Michelle Fedor
US Brand Ambassador at The Bruichladdich Distillery Company Ltd.- Claim this Profile
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English -
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Polish -
Topline Score
Bio
Credentials
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Bruichladdich Specialist
Bruichladdich Distillery
Experience
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US Brand Ambassador
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Jul 2015 - Present
Support public relations efforts and liaise with media Plan, organize and conduct masterclass educational courses Translate sophisticated brand philosophies for a wide range of audiences in order to cultivate brand recognition and knowledge Generate leads, develop and maintain relationships with special interest clubs and organizations to encourage brand loyalty Optimize path to sales conversion Successfully manage a budget to accomplish annual goals Support public relations efforts and liaise with media Plan, organize and conduct masterclass educational courses Translate sophisticated brand philosophies for a wide range of audiences in order to cultivate brand recognition and knowledge Generate leads, develop and maintain relationships with special interest clubs and organizations to encourage brand loyalty Optimize path to sales conversion Successfully manage a budget to accomplish annual goals
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Rémy Cointreau
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France
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Beverage Manufacturing
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700 & Above Employee
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Lifestyle Key Accounts Manager
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Mar 2012 - Jul 2015
Directed portfolio distribution to improve brand visibility and increase sales Managed an annual budget to activate the portfolio in marquee accounts across key markets Developed relationships with on-premise account owners, managers and facilitators in order to raise the portfolio’s profile within the community and generate increased incremental sales volume Supported marketing strategy, brand standards and brand programs Executed wholesaler, facilitator, and consumer education and outreach programs Assisted in the hiring and education process for special activation projects with outside marketing partners Managed and assisted locally executed regional distributor initiatives and programs Show less
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ZU Vodka
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Food and Beverage Services
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1 - 100 Employee
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Brand Ambassador
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Aug 2010 - Mar 2012
Represented the brand at trade events to build awareness and excitement for product Assisted in the development of educational tools; served as key trainer for national and local events Developed and led train-the-trainer programs for field marketing and on-premise teams Secured product placements and drink menu features in targeted key accounts Collaborated with client partners to develop customized programs to drive consumer trial and increase sales volume Used networking ability to target influencers and increase brand loyalty and consumption Show less
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Republic National Distributing Company
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United States
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Beverage Manufacturing
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700 & Above Employee
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Special Events Marketing & Public Relations Coordinator
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Jun 2000 - Aug 2004
Coordinated and implemented marketing projects, specifically: event management and brand awareness for the Central Florida on-premise division of this leading beverage distributor Maximized impact of supplier market visits by organizing a more efficient market sales process by matching 78 sales representatives and 35 territories within 3 major Florida areas with a wide array of brands consisting of wine, spirits, beer and non-alcoholic beverages Arranged and managed monthly general sales meetings Integrated special events with sales opportunities and prepared status reports on marketing efforts On-premise team liaison for supplier and distributor communications including product launches and special guest visits Networked with key buyers in the market, trade organizations as well as event promoters throughout Central Florida Organized and lead the initiation of the “VIP Concierge Program” Show less
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Education
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2004 - 2006
University of Florida - Warrington College of Business
Bachelor of Business Administration (BBA), Business Management -
1995 - 2004
St. Petersburg College
Associate of Arts (AA), General Studies
Community
