Director of Events and Investor Relations

• Apr 2019 - Present

Special Events Manager

• Jul 2017 - Apr 2019

• Manage event budgets and identify areas for growth in event revenue for the overall organization and Women United, an infinity group• Manage fundraising, donor cultivation and educational events for United Way of Southeast Louisiana, including meeting with internal client groups to plan and organize assigned events, logistics and execution• Identify additional opportunities for donor cultivation and revenue generation• Maintain healthy year-round community relations with corporate partners, while identifying and soliciting new accounts. • Provide effective presentations to individual and employee groups about the benefits and added value of United Way• Nurture, manage and oversee most elements of Women United of Southeast Louisiana, while identifying strategic plans to grow membership and increase engagement• Plan and execute all events supporting the mission of Women United, while assisting the Women United funding process in partnership with the Untied Way Community Impact staff Show less

Senior Marketing and Operations Manager

• Aug 2014 - Dec 2016

Tales of the Cocktail is the world’s premier cocktail festival, curating a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail ® is the industry’s annual meeting place for the exchange of new ideas, products and techniques.I oversee all aspects of operations, marketing, budgeting and branding for a $2M premiere festival and three widely attended domestic and international events.Marketing & Communications: Launch campaign for July Tales of the Cocktail keynote speaker by identifying target audiences, implementing ticketing structures, writing copy, engaging digital platforms, resulting in a sold-out event. Conduct market research with local colleges by restructuring surveys to determine the festivals accurate economic impact on the city and establishing a net promoter score. Write copy and work with graphic design team to curate consistent brand strategies across all platforms. Compile and edit marketing materials for programs such as the Tales of the Cocktail on Tour in Vancouver, Canada, Buenos Aires, Argentina and New Orleans Write and finalize 50+ national or international press releases, in line with communications strategyOperations: Improve ticketing systems for 4 large-scale events grossing $60k in ticketing by researching different systems and additional options and increasing revenue by 700k. Implement new policies and process improvements by proposing and finalizing updated company’s employee manual and contracted workers’ code of conduct. Research and implement beta testing RFID technology to collect additional 2015 attendee data Develop all phases of the internal internship program from hiring, sourcing, and training, for 10-12 interns Show less

Senior Marketing and Event Manager

• May 2009 - Aug 2014

I managed all facets for advertising, branding, collateral materials, copy, design, signage present at the company’s 3 annual fundraisers: Tales of the Cocktail on Tour Vancouver, Canada and Buenos Argentina, Tales of the Cocktail New Orleans and Tales of the Toddy Coordinate the Spirited Awards, an awards dinner gala for 1,000 industry influencers, growing the event 3x, organizing sponsorship, managing 100+ judges from around the world, and the nomination and judging process. Budgeted, researched, developed, built and maintained four ticketing systems for the fundraiser in New Orleans, Tales of the Cocktail that is used for each year’s festival Managed overall program and research and development for the Seal of the Sazerac Program Show less

Event Coordinator

• Mar 2008 - May 2009

 Managed current ticketing site and registration area for the annual festival, Tales of the Cocktail, ensuring project schedules and processes were running smoothly Wrote and edited 30+ national press releases for Tales of the Cocktail Collaborated with internal and external team to assist in developing and maintaining the company database

Intern

• 2006 - 2008

I assisted the Marketing and Promotions Manager in executing weekly movie screenings and bi-monthly concert promotions. Oversaw tasks such as digital marketing, event photography, and market research. I assisted the Marketing and Promotions Manager in executing weekly movie screenings and bi-monthly concert promotions. Oversaw tasks such as digital marketing, event photography, and market research.