Michelle Jensen
Senior Marketing and Community Manager | Growth Marketing, CRM, Newsletter, and Campaign Management at franki- Claim this Profile
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Spanish Elementary proficiency
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Korean Elementary proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Chris Barber
I had the pleasure of working with Michelle @ franki. Michelle is an excellent communicator and collaborator and was vital to the team’s success in onboarding content creators, managing the timing of posts and helping our restaurant partners get the most out of franki. Along with many other things, Michelle is great and building meaningful relationships, which opened the door for some amazing partnerships which is a big reason for Frankie’s success.
Espree Devora 🎙
Michelle is a dynamic community builder, kind, smart and driven. I’ve known her from founder to corporate. She knows how to make things happen in any role. She’s committed to mastering authentic digital marketing. With every post and communication customers and fans want to engage.
Chris Barber
I had the pleasure of working with Michelle @ franki. Michelle is an excellent communicator and collaborator and was vital to the team’s success in onboarding content creators, managing the timing of posts and helping our restaurant partners get the most out of franki. Along with many other things, Michelle is great and building meaningful relationships, which opened the door for some amazing partnerships which is a big reason for Frankie’s success.
Espree Devora 🎙
Michelle is a dynamic community builder, kind, smart and driven. I’ve known her from founder to corporate. She knows how to make things happen in any role. She’s committed to mastering authentic digital marketing. With every post and communication customers and fans want to engage.
Chris Barber
I had the pleasure of working with Michelle @ franki. Michelle is an excellent communicator and collaborator and was vital to the team’s success in onboarding content creators, managing the timing of posts and helping our restaurant partners get the most out of franki. Along with many other things, Michelle is great and building meaningful relationships, which opened the door for some amazing partnerships which is a big reason for Frankie’s success.
Espree Devora 🎙
Michelle is a dynamic community builder, kind, smart and driven. I’ve known her from founder to corporate. She knows how to make things happen in any role. She’s committed to mastering authentic digital marketing. With every post and communication customers and fans want to engage.
Chris Barber
I had the pleasure of working with Michelle @ franki. Michelle is an excellent communicator and collaborator and was vital to the team’s success in onboarding content creators, managing the timing of posts and helping our restaurant partners get the most out of franki. Along with many other things, Michelle is great and building meaningful relationships, which opened the door for some amazing partnerships which is a big reason for Frankie’s success.
Espree Devora 🎙
Michelle is a dynamic community builder, kind, smart and driven. I’ve known her from founder to corporate. She knows how to make things happen in any role. She’s committed to mastering authentic digital marketing. With every post and communication customers and fans want to engage.
Credentials
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Content Creation: Strategy and Tools
LinkedInAug, 2023- Sep, 2024 -
Digital Marketing Foundations
LinkedInAug, 2023- Sep, 2024 -
Essential Skills for Social Media Managers
LinkedInAug, 2023- Sep, 2024 -
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInAug, 2023- Sep, 2024 -
Instagram Masterclass
General Assembly -
Social Media Bootcamp
General Assembly
Experience
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franki
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United States
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Advertising Services
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1 - 100 Employee
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Senior Marketing and Community Manager | Growth Marketing, CRM, Newsletter, and Campaign Management
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May 2022 - Present
• Boosted influencer acquisition by 375%, creators' community forum by 193%, and overall program retention • Directed data-driven marketing initiatives under the CEO, managed 3 direct reports, and tracked weekly KPI targets • Owned CRM practices, launched events for 5 cities, worked cross-functionally with sales, customer support, and product teams • Spearheaded brand ambassador program, newsletter (60-70% open rate), and quarterly marketing plans • Designed and implemented monthly campaigns that quadrupled video creation and increased engagement Show less
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Social Media Manager | Growth Marketing, Social Strategist, Copywriter, and Branding Consultant
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Jun 2018 - Present
• Michelle Writes a Novel, grew Instagram, TikTok, and Threads accounts by tapping into industry trends, inspirational, and informational copywriting. Incorporated AI software, Capcut, Lightroom, and Canva for content creation • West Tenth (SaaS Startup), developed a growth strategy, increasing Facebook likes by 1,200%, Twitter/X by 1,600%, and Instagram by 475%, guided 2 direct reports, and distilled campaign metrics into actionable insights • Lorica Clothing (D2C E-commerce Brand), improved retention and sales via newsletter, increased Pinterest following/click-through using keyword research, and obtained collaborations with 200k+ follower influencers • Espionage Cosmetics (D2C E-commerce Brand), supervised 3 direct reports, oversaw a multi-channel content calendar, wrote creative copy, managed a campaign covering 8 events at SDCC, and reported to stakeholders Show less
