-service, elite affiliate management offering. Review/complete tasks for some of the largest managed clients on the Pepperjam Network. Work with clients in understanding Key Performance Indicators (KPIs), goals and benchmarks for affiliate success. Lead weekly calls and present quarterly business reviews and tactics while collaborating with team associates in developing and executing client needs. Effectively leverage partners to drive business solutions resulting in mutual business growth and outstanding brand and partner satisfaction. Develop and execute an effective marketing plan to generate sales opportunities. Managing the alignment of brand sales and performance to ensure capability and execution. Provide strong analytical focus, ability to aggregate and manipulate large data sets. Provide revenue forecasts and maintain client budgets weekly/monthly/yearly. Show less

    • Senior Associate, Affiliate
      • Dec 2013 - Nov 2016

      Manage a portfolio of top tier Affiliate accounts, analyze, maintain and optimize programs on a daily basis, provide publisher recommendations, and communicate information about client campaigns, while identifying trends within the industry. Responsibilities include managing KPIs, goals and benchmarks for success, revenue forecasts, maintain client budgets, develop client strategy and tactics, analyze data and evaluate performance, conduct quarterly competitive analysis, distribute network communications, negotiate and secure publisher placements, while maintaining budget and proving a positive client ROI. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Search Manager, PPC
      • Jul 2013 - Dec 2013

      Act as the face of the company to high profile Pay Per Click clients by ensuring goals and expectations are reached while managing search analysts with budgets ranging in millions. Develop, execute and monitor search campaigns utilizing DoubleClick Software. Create brand strategies, perform in-depth quantitative analyses of marketing campaigns, reporting, monthly billing, manage IO's. Work with media teams and vendors to reach overall client expectations. Act as the face of the company to high profile Pay Per Click clients by ensuring goals and expectations are reached while managing search analysts with budgets ranging in millions. Develop, execute and monitor search campaigns utilizing DoubleClick Software. Create brand strategies, perform in-depth quantitative analyses of marketing campaigns, reporting, monthly billing, manage IO's. Work with media teams and vendors to reach overall client expectations.

    • United States
    • 1 - 100 Employee
    • Search Account Manager, PPC
      • Jul 2010 - Jul 2013

      Worked closely to manage Pay Per Click campaigns and account team while maintaining a client facing role. Handled/supported the day-to-day client communications and work team on tasks, campaign planning, set-up, launch coordination, reporting and analysis. Focused on identifying opportunities to grow client campaigns and execute on new services. Worked closely to manage Pay Per Click campaigns and account team while maintaining a client facing role. Handled/supported the day-to-day client communications and work team on tasks, campaign planning, set-up, launch coordination, reporting and analysis. Focused on identifying opportunities to grow client campaigns and execute on new services.

Education

  • King's College
    Bachelor of Arts, Mass Communications
  • King's College
    Bachelor's degree, Environmental Studies

Community

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