Experience

Star 360 Philippines, Inc.

• Philippines
• Arts & Crafts
• 1 - 100 Employee

• • Jul 2021 - Present

  Manage the team of 5 inventory planners and 6 concession controllers to ensure that stocks are sufficient for all depots and stores.Tasks include:• Propose the annual purchase budget for goods to sell• Directs the process which includes the planning of procurement, production, inventory control, logistics and distribution while avoiding costly delays and lost sales opportunities.• Cost reduction and process improvement

• • Aug 2019 - Present

  Oversee the overall marketing activities of the following international brands: Parker, Sharpie, Paper Mate, Liquid Paper, Expo, Prismacolor, Mongol, and local brands: Limelight, Starnotes, Seven Notes, Titus, Stick-ee, Starfile, Evo, Undo, LK Art and Gateway.Highlights include:• Manage the team of 20 people (8 people in brand management, 1 person in trade marketing, 4 artists, 5 events personnel and 2 administrative staff) • Approve the budget per group and prepare the overall ads and promotions budget of the company• Organize the biggest event of the company for wholesalers where top wholesalers will be given recognition and special deals and offers will be given to accounts• Meet and negotiate purchase commitments and marketing support for international brands• Online store managementa. Liaising with online marketplace platforms such as Lazada and Shopeeb. Ensure that operations are well-taken care of (timely deliveries, quality products, good customer service)c. Tie-up campaigns, collaborations and promotions d. Pioneered the automation of processes involved to minimize manual encoding and human errors Show less



Solid Commercial Vehicle & Equipment Corp.

• Marketing Manager

  • Oct 2017 - Jul 2019

  Managed the marketing department with seven different brands with varying budgets. Worked end to end from strategic planning, budgeting, communications and execution and evaluation. Highlights include: • Launched brand websites and managed social media platforms • Managed the ATL (billboard and newspaper) and BTL (PR, digital marketing, events) marketing efforts • Coordinated with principals and dealers • Created and produced various marketing collaterals such as brochures, company profiles, corporate giveaways • Significantly improved brand presence in local trade shows such as WORLDBEX, Philconstruct, PhilBus and Truck Expo and Roads and Traffic Expo Show less



FOCUS GLOBAL INC.

• Philippines
• Advertising Services
• 200 - 300 Employee

• Assistant Brand Manager

  • Aug 2016 - Oct 2017

  Worked with the brand Oster, for smooth daily operations and worked with the aftermath of a serious quality fiasco which was a result of switching of production facilities from Mexico to China. Highlights include: • Conceptualized the marketing plans and executed the strategies • Managed the marketing mix (price, product, place and promo) of the brand • Monitored the inventory level based on sales reports and feedback, planned for reorders • Commissioned a market research agency to conduct an FGD on existing products and new products to be released. • Created and managed events for the brand such as Oster Kitchen Conversations, and partnerships with other brands such as KitchenAid and Coleman • Introduced the brand to other e-commerce platforms such as Takatack and Shopee • Managed the A&P budget • Digital marketing management which include social media, online ads and newsletters • Conducted product training and meetings with store owners and sales people Show less



Diwang Adhika Enterprises

• Brand Manager

  • Jul 2015 - Apr 2017

  Worked with the start-up brand Vedette and planned the distribution and the overall marketing strategy for the brand. Highlights include: • Opened the distribution with Zalora, Shopee, PCX and other small stores • Launched the website and social media • Managed influencer marketing • Partnered with Belle de Jour Power Planner • Content creation, bundle pricing, promotions • Product analysis and evaluation • Market research Worked with the start-up brand Vedette and planned the distribution and the overall marketing strategy for the brand. Highlights include: • Opened the distribution with Zalora, Shopee, PCX and other small stores • Launched the website and social media • Managed influencer marketing • Partnered with Belle de Jour Power Planner • Content creation, bundle pricing, promotions • Product analysis and evaluation • Market research



Philippine Wacoal Corp.

• Retail
• 1 - 100 Employee

• • Apr 2013 - Jul 2014

  Person-in-charge for the marketing of the brand, reported directly to the President. Highlights include:• Spearheaded and led a cross-functional team for the 25th anniversary event of Philippine Wacoal• Initiated and launched the Wacoal Loves Every Body campaign• Organized influencer marketing such as online features and events like the Wacoal Perfect Fit• Managed the marketing budget • Worked closely and gave directions to the ad agency for campaigns and production of collaterals for in-store display, catalogs, photoshoots• Represented the brand in interviews, talks and other activities• Managed the brand’s sponsorships• Part of the working team, with a market research agency, to generate insights and feedback from customers• Led partnerships with other brands such as Goody, Belle de Jour, Pevonia, etc Show less

• • Jan 2012 - Mar 2013

  Pioneered the re-creation of the marketing department and worked on the following:• Content creation for digital marketing• Helped launch the Beautiful Body At Any Age campaign• Worked closely with the ad agency for campaigns and production of collaterals for in-store display, catalogs, photoshoots• Assisted in fashion shows featuring the brand• Completed the Certified Digital Marketing Program from IMMAP• Liaised with store consignor offices of SM, Rustan’s, Landmark, Metro and other stores for execution of promotions and activations• Launched the brand’s first own online store• E-commerce management• Made the brand a part of the big online selling platforms – Zalora and Lazada Show less

• • Nov 2010 - Dec 2011

  Transferred to the Store Operations division to train and manage beauty advisers. Tasks include:• Produced the local Omotenashi book (Excellent Customer Service manual)• Conducted on-board training for new Beauty Advisers about product knowledge and proper selling techniques, emphasizing on excellent customer service• Managed the Beauty Advisers’ store assignments and schedules, conducted counselling and team building whenever necessary• Compiled sales data and made initial sales reports• Social media management Show less

• • Jul 2010 - Nov 2010

  Assigned in the direct selling branch of the head office with the following tasks:• Assist the dealers with their orders, sales summaries, requests, complaints• Orient new dealers about the direct selling business• Keep the small warehouse tidy and organized• Maintain good display in the showroom• Create promotions and the needed artworks that are needed



Hizon's Catering

• Philippines
• Food & Beverages

• Event Planer

  • Nov 2009 - Feb 2010

  Did event detailing with the client which covered the food, décor, amenities and upselling all other things related with the event, handled client requests and complaints, ensured that assigned events run smoothly, did troubleshooting on the day of the event Did event detailing with the client which covered the food, décor, amenities and upselling all other things related with the event, handled client requests and complaints, ensured that assigned events run smoothly, did troubleshooting on the day of the event