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Warner Bros. Television Group
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United States
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Entertainment Providers
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1 - 100 Employee
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Post Production Supervisor - Batwoman S3 | Budgeting, Vendor and Asset Management
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Oct 2021 - Mar 2022
Acted as the connective tissue between producers, studio, network, and outside vendors, ensuring deliverable completion was on time and within budget. Supervised the entire life cycle of post, from scheduling sessions in pre-production to approval on final assets.• Managed billing, purchase orders, and tracked expenses season-wide• Monitored schedules of multiple teams and individuals to ensure air date timelines were met• Supervised compilation of episodic and season wide wrap materials for season completion• Spotted inconsistencies in cuts and beauty fixes for QC Show less
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Post Production Coordinator - Batwoman S1 & S2 | Talent Scheduler and Director, Studio Liaison
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Oct 2019 - Oct 2021
Directed talent in person and remotely to meet production tasks, such as the successful completion of ADR, Music, and live-tweet sessions. Evangelist for documentation and permissions for all parties to dailies and cuts.• Created and updated monthly and weekly post production calendars for distribution• Obtained legal clearances for stock footage and outside video assets• Monitored LTO archival and card clearance between production and dailies vendor• Rose to the challenge of managing COVID protocols for editorial team and talent globally Show less
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Formerly Known As
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Advertising Services
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200 - 300 Employee
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Community Manager (Temp) | Moderated Instagram and Twitter via Sprinklr, Brand Sentiment Reporter
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Dec 2021 - Feb 2022
• Moderated social channels and wrote fan replies for B2C brands Diet Coke and Smartwater (500,000+ followers collectively) • Reported on brand sentiment and developed decks on best engagement practices for clients and pitches • Activated live tweet launch of a campaign featuring Pete Davidson during Miley’s New Year’s Eve Party • Moderated social channels and wrote fan replies for B2C brands Diet Coke and Smartwater (500,000+ followers collectively) • Reported on brand sentiment and developed decks on best engagement practices for clients and pitches • Activated live tweet launch of a campaign featuring Pete Davidson during Miley’s New Year’s Eve Party
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Travel HerStory
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India
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Travel Arrangements
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Travel Blogger | Blog Content, SEO, Paid Media, Facebook, Pinterest, and Instagram Focused
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Jul 2013 - Jul 2020
• Published content daily, obtaining 22,000+ Facebook followers and 425,000+ monthly Pinterest views • Achieved 1st-page results on Google ranking for 35+ high-volume keywords and optimized overall website SEO • Collaborated with hospitality and tourism brands, providing blog posts, social media content, and photography • Published content daily, obtaining 22,000+ Facebook followers and 425,000+ monthly Pinterest views • Achieved 1st-page results on Google ranking for 35+ high-volume keywords and optimized overall website SEO • Collaborated with hospitality and tourism brands, providing blog posts, social media content, and photography
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Post Production Coordinator - Riverdale S1-3 | Talent Scheduler and Live Tweet Campaign Management
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Aug 2016 - May 2019
Directed talent in person and remotely to meet production tasks, such as the successful completion of ADR, Music, and live-tweet sessions. Evangelist for documentation and permissions for all parties to dailies and cuts. • Created and updated monthly and weekly post production calendars for distribution • Obtained legal clearances for stock footage and outside video assets • Monitored LTO archival and card clearance between production and dailies vendor Directed talent in person and remotely to meet production tasks, such as the successful completion of ADR, Music, and live-tweet sessions. Evangelist for documentation and permissions for all parties to dailies and cuts. • Created and updated monthly and weekly post production calendars for distribution • Obtained legal clearances for stock footage and outside video assets • Monitored LTO archival and card clearance between production and dailies vendor
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Nerd Out
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United States
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Book and Periodical Publishing
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Founder | Event and Campaign Promotions, App and Social Growth, and Email Marketing
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Apr 2015 - May 2018
