Experience

Coffee Business

• Public Policy Offices
• 1 - 100 Employee

• CEO

  • May 2021 - Present

  In addition to my role as the CEO of Sustainable Restaurant Group, I also serve as the CEO of Coffee Business, a similarly structured portfolio of Pacific Northwest brands inclusive of eight coffee shops and one coffee roasting and manufacturing facility. My overall day-to-day duties for this business venture remain the same, but specific achievements include: • Generated hundreds of thousands in cost savings for coffee roasting and manufacturing facility by partnering with coffee industry leaders to establish green coffee purchasing and supply chain management strategy, positively impacting full portfolio of coffee-related brands. • Crafted and deployed digital marketing strategy for umbrella of coffee brands, driving increased traffic for new product releases and significant holidays. • Spearheaded numerous sustainability initiatives, including obtaining Certified Organic designation for coffee roasting and manufacturing facility, to align with consumer values and capture increased engagement. • Expanded coffee-related brand portfolio reach by designing and working with co-packer to manufacture and distribute new line of Certified Organic cold brew and nitro coffees to local and national grocery chains within one month of product release. Show less



Sustainable Restaurant Group

• United States
• Food and Beverage Services
• 1 - 100 Employee

• CEO

  • May 2021 - Present

  As the CEO of Sustainable Restaurant Group, I steer the full scope of business strategy and market development for a unique, private equity-owned portfolio of food and beverage brands, including Bamboo Sushi, the world’s first group of sustainable sushi restaurants located in OR, WA, CA, and CO. • Oversee turnaround, planning, organizational design, and growth/expansion strategies for all brands; collaborate with brand founders to preserve original brand vision while executing widespread changes to drive long-term success. • Serve as integral member of private equity firm’s Executive Leadership team, reporting to the Chairman and CEO; regularly communicate business performance, forecasts, and current/prospective strategies to investors, shareholders, and Board of Directors to inform short- and long-term decision-making. • Direct team of 10 senior leaders spanning Operations, Culinary, HR, IT, Project Management, Events, Marketing, Sales, Production Manufacturing, and Finance; cultivate performance-oriented business culture to lead industry in innovation and push progress. • Own P&L for all brands, monitoring financial performance to identify cost control opportunities. • Build productive relationships with internal and external stakeholders, community partners, and market competitors to support strategic business objectives. Select Achievements • Led Bamboo Sushi’s turnaround efforts, taking company from bankruptcy to positive cash flow within one year. • Joined global “1% For the Planet” initiative to positively reflect core values of Bamboo Sushi’s business. • Implemented Bamboo Sushi’s first-ever digital marketing strategy and built new website, driving significant increase in traffic for online ordering, takeout, and delivery services and immediately increasing revenue by 15%. • Spearheaded full Bamboo Sushi menu revamp, including creation of specific dine-in and take-out offerings to enhance customer experience. Show less



Boise Co-op

• United States
• Retail Groceries
• 1 - 100 Employee

• CEO

  • Jan 2019 - Jan 2021

  As the CEO of Boise Consumer Co-Op, an organic and natural foods retail grocery business, I revitalized the business by developing multilayered operational initiatives to drive and maintain business growth. • Managed financial, operational, and human resources functions to optimize business performance while mitigating risk. Devised and presented comprehensive business plans and forecasts to company’s Board of Directors. • Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits; delivered double-digit EBITDA increase and grew incremental operating income by millions within two years. • Transformed company from antiquated to forward-thinking business model through development of first-ever digital marketing strategy. • Spearheaded company’s inaugural curbside grocery pickup service during pandemic’s height, capturing continued revenue during tumultuous economic period while maintaining customer safety and satisfaction. • Rapidly implemented additional pandemic safety protocols for employees and customers, as well as monitored evolving CDC guidelines applying to essential businesses, to ensure continuous, safe operations. • Crafted and implemented company’s first-ever set of formal Core Values, cultivating progressive, inclusive, and performance-driven company culture and positioning organization as Employer of Choice within local community. Show less

• Director Of Operations/Head of Brand Development

  • Nov 2017 - Dec 2018

  In my first role with Sustainable Restaurant Group, I was recruited to drive short- and long-term strategy for the brand development and expansion of the group’s fast-casual brand, Quickfish. • Reported directly to the group’s CEO/Founder as a key member of the Executive Leadership team. • Acted as strategic advisor to private equity partners regarding restaurant business strategy, industry trends, and technology advancements, influencing decision-making. • Partnered with cross-functional teams, including HR/Training, Creative/Marketing, Digital Media, Finance, Real Estate, and Construction to execute all initiatives on time, within budget, and in alignment with overarching business and brand development strategy. • Led real estate market planning and strategy to ensure scalability and sustainability of new store development. • Fostered positive consumer brand experiences by conducting in-depth research and analysis to align brand positioning and messaging with consumer needs and values. Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Regional Director

