Michelle DePalma
Director of Customer Experience | Pet360.com at Pet360- Claim this Profile
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Topline Score
Bio
Mark Schulz MBA
Michelle demonstrates the unique ability to create a realistic yet ambitious vision, incorporate technology and manage everyday challenges simultaneously. Michelle is a tireless worker that can excel as a team player or in an entrepreneurial role. Michelle's passion for her profession resonates in her results.
Mark Schulz MBA
Michelle demonstrates the unique ability to create a realistic yet ambitious vision, incorporate technology and manage everyday challenges simultaneously. Michelle is a tireless worker that can excel as a team player or in an entrepreneurial role. Michelle's passion for her profession resonates in her results.
Mark Schulz MBA
Michelle demonstrates the unique ability to create a realistic yet ambitious vision, incorporate technology and manage everyday challenges simultaneously. Michelle is a tireless worker that can excel as a team player or in an entrepreneurial role. Michelle's passion for her profession resonates in her results.
Mark Schulz MBA
Michelle demonstrates the unique ability to create a realistic yet ambitious vision, incorporate technology and manage everyday challenges simultaneously. Michelle is a tireless worker that can excel as a team player or in an entrepreneurial role. Michelle's passion for her profession resonates in her results.
Experience
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Pet360
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Customer Experience | Pet360.com
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May 2008 - Present
Digital Customer Experience team is responsible for creating and optimizing the online personal customer experience by leveraging analytics and tools to present digital content, product merchandising, community engagement and promotional activity for Petfooddirect.com and Pet360.com. Accountable for strategically leading collaboration and alignment of all channel initiatives, developing and managing site experience roadmap, testing and analyzing online marketing campaigns, site presentation, creative assets, user experience flows, marketing, merchandising, editorial to optimize site engagement and conversion metrics. -Develop, execute, analyze and optimize personalized engagement strategies and customer experience. -Deliver dynamic and custom content to users based on user-actions and demographic and database segmentation. -Develop plans and to target users by delivering the best content and product to drive increased search relevancy, page views, AOV, increased conversion and customer retention. -Lead the conceptualization of new A/B and multivariate tests to optimize web KPIs.. Show less
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Pets Plus USA
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Retail
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1 - 100 Employee
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Partner
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Mar 1999 - Mar 2008
Managing Partner, Marketing Manager ,GM, Vendor Relations, Purchasing , Advertising, Merchandising and Promotional Planning. Managing Partner, Marketing Manager ,GM, Vendor Relations, Purchasing , Advertising, Merchandising and Promotional Planning.
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Colgate-Palmolive
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United States
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Manufacturing
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700 & Above Employee
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Regional Key Account Manager
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Jan 1993 - Mar 1999
Manage Key Accounts and Business Development for Veterinarian Clinics and Specialty Retail . Manage Key Accounts and Business Development for Veterinarian Clinics and Specialty Retail .
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Paws
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Greater Philadelphia Area
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Marketing Manager
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Jan 1991 - Feb 1993
Managed vendor relationships and executed promotional programs for a 12 store retail chain. Managed vendor relationships and executed promotional programs for a 12 store retail chain.
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Community
