Michelle Hickey
Marketing Coordinator at Groupe RP - Group RP- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Experience
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Groupe RP - Group RP
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Finland
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Marketing Coordinator
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May 2023 - Present
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Red Cloud Financial Services Inc.
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Canada
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Financial Services
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1 - 100 Employee
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Media Manager
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Nov 2021 - Mar 2023
-Producing podcasts-Producing live virtual events-Producing in-studio corporate interviews-Producing content for new project launches: RC Live and RCTV-Developing creative concepts with graphic designers-Providing direction to video editors-Reviewing content before distribution-Developing content for social media calendars-Managing the creative teams’ projects-Utilizing Trello to manage various projects
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Media Specialist
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Sep 2020 - Dec 2021
-Video production management-Producing content for virtual events - 1500+ attendees-Project management for media projects-Producing social media content and strategies-Organizing assets in a content database-Developing creative concepts for videos and social media -Brand storytelling
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Nature's Path Foods
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Canada
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Food and Beverage Manufacturing
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200 - 300 Employee
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Video and Content Coordinator
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Feb 2020 - Jul 2020
Video and Photo Creation-Traffic incoming requests-Ideated new video and photo concepts-Produced scripts and storyboards-Produced video, photo and content briefs-Led and coordinated videos and photos post-production Led Coordination of Photo and Video Shoots-Managed project scheduling-Led logistics of the shoot: book videographer or photographer-Selected and reserved set locations-Selected and hire additional crew and talent; direct and coach talent-Well versed in video and photo's best practices-Tracked video and content performance metricsSocial Media Content Ideation and Curation-Produced content for 4 brands. You may view the 4 Instagram accounts here: @naturespathorganic @lovecrunchorganic @envirokidz @quepasafoods Show less
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Digital Marketing Coordinator
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Feb 2019 - Feb 2020
Social Media Curation and Management - Maintained and curated content for 4 Instagram accounts @naturespathorganic, @quepasafoods, @lovecrunchorganic, @envirokidz- Produced videos for brand storytelling- Produced stop-motion videos for a campaign- Attended events to capture compelling photos and videos- Managed organization of digital assets- Maintained 4 social media editorial calendars on Trello- Utilized Spredfast for social media community management- Provided feedback on photoshoot styling for product photos- Managed all blog and recipe formatting, posting & publishing- Conducted interviews for Humans of New York styled storytelling feature- Maintained and liaised with 12 external international partners- Managed content aggregation and moderation of campaign specific initiativesProducing Videos and Photos- Produced videos and photos for social media content- Developed videos storyline- Developed interview questions - Developed video briefs and call sheets- Maintained and organized inventory for a stop-motion photoshoot (props and assets)- Attended events to capture compelling photos and videos including Greta Thunberg in Vancouver and the 2019 Climate Strike Show less
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David Markwei Productions
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Photography
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Assistant Videographer
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May 2018 - Feb 2019
- Second shooter for 'Yawa' by Nanya music video - Shot footage for the African Fashion & Arts Movement Show - Second shooter for 'Yawa' by Nanya music video - Shot footage for the African Fashion & Arts Movement Show
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Toronto International Film Festival
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Canada
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Movies, Videos, and Sound
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200 - 300 Employee
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Public Relations and Research Assistant
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Sep 2018 - Sep 2018
- Worked on the Out there with Melissa DiMarco show - Wrote press releases - Curated content for social media - Wrote interview questions for Melissa DiMarco to ask stars on the Red Carpet - Researched films and actors - Worked on the Out there with Melissa DiMarco show - Wrote press releases - Curated content for social media - Wrote interview questions for Melissa DiMarco to ask stars on the Red Carpet - Researched films and actors
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TD Toronto Jazz Festival
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Canada
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Entertainment Providers
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1 - 100 Employee
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Content Creator
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Jun 2018 - Jul 2018
- Shot musicians performances - Performed on camera - Edited footage on Avid Media Composer - Produced a 2 minute video for the TD Toronto Jazz Festival Facebook page (12K Likes) - Operated a Panasonic HPX 170/PX160 and a Canon T6i - Shot musicians performances - Performed on camera - Edited footage on Avid Media Composer - Produced a 2 minute video for the TD Toronto Jazz Festival Facebook page (12K Likes) - Operated a Panasonic HPX 170/PX160 and a Canon T6i
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Pacific Immigrant Resources Society
