Michelle Becerril
Key Account Manager Air & Travel at Club Premier (Premier Loyalty & Marketing)- Claim this Profile
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Bio
Experience
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Aeroméxico Rewards
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Mexico
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Consumer Services
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1 - 100 Employee
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Key Account Manager Air & Travel
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Sep 2017 - Present
Currently lead the commercial strategy and plan for the overall portfolio of brands for the Travel division on Club Premier Aeroméxico, including driving brand initiatives, new member acquisition, marketing, activations, promotions and new offerings. Oversee the launch of new partnerships, campaigns, and the evolution and optimization of demand generation initiatives. Supplemented with digital portfolio(Programmatic, Video, Mobile, Branded & Content, Influencer-Celebrities). Work hand-in-hand with Global and Regional partners to support strong growth , that drive revenue, member engagement and brand awareness. Strategically developed and implemented brand marketing campaigns and regional promotions, ensuring consistency of brand messaging across the Latin American region. Build partnerships across other Club Premier business units within the company. Show less
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Jun 2016 - Aug 2017
Online and Offline Sales on Disney's Platforms.Budget managment of comercial areaResponsable of negotiations with Key Clients, Budget Adminstration, Team Leader & NewStrategies to increase and maximize revenue for the company. Design of marketing strategies Implementation of campaigns online & offline Key Contact for Disney Television regional teamManagment of customer portafolio
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Oct 2012 - Jun 2016
Online and Offline Sales on Disney's Platforms.Client Support and New Client Prospecting.Generation of Creative Proposals for both Display and Content Marketing Strategies.P&L Managment Key contact for regional television Disney team
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