Michelle Hood
Head of Marketing & Commercial Strategy at Solaris Paper Australia Pty Ltd- Claim this Profile
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Topline Score
Bio
Filippo Nardi
Michelle is not only a great professional but also a great person, it has been a great pleasure for me having Michelle in the Team. She is very passionate and curious and she was able to raise the profile of the CI function in the business providing always clear and actionable insights. Always with a positive attitude challenging the status quo. I'd strongly recommend Michelle.
Sara Garcia
I was lucky enough to work with Michelle on a number of occasions when she worked in Consumer Insight at Unilever and Ferrero. She was a joy to work with. She had a complete understanding of methodology and challenged her suppliers to be innovative when the project required it. She was a discerning and supportive client who obviously had the respect and admiration of her colleagues.
Filippo Nardi
Michelle is not only a great professional but also a great person, it has been a great pleasure for me having Michelle in the Team. She is very passionate and curious and she was able to raise the profile of the CI function in the business providing always clear and actionable insights. Always with a positive attitude challenging the status quo. I'd strongly recommend Michelle.
Sara Garcia
I was lucky enough to work with Michelle on a number of occasions when she worked in Consumer Insight at Unilever and Ferrero. She was a joy to work with. She had a complete understanding of methodology and challenged her suppliers to be innovative when the project required it. She was a discerning and supportive client who obviously had the respect and admiration of her colleagues.
Filippo Nardi
Michelle is not only a great professional but also a great person, it has been a great pleasure for me having Michelle in the Team. She is very passionate and curious and she was able to raise the profile of the CI function in the business providing always clear and actionable insights. Always with a positive attitude challenging the status quo. I'd strongly recommend Michelle.
Sara Garcia
I was lucky enough to work with Michelle on a number of occasions when she worked in Consumer Insight at Unilever and Ferrero. She was a joy to work with. She had a complete understanding of methodology and challenged her suppliers to be innovative when the project required it. She was a discerning and supportive client who obviously had the respect and admiration of her colleagues.
Filippo Nardi
Michelle is not only a great professional but also a great person, it has been a great pleasure for me having Michelle in the Team. She is very passionate and curious and she was able to raise the profile of the CI function in the business providing always clear and actionable insights. Always with a positive attitude challenging the status quo. I'd strongly recommend Michelle.
Sara Garcia
I was lucky enough to work with Michelle on a number of occasions when she worked in Consumer Insight at Unilever and Ferrero. She was a joy to work with. She had a complete understanding of methodology and challenged her suppliers to be innovative when the project required it. She was a discerning and supportive client who obviously had the respect and admiration of her colleagues.
Experience
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Solaris Paper Australia
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Australia
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Paper & Forest Products
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1 - 100 Employee
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Head of Marketing & Commercial Strategy
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Nov 2020 - Present
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Ferrero
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Luxembourg
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Manufacturing
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700 & Above Employee
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ANZ Head of Media & Communications
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Jan 2017 - Jun 2020
Creation of the media function in ANZ, and then embedding into the new APAC-MEA Area/Regional structure including process re-engineering and change management of centralisation. Lead the effective and efficient use of the $20m ANZ advertising investment across the four Ferrero master brands and approximately 15 campaigns annually, for short and long term growth, including portfolio management, planning, implementation and learning loop, both offline and online, digital and social.
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ANZ Marketing Manager, Nutella & ANZ Leadership Team Member
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Jun 2013 - Dec 2016
Managing Australia's celebrity brand, that is the heart of Ferrero, worth $70m across retail and foodservice. Leading the team across functions, to deliver brand strategy, marketing campaigns, commercial execution and brand love.
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ANZ Consumer & Shopper Insight Manager & Strategist
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Jun 2008 - Jun 2013
Strategic consultant helping a multicultural business make its European brands relevant and distinctive in Australia. Championed and lead the repositioning of Nutella by understanding brand science, creating evidence-based stories to persuasively influence local and international stakeholders and collaborating with great research, creative and media agencies
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Senior Shopper Insight Manager
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Apr 2006 - Nov 2007
Establishing shopper understanding and its application in customer and consumer marketing to unlock opportunities with retailers for mutual growth Establishing shopper understanding and its application in customer and consumer marketing to unlock opportunities with retailers for mutual growth
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Senior Consumer Insight Manager
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2001 - 2005
Insight manager, strategist, facilitator and project manager, working on brand strategy, communications development and new product development Insight manager, strategist, facilitator and project manager, working on brand strategy, communications development and new product development
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Canberra Business Manager, Social & Government Research
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Aug 1997 - Oct 2001
Qualitative and quantitative researcher, growing the Canberra business through great relationships and great insight with Federal departments and agencies. Qualitative and quantitative researcher, growing the Canberra business through great relationships and great insight with Federal departments and agencies.
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SMART Research
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Sydney, Australia
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Account Manager
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Jan 1996 - Aug 1997
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Australian Bureau of Statistics
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Australia
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Government Administration
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700 & Above Employee
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Research Officer
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1995 - 1995
Retail Survey Retail Survey
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Research Officer (Contractor)
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1995 - 1995
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Education
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The Australian National University
Bachelor of Arts - BA (Hons) -
1996 - 2001
University of Technology Sydney
MBA, Business majoring in Marketing -
1990 - 1996
The Australian National University
BA (Hons), Sociology, Political Science -
University of Technology Sydney
Bachelor's degree (Hons) -
University of Technology Sydney
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University of Technology Sydney
Master of Business Administration - MBA, Business, Management, Marketing, and Strategy -
University of Technology Sydney
Master of Business Administration - MBA
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