• Established a user base of 65,000+ web-based consumers, 15,000+ app downloads, and 9,000+ social followers • Bootstrapped early stage SaaS startup and grew a team of 60 volunteers who aided in aggregating events globally • Collaborated with Disney and Allied Global Marketing on promotional campaigns for 6 feature films • Established a user base of 65,000+ web-based consumers, 15,000+ app downloads, and 9,000+ social followers • Bootstrapped early stage SaaS startup and grew a team of 60 volunteers who aided in aggregating events globally • Collaborated with Disney and Allied Global Marketing on promotional campaigns for 6 feature films
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The Walt Disney Studios
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United States
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Entertainment Providers
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700 & Above Employee
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Post Production Coordinator - Mistresses - Season 4
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Apr 2016 - Aug 2016
Built and maintained crew list and post schedule, updating, and distributing to internal and external teams. Coordinated meetings and deliverables to studio and network executives and other key production personnel. • Scheduled talent ADR and Loop Group sessions Built and maintained crew list and post schedule, updating, and distributing to internal and external teams. Coordinated meetings and deliverables to studio and network executives and other key production personnel. • Scheduled talent ADR and Loop Group sessions
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CBS Corporation
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Post Production Coordinator - Crazy Ex Girlfriend - Season 1
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Aug 2015 - Apr 2016
Prepared and posted cuts digitally and physically through in-house dubbing, assisted by the production assistant to ensure on time delivery. Managed office workspace and was the point person for day-to-day housekeeping. • Booked ADR sessions with talent representation and directly • Created and monitored credits through the approval process Prepared and posted cuts digitally and physically through in-house dubbing, assisted by the production assistant to ensure on time delivery. Managed office workspace and was the point person for day-to-day housekeeping. • Booked ADR sessions with talent representation and directly • Created and monitored credits through the approval process
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Post Production Coordinator - Mistresses - Season 3
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Mar 2015 - Aug 2015
Built and maintained crew list and post schedule, updating, and distributing to internal and external teams. Coordinated meetings and deliverables to studio and network executives and other key production personnel.• Scheduled talent ADR and Loop Group sessions
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Office Production Assistant - Marvel's Agent Carter - Season 1
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Sep 2014 - Feb 2015
Created and filed purchase orders and insurance certifications. Created and maintained calendars, crew, and vendor lists. Maintained script completion breakdowns and booked travel for crew. Distributed and filed daily paperwork.
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Living Deb, LLC
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United States
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Movies, Videos, and Sound
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Production Coordinator
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May 2014 - Jul 2014
Handled cast (SAG) and crew payroll. Created insurance certifications for locations and rentals. Organized rentals, purchases, and social media. Created and maintained crew list, vendor list, budgets, and deliverables. Booked travel for actors to and from location. Organized set paperwork and oversaw production assistants. Handled cast (SAG) and crew payroll. Created insurance certifications for locations and rentals. Organized rentals, purchases, and social media. Created and maintained crew list, vendor list, budgets, and deliverables. Booked travel for actors to and from location. Organized set paperwork and oversaw production assistants.
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Sony Pictures Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Dailies Coordinator
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Jan 2012 - Dec 2013
Scheduled and directed staff handling footage from Sony TV productions, as many as 8 productions at once. Liaison between post production editorial teams and production offices based in several locations and time zones.• Acted partly as office manager, managing show archival, billing, payroll, and inventory• Ensured delivery of elements for multiple Editorial, Studio, and Network teams
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Dailies Operator
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Aug 2010 - Jan 2012
Implemented programs such as Red Cine and Da Vinci Resolve to apply one light color correction to dailies footage. Engaged with media formats such as file-based, HDCam-SR, HDCam, and XDCam.• Uploaded footage to network sites for viewing and burned DVDs for distribution
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Art Department Mentorship - Community - Season 2
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Oct 2010 - Jan 2011
Mentored with Production Designer Derek R. Hill and Art Department Coordinator Leslie Borchert. Visited the locations department, construction, and assisted set dec and props. Learned about script breakdowns, page counts, timecards, and set lists.
