Michelle Gurney, ABC
Principal Consultant at Shift Consulting Inc.- Claim this Profile
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Bio
Kelly Gibson
Michelle changed the way the Town of Banff viewed communications. Michelle worked with management and Council ensuring that a spokesperson was never caught off guard or unprepared. Having her media training sessions over the years, I have learned many techniques to take control of an interview. Michelle's work on projects like Banff refreshing, and Roam public transit transformed them from municipal infrastructure and services to world class attractions. I have the utmost of respect for Michelle's work and I highly recommend her.
LinkedIn User
Michelle helped develop a strategic communications plan which we are now implementing. The professionalism and strategic focus demonstrated was excellent. Thank you Michelle for your thorough work.
Kelly Gibson
Michelle changed the way the Town of Banff viewed communications. Michelle worked with management and Council ensuring that a spokesperson was never caught off guard or unprepared. Having her media training sessions over the years, I have learned many techniques to take control of an interview. Michelle's work on projects like Banff refreshing, and Roam public transit transformed them from municipal infrastructure and services to world class attractions. I have the utmost of respect for Michelle's work and I highly recommend her.
LinkedIn User
Michelle helped develop a strategic communications plan which we are now implementing. The professionalism and strategic focus demonstrated was excellent. Thank you Michelle for your thorough work.
Kelly Gibson
Michelle changed the way the Town of Banff viewed communications. Michelle worked with management and Council ensuring that a spokesperson was never caught off guard or unprepared. Having her media training sessions over the years, I have learned many techniques to take control of an interview. Michelle's work on projects like Banff refreshing, and Roam public transit transformed them from municipal infrastructure and services to world class attractions. I have the utmost of respect for Michelle's work and I highly recommend her.
LinkedIn User
Michelle helped develop a strategic communications plan which we are now implementing. The professionalism and strategic focus demonstrated was excellent. Thank you Michelle for your thorough work.
Kelly Gibson
Michelle changed the way the Town of Banff viewed communications. Michelle worked with management and Council ensuring that a spokesperson was never caught off guard or unprepared. Having her media training sessions over the years, I have learned many techniques to take control of an interview. Michelle's work on projects like Banff refreshing, and Roam public transit transformed them from municipal infrastructure and services to world class attractions. I have the utmost of respect for Michelle's work and I highly recommend her.
LinkedIn User
Michelle helped develop a strategic communications plan which we are now implementing. The professionalism and strategic focus demonstrated was excellent. Thank you Michelle for your thorough work.
Experience
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Shift Consulting Inc.
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Principal Consultant
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May 2010 - Present
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Principal Consultant/Owner
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May 2010 - Present
Shift is a small, full-service integrated marketing and communications company based in Banff, Alberta. Our business philosophy is pretty straightforward. We love best practices -- in fact, we are known for creating them. Everything we do is based on true insight and proven experience in implementation.We offer our clients a suite of services ranging from internal communications to public consultation and marketing. Here are a few examples of the types of projects we are engaged in for 2019:- Facilitation and training (change leadership, strategic planning, team and board building, conflict resolution, media relations, communications skills, customer service/client experience based on your own brand, writing, etc.)- Issues management and relationship building for private sector clients (including public consultation) - Communications strategy- Annual report writing and management- Corporate Social Responsibility report writing and management (aligned to GRI)- Employee trust and engagement studies/Resident satisfaction studies/Onboarding studies (including operational recommendations)- Federal government relations on proposed policy changes- Provincial government relations- Community relations strategy and program management (including Community Giving reports)- Integrated marketing and communications planning and execution- Marketing programs for small and mid-sized business- Website development and management- Social media for business
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Banff Centre
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Non-profit Organization Management
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Faculty Member
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Jan 2016 - Mar 2020
The work I love most is helping people see common things in new ways.Through my part-time role at Banff Centre, I have the privilege of co-creating leadership development programs alongside their program experts, and with other faculty members who are way smarter than me. As a facilitator, I am able to call upon my experiences as a professional communicator, to support people in experiencing knowledge in ways they may not have considered before. My focus right now is the delivery of team and board building programs. It is challenging and thrilling work.
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Alberta Innovates
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Canada
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Research
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200 - 300 Employee
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Marketing Communications Consultant
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Dec 2010 - Jun 2018
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Town of Banff
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Canada
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Civic and Social Organizations
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1 - 100 Employee
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Manager of Marketing and Communications
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Aug 2004 - Apr 2010
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DDB Canada
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Canada
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Advertising Services
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1 - 100 Employee
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Account Director
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Sep 2000 - May 2004
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Edmonton Public Schools
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Canada
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Primary and Secondary Education
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700 & Above Employee
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Team leader, Public Affairs
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1999 - 2000
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TELUS
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Canada
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Telecommunications
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700 & Above Employee
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Senior Advisor, Corporate Communications
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1995 - 1999
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Education
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Immunity to Change: Facilitator and coach
Immunity to Change facilitation and coaching certificate for individuals and teams, Organizational Leadership -
Bikablo Global Training
Facilitation -
Athabasca University
Bachelor of Professional Arts, Communications -
MacEwan University
Diploma, Advertising and Public Relations