Experience

Washington State University - Edward R. Murrow College of Communication

• United States
• Higher Education
• 1 - 100 Employee

• Scholarly Assistant Professor

  • Aug 2022 - Present

  SCHOLARLY ACTIVITIES & CURRICULUM EMPHASIS: Social media engagement, digital media campaigns, integrated communications, strategic communications, public relations (strategies, techniques and campaigns) for online course and program delivery. COURSES: Creative Media Strategies and Techniques for PR (COMSTRAT 383) Digital Content Promotion (COMSTRAT 310) Professional Multimedia Content Creation (COM 561) Consumer Insights and Branding (COMSTRAT 476) SCHOLARLY ACTIVITIES & CURRICULUM EMPHASIS: Social media engagement, digital media campaigns, integrated communications, strategic communications, public relations (strategies, techniques and campaigns) for online course and program delivery. COURSES: Creative Media Strategies and Techniques for PR (COMSTRAT 383) Digital Content Promotion (COMSTRAT 310) Professional Multimedia Content Creation (COM 561) Consumer Insights and Branding (COMSTRAT 476)



Adjunct Teaching Appointments

• Teaching Experience

  • 2004 - Present

  Have served as a full-time tenured instructor and adjunct instructor at the following colleges and universities: 2019-2022 Washington State University/Pullman, WA (lecturer) 2010-2016 North Idaho College/Coeur d’Alene, ID (tenured instructor/division chair) - full time position 2008-2010 Whitworth University/Spokane, WA (adjunct instructor) 2007-2008 Eastern Washington University/Cheney, WA (adjunct instructor) 2005-2006 University of Phoenix/Spokane, WA (adjunct instructor) 2004-2006 Spokane Community College/Spokane, WA (adjunct instructor) Courses taught include the following: Digital Content Promotion Consumer Insights and Branding Writing for Mass Media and Journalism Public Relations and Campaigns Introduction to PR Theory Advanced PR Theory Introduction to Speech Communication (Public Speaking) Interpersonal Communication (online) Intercultural Communication (online) Business Communication (online) Technical Writing (classroom and online) College Study Skills (classroom and online) College Transition English Composition (English 099 and 101) Basic English Skills and Grammar Show less



Galey Communications, Inc.

• Owner | Consultant

  • Oct 2003 - Present

  Serve as project manager and writer/editor for various marketing and public relations projects (print and digital). Projects include speech writing for executive leadership teams, marketing plans, Web site migration (CMS), writing of content for prominent Web pages, and writing and editing of recruitment and promotional materials, including brochures, one sheets, and collateral. Key clients have included the following organizations: University of Idaho, Washington State University, Eastern Washington University, Inland Northwest Health Services (INHS), Ambassador Programs, Inc., and Mountain Gear Show less



Eastern Washington University

• United States
• Higher Education
• 700 & Above Employee

• Director of PLUS (Program Leading to University Success)

  • Sep 2016 - Aug 2022

  Eastern Washington University's Program Leading to University Success (PLUS) serves students with a full spectrum of academic support services. Our mission is to enhance the quality of university student scholarship and support the achievement of students' academic and career goals through peer-based collaborative study groups, tutoring, academic coaching, and student success programming. Provide vision and leadership for creating and sustaining programs directly supporting student success. Coordinate services and relationships with community members, organizations, and faculty members in Cheney and Spokane, Wash. Represent PLUS to campus-wide and external constituents. Serve on AVP Center of Academic Advising and Retention/Student Success leadership team, working in collaboration with faculty and staff across the university to provide academic support programs and services that enhance student success and increase retention efforts. Develop, propose, and administer budget for unit. Oversee and manage marketing efforts of unit including print materials, website, social media channels, and promotional items. Develop and facilitate student success programming for classroom presentations, student athlete workshops, Running Start orientations, tutor and facilitator trainings, and FYE labs. Plan, design, implement, and direct data collection and assessment of PLUS student success programs; report results and outcomes through annual executive summary. Show less



North Idaho College

• United States
• Higher Education
• 400 - 500 Employee

• Instructor/Division Chair/Testing Center Director

  • Jul 2010 - Aug 2016

  Served as division chair for the College Skills Division. Division includes College Skills Center, Peer Tutoring Center, Math Study Center, and Testing Center (July 2015-August 2016) Provided leadership for creating and sustaining programs directly related to student success, including peer tutoring, first-year (freshman) programming, and study skills and college transition courses/workshops at NIC and Outreach Centers. Managed scheduling of developmental education and college success courses, enrollment data management, budget management, personnel and student management, faculty evaluation, and day-to-day management and leadership of the division staff, which includes faculty, tutoring and testing coordinators, and student hourly employees. As a tenured instructor, taught and advised students in the College Skills Division at NIC, and served on various student success and retention committees. Courses taught included College Study Skills, College Transition, English, and Communications. Show less



