Videographer

• Jan 2023 - Present

Videographer/Photographer

• Sep 2019 - Present

Starting my own film and photography business to capture meaningful content for my clients. Head to my website to view my portfolio and work. www.michelleseofilms.com Starting my own film and photography business to capture meaningful content for my clients. Head to my website to view my portfolio and work. www.michelleseofilms.com

Content Creator

• Jun 2022 - Jan 2023

Creative Production Assistant

• Oct 2018 - Jun 2022

- Coordinating with external suppliers with scheduling photoshoots for all faculties. Production managing photoshoots for departments, academic portraits, event photography and brand campaign assets. - Stakeholder management with both the university internal stakeholders and our brand agency on brand campaigns and recruitment advertisements. Managing logistics, location approvals, talent sourcing, safety approvals. - Archiving all in-house and external freelancer’s output images and video footage onto marketing server and external database. - Determining and searching for the most appropriate stock images for department’s website, brochures and flyers. - Taking the initiative to create a new set of promotional videos for the Macquarie Accommodation team with their welcoming introduction video and annual events. - Learning a project management software within 2 months and applying this tool to create photography and video timelines. Show less

Marketing Coordinator

• Feb 2017 - Oct 2018

● Liaising with overseas duty-free distributors by implementing marketing campaigns and designing print, digital advertisements. Planning an active schedule with the design team starting from the concept, copywriting and delivering the final project within deadline. ● Researching and development of new health supplement products that would target the travel retail market. Innovated an additional set of honey series in 2018 from idea generation, sampling, designing the package and benchmarking the product in the Korean Duty-Free stores. ● Managing all of company’s social media sites including, Twitter, Facebook, Instagram, Weibo and Wechat. Developing promotional items such as free item giveaways and creating informative health and wellness posts. Increased both social media and website trafficking up to 120 per cent in four months. ● Shooting and post producing health supplement explainer videos and short social media advertisement. Creating storyboards, directing, post producing and colour grading final footage to show the most informative and visually appealing content of the products. ● Designing motion graphics and templates to supplement on explainer videos across all digital marketing campaigns and social media platforms. ● Writing up engaging blog posts, editorial pages for our media partners in the duty-free industry. One of the editorial page was issued onto the 2017 Confectionery report, which experienced over 100,000 views in a week across the global travel retail market. ● Copy writing product advertisement for airline’s inflight-magazine catalogues. Creating marketing slogans with the concept of bringing in our company’s value of natural, organic and clinically tested health supplements. Increased consumer’s trust up to 50 per cent by making a clear message of distinguishing our business with other health supplement companies. Show less

Survey Analyst Internship

• Jul 2015 - Jan 2016

Key Responsibilities: ● Administered a Japanese online system and leading a team with two other interns. Assigned the interns to specific roles for the survey project and increased the morale of the team through performance feedback and face to face weekly meetings. ● Compiled data of over 1000 Japanese language teachers across Australia through various communication channels such as by phone, email. Successfully completed the survey project within 6 months and also established a report on its strength, weakness and improvements of the project. Show less