Experience

Sedona Chamber of Commerce & Tourism Bureau

• Non-profit Organizations
• 1 - 100 Employee

• President/CEO

  • Jun 2022 - Present

• Interim President/CEO

  • Mar 2022 - May 2022

• Director of Marketing

  • Feb 2009 - Mar 2022

  Worked at the SCC&TB as Director of Marketing from February 2009 - September 2013. Returned to this position in December 2014 after a professional opportunity took me to Northern Arizona University.Sedona, Arizona, with its small population of only 10,000 residents, welcomes approximately three million visitors each year, requiring both tourism marketing and visitor management initiatives that are under my lead:- Strategic development, execution and management of all campaigns including digital (search engine marketing, content marketing, e-newsletter development, SEO) and traditional advertising- Strength in content development, planning, project management and branding- Management of tourism product development programs to mitigate the sometimes negative impacts of tourism- Regular collaboration with internal PR and sales departments for synergistic promotion- Partnerships with state, regional and community leaders Show less

• Interim President/CEO

  • Oct 2020 - Feb 2021



Northern Arizona University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Manager

  • Sep 2013 - Dec 2014

  Marketing Manager within the University Marketing department where I developed and implemented the marketing efforts for the institution's largest client - Undergraduate Admissions & Orientation. Responsibilities included: - Marketing plan development and determining new areas of opportunity for student recruitment - Consulting with clients to determine objectives - Developing strategic foundation to launch and guide projects - Managing and leading direction of numerous ongoing initiatives among client and internal team members (designers, content developers, technical team, and web publishers) - Ensuring consistency with overarching university brand Show less



SK+G

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Sep 2005 - Jul 2007

  Developed advertising and branding strategy for Wolfgang Puck, Planet Hollywood Resort & Casino, and Ethel's Chocolate Lounge (concept by Mars). Responsibilities included: - Writing strategically-sound creative briefs that became the starting point for all campaigns - Directing Account Management teams on successful execution of projects and campaigns - Leading creative and production development of all collateral, print, radio, TV and outdoor - Trouble-shooting for clients, and top-level client relationship development Show less



Q Advertising

• Las Vegas, Nevada

• Director of Account Management

  • Jan 2005 - Sep 2005

  Provided supervision over all agency accounts, with direct management on others. Responsibilities included: - Developing plans, concepts, and creative - Building client and vendor relationships - Handling production management, media planning and buying Working in a small agency provided the opportunity to thrive in variety of capacities, which led to being involved and responsible for every facet of the agency business and its growth. Provided supervision over all agency accounts, with direct management on others. Responsibilities included: - Developing plans, concepts, and creative - Building client and vendor relationships - Handling production management, media planning and buying Working in a small agency provided the opportunity to thrive in variety of capacities, which led to being involved and responsible for every facet of the agency business and its growth.



Sweet Boutique Coffee Cakes of Las Vegas

• Las Vegas, Nevada

• Entrepreneur/Co-Owner & CMO

  • May 2003 - Jan 2005

  Launched local business specializing in gourmet coffee cakes, with sales focus on corporate gift giving. Successes included: - Research, and development of marketing and business plans - Unique and professional development of creative - brand identity, website, print ads, and mailers - Presentations and sales to target audience Garnered attention and orders from local resorts and casinos, such as the Palms Casino Resort and Bally's Casino Resort. Launched local business specializing in gourmet coffee cakes, with sales focus on corporate gift giving. Successes included: - Research, and development of marketing and business plans - Unique and professional development of creative - brand identity, website, print ads, and mailers - Presentations and sales to target audience Garnered attention and orders from local resorts and casinos, such as the Palms Casino Resort and Bally's Casino Resort.



Hall Communications

• Las Vegas, Nevada

• Senior Account Executive

  • Oct 2001 - May 2003

  Led various clients, including Las Vegas Hilton and CineVegas, in advertising and public relations plans, strategy and execution. Role involved: - Development and presentation of annual marketing plans, creative briefs and campaigns - Project management, including scheduling and budgeting - Working witih Creative and Strategic Planning teams as lead account contact Developed the intial brand for CineVegas, a premiere international film festival. Additionally participated in the creation and implementation of an award-winning national brand campaign for Las Vegas Hilton. Show less



Publicis Dialog/Fusion DM, San Francisco

• San Francisco, California

• Senior Account Executive

  • Mar 2000 - Oct 2001

  Provided business-to-business online and offline direct marketing solutions. Campaigns generated qualified leads for technology clients such as Hewlett-Packard: - Established and strengthened positive relationships for once-troubled account - Daily proactive communication with clients and agency staff - Led campaign planning, creative execution of print and web design, online and offline media placement and post-campaign analysis Responsible for salvaging fledgling account through effective relationship building and thorough campaign management. Client became one of the agency's highest revenue-producing accounts. Show less



Bally's & Paris Las Vegas

• Las Vegas, Nevada

• Direct Marketing Manager

  • Mar 1999 - Mar 2000

  In charge of creative development of all direct marketing and special event invitations for both sister hotel properties: - Worked with internal hotel/casino departments to determine marketing messages - Communicated company's needs to choice of design firms and advertising agencies - Estimated and presented project costs and creative concepts for internal departmental approvals - Produced and mailed pieces on-time and within budget Direct marketing efforts under my direction received published accolades and resulted in higher response rates than prior years. As part of the grand opening team, contributed to the marketing efforts behind the Paris Las Vegas Grand Opening, September 1999. Show less



various advertising agencies

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Sep 1995 - Mar 1999

  Upon graduation from UNLV, employed as Account Executive at Shonkwiler Marcoux Advertising and DSLV Lawlor Advertising. Upon graduation from UNLV, employed as Account Executive at Shonkwiler Marcoux Advertising and DSLV Lawlor Advertising.