Experience

Bartholomew Estate

• United States
• Wine & Spirits
• 1 - 100 Employee

• Consulting Marketing Director

  • Jan 2020 - Present



Anaba Wines

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Jun 2012 - Sep 2019

  Developed and executed strategies/programs to build brand awareness and sales in local and national marketplace for family-owned boutique winery. In first year, increased 2013 visitation to tasting room by 102% resulting in 52% increase in tasting room sales and 58% increase in total direct sales business over 2012. Continued growth and brand awareness. Designed and executed brand refresh in 2016 including creation of new wine labels and signage. 2018-19 collaborator on design and launch of new Vintners House tasting room and brand story. Fall 2019 website redesign.



out | REACH Consulting

• Principal/Consultant

  • Jul 2011 - Jun 2012

  Strategy development and execution to increase traffic and revenue for the wine, hospitality and tourism industries. Client: Gary Farrell Wines. Strategy development and execution to increase traffic and revenue for the wine, hospitality and tourism industries. Client: Gary Farrell Wines.



Buena Vista Carneros Winery

• Community Liaison

  • Jun 2004 - Jun 2011

  Established a successful outreach program with local hotels, restaurants and key partners to drive traffic to tasting room and generate sales and awareness for Buena Vista Carneros and Atlas Peak brands. Served as interim Special Events Coordinator from October 2010 to May 2011. Grew 2011 event business by 48% and increased site fee revenue by 52% over 2010. Established a successful outreach program with local hotels, restaurants and key partners to drive traffic to tasting room and generate sales and awareness for Buena Vista Carneros and Atlas Peak brands. Served as interim Special Events Coordinator from October 2010 to May 2011. Grew 2011 event business by 48% and increased site fee revenue by 52% over 2010.



Stanford Shopping Center

• United States
• Retail

• Tourism Marketing Consultant

  • Feb 2000 - May 2003

  Contracted to build and execute a targeted tourism program for the shopping center. Developed strategy for attracting segments with greater per person spend, focusing on international visitation. Grew this customer base from 18% to 30% of shoppers. Contracted to build and execute a targeted tourism program for the shopping center. Developed strategy for attracting segments with greater per person spend, focusing on international visitation. Grew this customer base from 18% to 30% of shoppers.



Ventiv Health, Inc.

• Pharmaceutical Sales Representative

  • Apr 1998 - Dec 1999

  Promoted products to physicians and healthcare professionals to generate prescriptions. Experienced in selling pain management, respiratory and cardiovascular drugs, launching several new products in Santa Rosa and Marin territories. Top sales performer in district. Promoted products to physicians and healthcare professionals to generate prescriptions. Experienced in selling pain management, respiratory and cardiovascular drugs, launching several new products in Santa Rosa and Marin territories. Top sales performer in district.



Great Mall of the Bay Area

• United States
• Real Estate

• Travel Marketing Manager

  • Jul 1996 - Feb 1998

  Managed department and developed strategy to capture group and tourist business. Developed programs with travel trade including airline, hotel and transportation industries. Selected media buys and managed ad agency and vendors for production of department advertisements and collateral. Managed department and developed strategy to capture group and tourist business. Developed programs with travel trade including airline, hotel and transportation industries. Selected media buys and managed ad agency and vendors for production of department advertisements and collateral.



San Jose Convention & Visitors Bureau

• United States
• Hospitality
• 1 - 100 Employee

• Travel Sales Manager

  • Jul 1992 - Jul 1996

  Promoted San Jose area as a visitor destination to tour groups and individuals, domestically and internationally. Built a cohesive team of member organizations to partner in common goal with consistent brand message. Promoted San Jose area as a visitor destination to tour groups and individuals, domestically and internationally. Built a cohesive team of member organizations to partner in common goal with consistent brand message.



Hotel De Anza

• Sales Manager

  • May 1990 - Jul 1992

  Partner in two-member pre-opening sales office responsible for generating awareness, creating image and positioning of hotel. Responsible for individual corporate and group sales of hotel guest rooms and meeting space, marketing, and community development of boutique-style luxury hotel. Partner in two-member pre-opening sales office responsible for generating awareness, creating image and positioning of hotel. Responsible for individual corporate and group sales of hotel guest rooms and meeting space, marketing, and community development of boutique-style luxury hotel.



Fairmont San Jose

• United States
• Hospitality
• 1 - 100 Employee

• Market Research Coordinator

  • Jul 1989 - May 1990

  Responsible for social and leisure market groups. Generated leads for 9 staff in all other segments. Tracked and analyzed data for corporate office. Managed corporate incentive program targeted at travel planners in the local market. Responsible for social and leisure market groups. Generated leads for 9 staff in all other segments. Tracked and analyzed data for corporate office. Managed corporate incentive program targeted at travel planners in the local market.