Michelle Carolan
Senior Events and Appeals Officer at Peter McVerry Trust- Claim this Profile
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Bio
Experience
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Peter McVerry Trust
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Ireland
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Non-profit Organizations
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200 - 300 Employee
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Senior Events and Appeals Officer
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Sep 2013 - Present
Develop and drivie new fundraising events: Managing large scale events and projects Budget and resources management Strategies for fundraising/marketing/sales success Communicating effectively to wide ranging audiences
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Young Lives vs Cancer
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United Kingdom
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Non-profit Organizations
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200 - 300 Employee
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Fundraising Manager
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Sep 2011 - Aug 2013
•Creating innovative approaches that build income through the growth and development of local corporate charity partnerships; •Delivering our local objectives; working with local organisations, schools, individual supporters and the public; •Maximising income and awareness working effectively with the local media; •Recruiting local participants to take part in our wide range of National Events.
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Marketing and Development Executive
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Jan 2009 - Aug 2011
Liaising and building relationships with external stakeholders. Contributing to the strategic planning of an annual and long term marketing plan to drive forward company objectives. Ensuring ROI and tight control over marketing budgets relating to the business marketing activities and identifying advertising opportunities. Networking with Major donors and generate initiatives to increase major donors. Write propositions and follow up with major donors. Evaluating sales… Show more Liaising and building relationships with external stakeholders. Contributing to the strategic planning of an annual and long term marketing plan to drive forward company objectives. Ensuring ROI and tight control over marketing budgets relating to the business marketing activities and identifying advertising opportunities. Networking with Major donors and generate initiatives to increase major donors. Write propositions and follow up with major donors. Evaluating sales campaigns, planning corporate evenings with potential consumers. Monitoring competitor activities. E-Commerce activity to include, mail outs, writing promotional content for web and managing SEO platform. Maintain social media platform and developing new methods for use. Maintaining corporate image of company through portrayal brand values. Organizing events on behalf of organization: season launches, corporate evenings, gala dinners, proms and fundraising events. Co-ordinate sponsors events in line with their requirements. Gaining sponsorship for events and selling the Ulster Orchestra as a brand for sponsorship. Implementing approved marketing campaigns for individual concerts and events within set budgets and in co-operation with the Press and Marketing Officers. Writing PR and following up with publication for events. Design marketing material and graphics for fundraising events and concerts, writing content for programs. Identify new sponsors, meeting with sponsors and promoting corporate involvement Communicate with target audience at events to encourage donations through the organisations of stakeholder events. Show less
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Education
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University of Ulster
2:1 Bsc Hons, Marketing -
St Josephs Grammar Convent Donaghmore