Michelle Hernandez

Event Marketing Manager at Productions Plus – The Talent Shop
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Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Event Marketing Manager
      • Sep 2015 - Present

      Experience coordinating over 200+ tradeshows and marketing events across the nation representing a luxury brand  Working with agency partners to create, manage and coordinate live marketing events  Analyzing redemption and sales data to measure the effectiveness of programs Experience coordinating over 200+ tradeshows and marketing events across the nation representing a luxury brand  Working with agency partners to create, manage and coordinate live marketing events  Analyzing redemption and sales data to measure the effectiveness of programs

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Event Manager
      • Sep 2014 - Jul 2016

      Coordinated the assembly and shipment of equipment for over 50 + tradeshows and corporate events.  Coordinated the logistics of live events with hotel and resort convention center management  Sourced, trained and coordinated staff. Coordinated the assembly and shipment of equipment for over 50 + tradeshows and corporate events.  Coordinated the logistics of live events with hotel and resort convention center management  Sourced, trained and coordinated staff.

    • Advertising Services
    • 100 - 200 Employee
    • Territory Marketing Manager
      • May 2015 - Dec 2015

      Building relationships with local vendors to build brand awareness  Setting up ongoing promotions and marketing strategies to make our brands more visible through in store merchandizing  Training a team of brand specialists to promote through on premise consumer samplings  Managing a large inventory of promotional products  KPI reporting, quarterly forecasting, on-going staff trainings, weekly presentations and maintaining a quarterly budget Building relationships with local vendors to build brand awareness  Setting up ongoing promotions and marketing strategies to make our brands more visible through in store merchandizing  Training a team of brand specialists to promote through on premise consumer samplings  Managing a large inventory of promotional products  KPI reporting, quarterly forecasting, on-going staff trainings, weekly presentations and maintaining a quarterly budget

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Advertising Sales Coordinator
      • Dec 2012 - Jan 2015

      Generate media reports (using Mag Radar, Evalient & Kantar Media)  Putting together and updating media kits (Specs, Advertising rates & Calendar)  Arrange and maintain VP of Publishing and Associate Publisher’s daily calendar and travel  Work closely with various Ad agencies, coordinating deadlines and media kits  Reconcile and process corporate card expenses and receipts  Processing insertion orders for sales team and running weekly reports and forecasts Generate media reports (using Mag Radar, Evalient & Kantar Media)  Putting together and updating media kits (Specs, Advertising rates & Calendar)  Arrange and maintain VP of Publishing and Associate Publisher’s daily calendar and travel  Work closely with various Ad agencies, coordinating deadlines and media kits  Reconcile and process corporate card expenses and receipts  Processing insertion orders for sales team and running weekly reports and forecasts

    • United States
    • Restaurants
    • 700 & Above Employee
    • Regional Marketing Manager
      • Sep 2009 - Feb 2011

      Responsible for updating company website with all updated promotions, store information and products.  Collaborated with the PR department on radio and television segments  Coordinating all promotional events in all North East locations  Coordinated and scheduled all in-store events, marketing and media plans  In charge of all store audits and making sure marketing material is in accordance with store requirements Responsible for updating company website with all updated promotions, store information and products.  Collaborated with the PR department on radio and television segments  Coordinating all promotional events in all North East locations  Coordinated and scheduled all in-store events, marketing and media plans  In charge of all store audits and making sure marketing material is in accordance with store requirements

    • United States
    • Machinery Manufacturing
    • Social Media Coordinator
      • Sep 2008 - Sep 2009

      Compiled research for targeted demographic-based campaigns  PR research for blogs and entertainment sites  Organize targeted web marketing plans  Assisted in creating campaigns for major media clients(Lifetime Network, MTV, Fuse TV)  Managed the companies’ most successful online community page  Brainstorming potential marketing strategies and presenting for clients  CPM and CPC bidding for Yahoo and Google  Overseeing social networking site content Compiled research for targeted demographic-based campaigns  PR research for blogs and entertainment sites  Organize targeted web marketing plans  Assisted in creating campaigns for major media clients(Lifetime Network, MTV, Fuse TV)  Managed the companies’ most successful online community page  Brainstorming potential marketing strategies and presenting for clients  CPM and CPC bidding for Yahoo and Google  Overseeing social networking site content

    • Advertising Services
    • Public Relations Assistant
      • Feb 2007 - Sep 2008

      Curating press releases and distributing media kits  Coordinating talent and staff at networking and PR events  Managing client schedules and overseeing major events like photo shoots and premiers  Researching promotional opportunities and potential collaborations Curating press releases and distributing media kits  Coordinating talent and staff at networking and PR events  Managing client schedules and overseeing major events like photo shoots and premiers  Researching promotional opportunities and potential collaborations

Education

  • Pace University
    Bachelor of Business Administration (B.B.A.), Marketing- Advertising & Promotion
    2004 - 2008

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