Washington State University Spokane

• United States
• Higher Education
• 200 - 300 Employee

• Director of Communications

  • Aug 2006 - Oct 2008

  Responsible for the overall management of the communication and outreach efforts for the WSU College of Nursing in Spokane and Yakima, as well as interfacing actively with the communications staff at its other extended campus sites. Assisted the assistant dean of advancement officer in achieving established college fundraising goals through the annual fund, faculty/staff drive, grant proposals, endowments, planned giving and donor events, and working closely with advisory committee. Managed, researched, and wrote grant proposals for various college initiatives, which generated funding for the People’s Clinic, WSU Simulation Lab, and new photography equipment for professional staff. Managed creative team including graphic designers and Web coordinator. Provided direction and oversaw development of materials and products for fundraising and recruitment efforts (print and electronic). Projects included magazines, brochures, Web content and design, collateral, annual reports, one sheets, research projects, and news releases. Several projects were part of faculty and college grants received from federal and state agencies including USDA, Robert Wood Johnson Foundation, HRSA, and the Dept. of Health. Generated thousands of dollars in earned media through health and nursing magazines and television coverage. Managed internal marketing and PR efforts to faculty and staff using various mediums. Served as lead writer/editor for recruitment, alumni relations, and advancement; served as editor of Focus on Nursing – a biannual magazine for alumni, donors, and friends. Managed university communications in crisis situations. Fielded research and responded to requests for information from news media, university personnel, and the general public. Coached and mentored college community to interact effectively with the media; served as spokesperson for the College of Nursing and backup spokesperson for WSU Spokane. Served as speechwriter for dean and chancellor. Show less

• Assistant Director/University Relations

  • 1999 - 2003

  Served as project manager and facilitated client relations for EWU constituents, including Development Office, Admissions Office, Alumni Relations, Events, the Office of the President, and various academic departments on campus. Conducted research and assessment for key university publications through focus groups and surveys. Served as lead writer/editor for university development and recruitment materials. Wrote/distributed press releases, and researched and pitched stories to media. Served as creator and editor of Good Morning Eastern – a daily Web-based and award-winning e-newsletter sent to all faculty and staff. Coordinated internal marketing and public relations efforts to faculty and staff using various mediums. Created and implemented an online experts’ directory – a tool for news media to access when they are seeking an expert to provide commentary and clarity on a news event or news feature. Show less



Barnes & Noble, Inc.

• United States
• Retail
• 700 & Above Employee

• Community Relations Manager

  • 1998 - 1999

  Managed all outreach and public relations activities in the Spokane area. Oversaw community outreach programs, including donations, sponsorships, and literacy awareness campaigns. Scheduled, coordinated, and managed all company events, including grand openings, panel discussions, music performances, and author readings. Worked with local media; wrote/distributed news releases for local events and promotions; served as local media contact for both stores; and facilitated press conferences and media events. Worked directly with corporate in-house art department to produce marketing materials for all company events and promotions. Served as editor of monthly customer newsletter. Show less



Zak Designs, Inc.

• Marketing and Public Relations Specialist

  • 1997 - 1998

  Served as project manager and worked directly with national and international sales teams and in-house art department to produce trade and consumer advertising, monthly sales newsletters, and sales collateral materials. Wrote and edited content for various print publications, advertisements, news releases, catalogs, and monthly and quarterly newsletters. Worked directly with licensors (e.g., Disney, Warner Bros.) to ensure corporate identity standards were met and followed. Managed, facilitated, and traveled to over six trade shows per year including the International Housewares Show in Chicago. Generated thousands of dollars in earned media through housewares trade magazines. Show less



Spokane Symphony

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing and Public Relations

  • Aug 1994 - Aug 1997

  Oversaw and managed all marketing and public relations efforts, outreach, and special events for the Symphony. Managed staff of four in marketing department and ticket office. Maintained six-figure marketing budget. Assisted annual fund manager and development director in fundraising efforts and grant writing. Served as main liaison with Symphony volunteer organization (Spokane Symphony Associates), an all-volunteer support organization for the Spokane Symphony. Service projects included Christmas Tree Elegance, Concerts in the Parks, and Post-Concert Receptions. Served as project manager and worked directly with advertising agency to produce award-winning radio, television, outdoor, print and direct mail campaigns. Received Gold Addy Award and Best of Show recognition from the Spokane Advertising Federation for coordination of 1996 television ad campaign. Represented Spokane Symphony at community events including Rotary Club, Chamber of Commerce, Spokane Club, Greater Spokane Incorporated, and other professional organizations. Worked with local media; wrote/distributed press releases; served as media contact; and facilitated press conferences and media events. Generated thousands of dollars in earned media through print, radio, and television coverage. Show less



Wendt Advertising

• United States

• Traffic Coordinator

  • 1992 - 1994

  Served as project manager for all client-related projects at agency, which included scheduling departmental deadlines through completed projects for all members. Assisted agency media buyer by placing insertion order for various trade publications and media. Assisted production manager with account estimating, bidding, vendor ordering, and follow-up with clients. Served as project manager for all client-related projects at agency, which included scheduling departmental deadlines through completed projects for all members. Assisted agency media buyer by placing insertion order for various trade publications and media. Assisted production manager with account estimating, bidding, vendor ordering, and follow-up with clients.