Michelle Hernandez
Event Marketing Manager at Productions Plus – The Talent Shop- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Experience
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Productions Plus – The Talent Shop
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United States
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Events Services
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1 - 100 Employee
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Event Marketing Manager
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Sep 2015 - Present
Experience coordinating over 200+ tradeshows and marketing events across the nation representing a luxury brand Working with agency partners to create, manage and coordinate live marketing events Analyzing redemption and sales data to measure the effectiveness of programs Experience coordinating over 200+ tradeshows and marketing events across the nation representing a luxury brand Working with agency partners to create, manage and coordinate live marketing events Analyzing redemption and sales data to measure the effectiveness of programs
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Champagne Creative Group
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United States
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Entertainment Providers
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1 - 100 Employee
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Event Manager
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Sep 2014 - Jul 2016
Coordinated the assembly and shipment of equipment for over 50 + tradeshows and corporate events. Coordinated the logistics of live events with hotel and resort convention center management Sourced, trained and coordinated staff. Coordinated the assembly and shipment of equipment for over 50 + tradeshows and corporate events. Coordinated the logistics of live events with hotel and resort convention center management Sourced, trained and coordinated staff.
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BFG Agency
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Advertising Services
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100 - 200 Employee
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Territory Marketing Manager
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May 2015 - Dec 2015
Building relationships with local vendors to build brand awareness Setting up ongoing promotions and marketing strategies to make our brands more visible through in store merchandizing Training a team of brand specialists to promote through on premise consumer samplings Managing a large inventory of promotional products KPI reporting, quarterly forecasting, on-going staff trainings, weekly presentations and maintaining a quarterly budget Building relationships with local vendors to build brand awareness Setting up ongoing promotions and marketing strategies to make our brands more visible through in store merchandizing Training a team of brand specialists to promote through on premise consumer samplings Managing a large inventory of promotional products KPI reporting, quarterly forecasting, on-going staff trainings, weekly presentations and maintaining a quarterly budget
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Reader's Digest Association
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Advertising Sales Coordinator
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Dec 2012 - Jan 2015
Generate media reports (using Mag Radar, Evalient & Kantar Media) Putting together and updating media kits (Specs, Advertising rates & Calendar) Arrange and maintain VP of Publishing and Associate Publisher’s daily calendar and travel Work closely with various Ad agencies, coordinating deadlines and media kits Reconcile and process corporate card expenses and receipts Processing insertion orders for sales team and running weekly reports and forecasts Generate media reports (using Mag Radar, Evalient & Kantar Media) Putting together and updating media kits (Specs, Advertising rates & Calendar) Arrange and maintain VP of Publishing and Associate Publisher’s daily calendar and travel Work closely with various Ad agencies, coordinating deadlines and media kits Reconcile and process corporate card expenses and receipts Processing insertion orders for sales team and running weekly reports and forecasts
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Carrols Corporation
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United States
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Restaurants
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700 & Above Employee
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Regional Marketing Manager
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Sep 2009 - Feb 2011
Responsible for updating company website with all updated promotions, store information and products. Collaborated with the PR department on radio and television segments Coordinating all promotional events in all North East locations Coordinated and scheduled all in-store events, marketing and media plans In charge of all store audits and making sure marketing material is in accordance with store requirements Responsible for updating company website with all updated promotions, store information and products. Collaborated with the PR department on radio and television segments Coordinating all promotional events in all North East locations Coordinated and scheduled all in-store events, marketing and media plans In charge of all store audits and making sure marketing material is in accordance with store requirements
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Decent Xposure
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United States
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Machinery Manufacturing
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Social Media Coordinator
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Sep 2008 - Sep 2009
Compiled research for targeted demographic-based campaigns PR research for blogs and entertainment sites Organize targeted web marketing plans Assisted in creating campaigns for major media clients(Lifetime Network, MTV, Fuse TV) Managed the companies’ most successful online community page Brainstorming potential marketing strategies and presenting for clients CPM and CPC bidding for Yahoo and Google Overseeing social networking site content Compiled research for targeted demographic-based campaigns PR research for blogs and entertainment sites Organize targeted web marketing plans Assisted in creating campaigns for major media clients(Lifetime Network, MTV, Fuse TV) Managed the companies’ most successful online community page Brainstorming potential marketing strategies and presenting for clients CPM and CPC bidding for Yahoo and Google Overseeing social networking site content
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Prana Marketing & PR
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Advertising Services
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Public Relations Assistant
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Feb 2007 - Sep 2008
Curating press releases and distributing media kits Coordinating talent and staff at networking and PR events Managing client schedules and overseeing major events like photo shoots and premiers Researching promotional opportunities and potential collaborations Curating press releases and distributing media kits Coordinating talent and staff at networking and PR events Managing client schedules and overseeing major events like photo shoots and premiers Researching promotional opportunities and potential collaborations
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Education
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Pace University
Bachelor of Business Administration (B.B.A.), Marketing- Advertising & Promotion