Experience

Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Media Director

  • Oct 2016 - Present

  Integrated media director leading overall strategy, media allocation, account and client management. 6+ years in CPG planning and execution for Blue Diamond Growers (Snack Nuts, Nut Thins and Culinary) and Cumberland Packing (In The Raw Brands) Team research liaison with extensive knowledge in various platforms - including but not MRI/Simmons, Competitive (Kantar, Pathmatics, iSpot) and Nielsen Media Impact Previously member of Strategy arm of agency's planning team delivering agency-wide presentations on planning best practices Show less



Assembly Global

• United States
• Advertising Services
• 700 & Above Employee

• VP, Integrated Communications Director

  • Nov 2013 - Aug 2016

  - Led development and implementation of strategic, multi-touchpoint consumer and trade marketing plans for AMC TV network that produced the top 3 new cable premieres of 2015 (Better Call Saul, Fear The Walking Dead and Into the Badlands) - Oversaw and trained fully-integrated team of 7 in development of plans to drive awareness and tune-in for 10+ TV shows with estimated annual budget of $60 million. Media plans included national and local television, digital (display, mobile, video, social and programmatic), out-of-home, radio and print. - Championed client inclusion in national TV upfront marketplace that resulted in more than $2 million in savings. Worked to extend that to digital partnerships with focus on innovative beta opportunities. - Developed plans and presented in various new business pitch presentations - Part of a twenty-person senior-level team that activated an agency-wide propriety strategic process and technology (5As) - Produced and executed the agency’s assistant training programming Show less



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Strategy/Media Director

  • Jan 2012 - Nov 2013

  July - November 2013Group Strategy Director on Estee Lauder Companies (operated under OMD umbrella) - Strategy lead for Estee Lauder niche brands (ADF, MAC, Smashbox, Tom Ford, La Mer) and corporate projects,including but not limited to competitive.September 2012 - July 2013Integrated Strategy Director on Hyatt Hotels and Enterprise Rental Cars (Enterprise, National and Alamo). - Developed and maintained plans focused on National TV (Broadcast & Cable), Print, Digital & OOHJanuary-September 2012Strategy Director overseeing and a team 7+ on Discovery Channel, TLC, OWN, Animal Planet and Investigation Discovery. - Media included National TV, display, search, social and print plan elements. Show less

• Associate Strategy Director

  • Feb 2010 - Jan 2012

  Developed strategy and key tactics to drive tune-in for Discovery Communications' showsManaged both online and traditional media teams.Accounts: Discovery Channel, TLC, Animal Planet, Investigation Discovery, Planet Green, Discovery Health (now OWN) and Science Channel.

• Media Supervisor

  • Oct 2008 - Feb 2010

  Offline Media Supervisor on TLC & Animal Planet



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Mar 2007 - Oct 2008

  Media Supervisor on MTV Networks

• Account Executive

  • Sep 2005 - Feb 2007

  Media Planner for MTV, VH1 and Nickelodeon

• Assistant AE

  • Feb 2004 - Sep 2005

  2/2005-9/2005: Media planning assistant on MTV, VH1 and Nickelodeon.2/2004-2/2005: Print services assistant on Pfizer



The Hamilton Group

• Intern

  • Jun 2002 - Aug 2002

  PR Intern Assisted Asst. AE in all functions. Developed campaign for Guiding Eyes for the Blind PR Intern Assisted Asst. AE in all functions. Developed campaign for Guiding Eyes for the Blind