  • Feb 2015 - Nov 2017

  As a Regional Director for Starbucks, I set and executed the vision and direction that aligned with corporate strategies for a 7-state territory comprised of 100 stores and 2K+ employees, driving $150M+ in annual sales.• Coached and developed team of 12 results-oriented employees, observing individual strengths and initiating professional development plans to upskill capabilities. • Selected for temporary assignment as National Account Executive (5/2017-8/2017), overseeing company’s largest National Licensed Stores Account (HMS Host) with hundreds of millions in annual revenue.• Played pivotal role in integrating Starbucks Card payment capability with HMS Host’s point-of-sale (POS) platform within aggressive 18-month timeline in collaboration with key executive stakeholders. • Improved bottom-line profits for HMS Host account by identifying and deploying new product penetration and retail market opportunities. • Increased retention, sales, and customer loyalty throughout region by collaborating with diverse cross-functional stakeholders to develop talent, strategically optimize store capabilities, and expand into high-potential markets.• Handpicked out of 200K+ global employees as one of 60 official company Coffee Ambassadors to travel to Costa Rica for immersive coffee education experience. Show less

• Regional Manager

  • Sep 2010 - Feb 2015

  As a Regional Manager, I oversaw three business channels comprised of 110 licensed stores, 1K foodservice accounts, and 75+ office coffee operators across the Western U.S, generating ~$230M in total annual sales.• Guided high-performing, 8-member team on best practices for sales targeting, planning, and relationship building.• Steered negotiations for numerous multimillion-dollar, multi-year contracts, delivering on sales and profit targets while expanding market reach.• Handpicked to serve as integral member of Starbucks “Hometown” cross-functional marketing and PR team, working directly with Starbucks CEO, Howard Schultz, to support Seattle-specific strategic partnership initiatives.• Exceeded plan performance and increased profit opportunities YoY by recruiting top talent committed to maintaining culture of excellence.• Drove process improvements to meet evolving business needs and boost team member performance, including updating key workflows and restructuring teams. Show less

• Market Manager

  • Jan 2008 - Sep 2010

  In this role, I supported a Regional Manager in building food service sales and distributor relationships across a 7-state region. I also directed three Territory Managers who were responsible for driving 50%+ of the region’s annual revenue alone!• Captured hundreds of thousands in new distributor annual revenue by securing deals with three new distributors throughout tenure. Enhanced profitability by utilizing forward-thinking marketing and sales strategies to develop robust pipelines.• Collaborated with HQ, regional, and other national cross-functional teams, acting as crucial bridge between senior leaders and front-line team members to implement corporate changes and drive market growth. Show less

• Territory Manager

  • Jan 2002 - Jan 2008

  During my 6-year tenure as a Territory Manager, I led multi-unit new business development, existing account growth, and retention for regional and national accounts across a 7-state region. • Negotiated and secured four multi-year, multi-regional contracts, including comprehensive, 10-year contract with Vail Resorts. Managed all aspects of strategic partnership with Vail Resorts, including installation, product placement & marketing strategies, annual business planning, and ongoing training for 150+ locations.• Achieved recognition as Sales Partner of the Quarter in Q2 2008 out of 200 Territory Managers nationwide.• Cultivated strong relationships with key accounts to drive customer satisfaction. Show less

• Sales Representative

  • 2001 - 2002

  Fast-track promotion through increasingly responsible assignments to generate new business development, build solid B2B affiliations and manage sales prospects for five-state territory. Created and maintained targeted prospects list that resulted in significant new account development. Responsibilities include identifying and qualifying leads through prospecting, cold-calling, networking and developing referrals. Design customized proposals, conduct business reviews and track results of effective promotions. - Led development of strategy, service planning and marketing initiatives that became regional best practices.- Spearheaded new market development program in expansion plan for national parks.- Expanded proposals to include community outreach and community programs that increased customer awareness of Starbucks partnerships and developed new business. Show less

• Field Consultant

  • 2000 - 2001

  Responsible for managing 13 Licensed Stores and 60 Foodservice customers throughout Southern Idaho, Montana and Western Wyoming. * Accomplishments include opening the first Starbucks Licensed Stores within Albertson's grocery stores in Southern Idaho market and working closely with Starbucks NAE, consulting to corporate Albertson's contacts on Starbucks business operations* Training for Licensed Stores new store openings* Monthly Licensed Stores visits and consultation to build business, implement new programs and products* Account management and new business development of Foodservice business Show less

• Store Manager

  • 1997 - 2000

  Managed a team of partners within a store, delivering a high quality experience that built customer loyalty and sales. Accomplishments include: - Opening the Boise, ID market with the first Starbucks store- Leading the opening of 7 additional Starbucks stores within the Boise, ID market, which included setting up suppliers and vendors, hiring and training staff, facilitating training classes, supporting the new store managers in the first couple weeks of a new store opening all while managing my own assigned Starbucks store- Trained and promoted 14 partners from entry-level positions to managerial positions- Starbucks certified: Manager Coach Mentor, Learning Coach Mentor, Classroom Facilitator Show less