Michelle Goodes

Strategy & Growth Consultant at Huckleberry
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ
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Credentials

  • Advanced Communication Skills for Leaders Certificate
    The University of Auckland
    Sep, 2022
    - Sep, 2024
  • Content Strategy for Professionals: Engaging Audiences for Your Organization
    Coursera
    Jan, 2014
    - Sep, 2024

Experience

  • Huckleberry
    • Canada
    • Real Estate
    • Strategy & Growth Consultant
      • 2023 - Present
  • Various SME's
    • Marketing Consultant & MBA Graduate
      • 2018 - May 2023

      SME Consultant: Business Planning, Growth Consultant, Digital Marketing Strategy. MBA: Internationalisation, Change Leadership, Organisational Resilience, Entrepreneurial Growth. SME Consultant: Business Planning, Growth Consultant, Digital Marketing Strategy. MBA: Internationalisation, Change Leadership, Organisational Resilience, Entrepreneurial Growth.

  • DB Breweries
    • Food and Beverage Services
    • 200 - 300 Employee
    • Marketing Manager
      • 2014 - 2017

      Led the development of commercial brand plans, product innovation, communication strategy and integrated campaign planning. Led the development of commercial brand plans, product innovation, communication strategy and integrated campaign planning.

  • The Arnott's Group
    • Australia
    • Manufacturing
    • 700 & Above Employee
    • Marketing Manager - Contract
      • 2012 - 2012

      Developed and executed a highly effective commercial relaunch strategy for the V8 juice brand in New Zealand in record time. Developed and executed a highly effective commercial relaunch strategy for the V8 juice brand in New Zealand in record time.

  • Kraft Foods
    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Senior Portfolio Manager
      • 2010 - 2011

      Developed and delivered a portfolio of brand strategies to deliver exceptional results during a period of significant business transformation. Developed and delivered a portfolio of brand strategies to deliver exceptional results during a period of significant business transformation.

  • Cadburys Schweppes PLC
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Brand Manager
      • 2007 - 2009

      Led the successful launch of Cadbury into the novel category of 'Bitesize'. Surpassed financial targets for Creme Egg brand. Exceeded NPD targets, creating a global launch and multiple commercialisation and communication industry awards. Led the successful launch of Cadbury into the novel category of 'Bitesize'. Surpassed financial targets for Creme Egg brand. Exceeded NPD targets, creating a global launch and multiple commercialisation and communication industry awards.

    • Brand Manager
      • 2005 - 2006
  • Danone
    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Innovation Manager
      • 2004 - 2004
  • Kimberly-Clark
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • 2002 - 2002

Education

  • The University of Auckland
    Master of Business Administration - MBA
    2021 - 2022
  • University of Auckland
    Bachelor of Commerce, Marketing
  • University of Auckland
    Bachelor of Science, Psychology

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