Experience

Sales Schema

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2018 - Present

  Sales Schema is a New York-based consultancy helping agencies and other marketing service companies increase dealflow and win ideal clients. Visit www.SalesSchema.com. Sales Schema's services include: -Targeted email campaigns -LinkedIn lead generation -Appointment setting -Market research -Nurturing and handoffs -Sales and account management training Sales Schema is a New York-based consultancy helping agencies and other marketing service companies increase dealflow and win ideal clients. Visit www.SalesSchema.com. Sales Schema's services include: -Targeted email campaigns -LinkedIn lead generation -Appointment setting -Market research -Nurturing and handoffs -Sales and account management training



LIFETIME FITNESS

• Wellness and Fitness Services
• 1 - 100 Employee

• Indoor Cycling Instructor

  • Mar 2018 - Present

  • Lead and teach an empowering indoor cycling class through motivation, positivity and effective team building • Instruct Life Time members on appropriate bike set up • Inform members on appropriate cycling knowledge • Answer questions regarding class workouts, movements and routines • Provide exceptional customer service both in and outside of Life Time Fitness • Lead and teach an empowering indoor cycling class through motivation, positivity and effective team building • Instruct Life Time members on appropriate bike set up • Inform members on appropriate cycling knowledge • Answer questions regarding class workouts, movements and routines • Provide exceptional customer service both in and outside of Life Time Fitness



Tasora Books

• Director of Marketing and Sales

  • Mar 2017 - Aug 2018

  • Led marketing communications strategy, campaign planning, execution, monitoring, and analysis of the brand and its products • Led sales generation for all services and products • Served as the primary contact point for all clients and trade partners • Managed publicity and social media marketing strategy and execution in coordination with outside publicist and digital marketing firm • Guided the effective use of a range of marketing tactics/tools including email, web, social media, SEO and Google Analytics



Mill City Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Account Executive

  • Mar 2008 - Feb 2017

  • Connected with clients via consultative sales to determine their optimal publishing path• Defined and executed marketing and sales strategies that resulted in 6-year growth rate of 212%• Helped create and implement new market entry strategies that resulted in 25% increase in new sales leads• Employed customer retention strategies that resulted in returning customer revenue increase of 203% • Hired, trained, and developed sales department staff • Helped create the content for two different websites, and had the number 1 read blog post in 2015 for our primary website• Worked closely with various departments to design the schema for our services from price-point to protocol to help ensure that they met the ever-changing needs of our primary customer base• Collaborated with marketing staff in the execution and development of a comprehensive marketing strategy for our services and process to help attract highly qualified sales prospects and leads • Participated in the evolution of the brand through strategic marketing, sales, and product innovation. I also helped develop structure to support the company through stages of continuous growth.

• Author Coordinator

  • Mar 2008 - Sep 2009

  • Served as the main point-of-contact for over 400 new and returning clients throughout all phases of the publishing process (e.g. design, editing, printing, distribution, marketing, and more)• Helped design the first version of our patented PubSmart technology and online publishing platform• Managed company-wide message center, requiring working knowledge of 800-step workplan• Facilitated contact between clients and departments, with a focus on conflict resolution• Coordinated key players and worked closely with IT to develop new administrative processes to improve client experience and company efficiency



JobDig

• United States
• Publishing
• 1 - 100 Employee

• Advertising Sales

  • Sep 2005 - Jun 2006

  • Sold recruitment advertising, including print, web, radio, and television. • Attended job fairs and conventions to promote and market company products and brand. • Created and implement strategic advertising campaigns and strategies while managing client budgets, evolving markets, and new products in order to increase exposure and deliver highest possible return on investment. • Managed accounts and client relationships through phone, email, and face-to-face interaction while maintaining telephone call quotas and detailed database of clients • Resolved technical and billing issues with clients while coordinating with Accounts Receivable • Collaborated with Marketing, Graphic Design, and IT Departments to provide quality products



Cities97

• United States
• Broadcast Media Production and Distribution

• Promotions Intern

  • May 2000 - Sep 2000

  Assisted with all details of promotions for Basilica Block Party, Heart and Soul Charity Concert, Grand Old Days, and Hennepin Block Party as well as for numerous smaller events featuring music artists Assisted with all details of promotions for Basilica Block Party, Heart and Soul Charity Concert, Grand Old Days, and Hennepin Block Party as well as for numerous smaller events featuring music artists



St. Cloud Federal Credit Union

• Marketing Intern

  • Jun 1999 - Aug 1999

  Coordinated and participated in events such as Appreciation Day Created monthly newsletter for customers Designed and created display for inside of facility Coordinated and participated in events such as Appreciation Day Created monthly newsletter for customers Designed and created display for inside of facility