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Post Production Assistant
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Jul 2010 - Aug 2010
Assisted VP and Director of Post Production with pilots, series, and MOWs simultaneously. Performed general office duties, covered a heavy flow of telephone calls, converted documents to digital format for archival purposes, input information in Sony’s Purchase Order Tracker and Tview Archive systems.
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Saddleback College
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United States
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Higher Education
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700 & Above Employee
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Web Designer and Graphic Artist | Graphic Designer, Campaign Management, and Website Management
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Oct 2008 - May 2011
Designed and maintained the Saddleback College radio stations, KSBR and OC Rock Radio, websites and social media pages. Provided graphic design and support for all promotional banners, flyers, postcards, and email blasts. Daily event schedules, sponsorship information, podcasts, and contests are updated for the station. Designed and maintained the Saddleback College radio stations, KSBR and OC Rock Radio, websites and social media pages. Provided graphic design and support for all promotional banners, flyers, postcards, and email blasts. Daily event schedules, sponsorship information, podcasts, and contests are updated for the station.
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Art Department Coordinator
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Jan 2011 - Feb 2011
Created a script breakdown for props, graphics, and set decoration. Assisted props with purchasing and created graphics for set decoration. Coordinated crew on tasks at multiple locations. Created a script breakdown for props, graphics, and set decoration. Assisted props with purchasing and created graphics for set decoration. Coordinated crew on tasks at multiple locations.
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Intern
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Nov 2009 - May 2010
Performed general office duties. Assisted VP and Director of Post Production. Shadowed editors on the TV show 'Rescue Me', shadowed Associate Producer on the TV show 'My Boys', and assisted Dub Room with dailies. Performed general office duties. Assisted VP and Director of Post Production. Shadowed editors on the TV show 'Rescue Me', shadowed Associate Producer on the TV show 'My Boys', and assisted Dub Room with dailies.
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RSA Films
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Intern - Office Assistant
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Sep 2008 - Jan 2009
Performed general office duties within the accounting, pre-production, and music video department and assisted with set dressing and wardrobe during commercial shoots. Was hired as an Office Assistant after fall semester internship ended. Performed general office duties within the accounting, pre-production, and music video department and assisted with set dressing and wardrobe during commercial shoots. Was hired as an Office Assistant after fall semester internship ended.
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East Coast Fertility
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United States
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Medical Practices
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Administrative Assistant
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Nov 2007 - Aug 2008
Assisted the Office Manager with insurance reports, billing, verified patient demographics, and data input. Compiled Excel spreadsheets and inputted lab results and statistics. General receptionist duties were required. Assisted the Office Manager with insurance reports, billing, verified patient demographics, and data input. Compiled Excel spreadsheets and inputted lab results and statistics. General receptionist duties were required.
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Marketing Intern | Website and Myspace Page Management, Graphic Designer, and Forum Moderator
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Oct 2006 - Jun 2007
Created website layouts and maintained them for the Jonas Brothers Street Team and other artists under Left Hook Records, a division of Columbia Records. Designed graphics for promotional purposes and concert events. Maintained websites and Myspace pages with news and behind-the-scenes content. Oversaw Street Team Members' message board and email communication. Created website layouts and maintained them for the Jonas Brothers Street Team and other artists under Left Hook Records, a division of Columbia Records. Designed graphics for promotional purposes and concert events. Maintained websites and Myspace pages with news and behind-the-scenes content. Oversaw Street Team Members' message board and email communication.
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Education
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2011 - 2013
CSUN
Bachelor of Arts - BA, Electronic Media Management / Communications -
2008 - 2011
Saddleback College
General Ed, Film/Cinema/Video Studies -
2004 - 2008
Plainview-Old Bethpage/JFK High School
High School Diploma
Community