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Communications and Engagement Coordinator
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Oct 2017 - Apr 2018
Communications - maintained and analyzed PIRS' presence and dialogue on Facebook, Twitter and LinkedIn - contributed ideas for engagement and outreach - reported on usage trends for websites and e-newsletters - coordinated media interviews - external outreach at community events Volunteer Coordination - liaised with staff to determine volunteer needs - recruited and managed 25 volunteers in 14 programs - developed and maintained volunteer coordination systems -delegated tasks to administrative volunteers Fundraising - managed two fundraising campaigns - utilized E-Tapestry for fundraising campaigns - curation of communications to reach new donors Show less
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Public Relations Coordinator
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May 2017 - Aug 2017
- interviewed designers and produced a short film - managed seating logistics - arranged media interviews - managed the Twitter and Facebook accounts - curated content for e-blasts - worked closely with the Indigenous community - interviewed designers and produced a short film - managed seating logistics - arranged media interviews - managed the Twitter and Facebook accounts - curated content for e-blasts - worked closely with the Indigenous community
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Apathy is Boring
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Canada
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Civic and Social Organizations
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1 - 100 Employee
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Vancouver City Ambassador
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Sep 2016 - May 2017
Conducted ten interviews to showcase the compelling stories of Canadian youth activists for Apathy is Boring's 150 Years Young campaign. Constructed interviews into narratives utilizing storytelling techniques. Created blog style posts to showcase the work to document the diverse, conventional and unconventional ways millennials are shaping their communities. Utilized project management skills while selecting and managing candidates. The youth activists profiles were disseminated through creative outdoor projections in Vancouver. View blog posts here: http://www.apathyisboring.com/canada150 Show less
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Simon Fraser University
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Canada
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Higher Education
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700 & Above Employee
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SFU Peer Health Educator
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Aug 2016 - May 2017
Worked directly with SFU's Health Promotions team. Planned and delivered health education to the SFU student community through campaign outreachs on a diverse number of topics: Nutrition, mental health and sexual education . Facilitated workshops, presentations, awareness weeks, residence activities to promote a healthy student lifestyle. Utilized critical and effective communication to promote health initiatives. Created and delivered a new campaign, "We Got Your Back". The goal of the new campaign was to inform the SFU community of students' ergonomic needs. Show less
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Director
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Aug 2016 - Sep 2016
My Co-worker and I wrote, filmed, produced and directed a movie trailer to pitch for STORYHIVE's Digital Shorts Female Director Edition. Our film gender was drama and focused on raising awareness for mental health. https://www.storyhive.com/project/show/id/1721 My Co-worker and I wrote, filmed, produced and directed a movie trailer to pitch for STORYHIVE's Digital Shorts Female Director Edition. Our film gender was drama and focused on raising awareness for mental health. https://www.storyhive.com/project/show/id/1721
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Neil Squire Society
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Communications and Executive Assistant
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May 2013 - Jun 2016
• Article published in Ergonomics Canada magazine - view article here (pg 11): http://www.nxtbook.com/naylor/ACEA/ACEA0016/index.php#/10 • Managed social media channels on Hootsuite • Tracked monthly social media activity • Managed and updated the organization's website using WordPress • Ensured organization's website was accessible with ALT text and captions • Handled confidential information with strict attention • Organized events with 500+ people, i.e. Job Fair for People with Disabilities and the Neil Squire Society’s 30th Anniversary celebration, organized logistics for a booth at Burnaby’s Hats Off Day • Designed communication materials on CorelDraw • Organized the Society’s Annual General Meetings • Communicated with the Society’s Board of Directors • Administrative duties for the Communications and Fundraising department • Took responsibility of correspondence for the Executive Director • Created communication materials - success stories, blog posts and articles Show less
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Walt Disney World
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United States
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Entertainment Providers
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700 & Above Employee
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Customer Service Representative
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Jul 2010 - Jan 2011
• Received Disney's world re-known customer service training • Exceptional customer service recognition • Received Disney's world re-known customer service training • Exceptional customer service recognition
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Education
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Wojack Productions
The Art of Broadcasting -
Seneca College
Certificate in Multiplatform Journalism, Summer Institute of Multiplatform Journalism -
Simon Fraser University
Bachelor of Arts, Communication -
Douglas College
Associate of Arts Degree, Communication -
University of California, Riverside
Applied Hospitality Management, Hospitality Administration/Management