Experience

Identipak, Inc.

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • May 2015 - Present

  Responsible for managing marketing and advertising at Identipak. Takes steps to measure, enhance, and enrich the position and image of Identipak through various goals and objectives.Primary Responsibilities: Plan marketing and branding objectives.Expand product solutions and offerings.Prepare marketing strategies alongside other company executives and staff.Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.Oversee creation and delivery of advertisements and other marketing materials.Ensure brand messages are consistent.Engage consumers on social media.Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.Lead all areas of content generation and production across all media platforms.Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.