Michelle Hanson
Vice President of Marketing at The Village Company- Claim this Profile
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Bio
Experience
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The Village Company
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Vice President of Marketing
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Feb 2019 - Present
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Director of Marketing
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Jan 2016 - Feb 2019
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Sr. Marketing Manager
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Dec 2013 - Jan 2016
Lead the marketing and business strategy for Mr. Bubble and Sesame Street personal care products.
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Owner
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Mar 2006 - Aug 2013
Successfully built Flutter from the ground up, driving growth 300% within the first two years and 12% each year after. My marketing foundation coupled with my retail expertise established Flutter as an industry leader. Responsible for all aspects of the business: buying, accounting, marketing, sales and training, until its successful sale in June 2013. As a business owner, I needed to forecast where the market was going, ensure present sales were exceeding expectations and create a client experience that was unique and above the competition. Industry Recognition: Voted best in class and recognized for outstanding customer service, branding and products in the bridal industry. -Minnesota Bride Magazine received market’s top honor “Best Attendant Dresses” five straight years (2009 to 2013) -CBS Minnesota, “Best Places for Bridesmaid Dress” May 2013 -The Knot, “Best of” three straight years 2011 to 2013 -Minneapolis St. Paul Magazine Wedding Guide “People’s Choice” Award for Best Dresses 2012 -Lucky Magazine, “Cool Bridal Boutiques” (only bridal shop named in the Midwest) 2011 -Minneapolis St. Paul Magazine Best Bridal Boutique 2009 -Named as one of Minnesota’s top 10 small business brands by local branding agency
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Bridgz Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Mar 2004 - Apr 2006
Strategically developed and implemented innovative, data-driven campaigns across multiple channels and media focusing on retention, lead generation, new program adoption and loyalty. Clients included: UnitedHealthcare, Thrivent Financial, Thomson West, Piper Jaffray, Roche Diagnostics and Department 56. Strategically developed and implemented innovative, data-driven campaigns across multiple channels and media focusing on retention, lead generation, new program adoption and loyalty. Clients included: UnitedHealthcare, Thrivent Financial, Thomson West, Piper Jaffray, Roche Diagnostics and Department 56.
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Hanley Wood Marketing
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United States
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Marketing and Advertising
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1 - 100 Employee
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Senior Account Executive
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Sep 2000 - Mar 2004
Managed the development and implementation of approximately 30 B2B programs, projects and initiatives operating simultaneously, for eight different business units at FedEx. Areas of focus included: digital, print, direct mail and email marketing. Managed the development and implementation of approximately 30 B2B programs, projects and initiatives operating simultaneously, for eight different business units at FedEx. Areas of focus included: digital, print, direct mail and email marketing.
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Education
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University of Wisconsin-Madison
Bachelor of Arts (B.A.) Journalism, Advertising