Experience

Visual Lease

• United States
• Software Development
• 100 - 200 Employee

• Marketing Events Manager

  • Jan 2020 - Present

  Manage Visual Lease events and tradeshows from concept to completion. Develop and manage webinars and other thought leadership initiatives. Identify industry sponsorships aligned with overall strategy. Manage and maintain within a set budget per event. Project manage cross-marketing activities. Build relationships with target industries. Create and manage social media content to promote industry activity. Create internal communication to share with the VL team on our presence in the industry. Monitor our competitors’ industry activities (associations, sponsorships, events). Interact with key decision makers and account-holders. Sharing reports with Leadership to understand the impact of our efforts. Manage our marketing collateral, giveaways, SWAG inventory. Use marketing task management tools, develop scalable processes and encourage transparency across the organization. Serve as a brand ambassador and liaison for VL at industry events and associations. Be a trusted and valued business partner that is dedicated to ensuring the best experience for our customers/employees and represents thoseinterests at all times. Manage external marketing awards programs (Ex. NJ Best Places to Work). Manage internal company events and career fairs.



WorkWave

• United States
• Software Development
• 300 - 400 Employee

• Event Specialist

  • Apr 2018 - Jan 2020

  Responsibilities include planning and executing on all events logistics for conferences, tradeshows, regional meetings, round tables and webinars including registration and attendee tracking, staffing, presentation, booth designs, materials support and pre/post-event evaluations. Assisting the Events Manager in the development of events strategy including personas, and lifecycle approach. Managing execution of the event strategy to drive engagement and pipeline for the business. Creating exceptional experiences through design and content in collaboration with the marketing team including landing pages, emails, presentations and social media. Manage booth inventory, giveaways, printed materials, hardware and other event supplies. Maintain a positive working relationship with fellow staff, management, vendors and clients.



Intellect Design Arena Ltd

• India
• Software Development
• 700 & Above Employee

• Vice President of Marketing - Americas

  • Jan 2015 - Mar 2017

  Recruited away from previous employer to specifically bring awareness to company's Americas team through precisely-designed meetings, events, conferences, speaking engagements, and social media campaigns. Set international and domestic meeting/event agendas in tandem with department heads, conducted site inspections negotiated supplier contracts including meeting facilities, decorations, food and beverage, entertainment, audio visual, registration, housing, transportation, and related marketing campaigns to drive event attendance. Oversaw planning for 4 annual events with $100,000 budget and additionally coordinated company presence at 22 industry tradeshows. 1. Protected company from 20% in venue attrition clauses by hitting on-target capacities as outlined in contracts; led digitial marketing, phone and email campaigns as well as advertising, contests and special promotios to highlight benefits of attending company's events. 2. Boosted social media followers 40% which built event momentum; launched social media campaign for Americas region targeting Facebook and LinkedIn attendee prospects. 3. Drove attendance spike at regional and hosted advisory events 50% by securing ads and banners in top industry publications, social media sites, email campaigns as well as phone campaigns and personal notes to targetes accounts. 4. Constructed first-ever event and marketing standard operating procedures to add consistency to each project and ensure service expectations were acheived. 5. Differentiated company and fueled additional industry buzz by adding innovation to events including event-specific hashtags, interactive displays, and “no agenda" conferences for hosted events that boosted attendee engagment levels.



Fundtech - now part of D+H

• Financial Services
• 200 - 300 Employee

• Director, Marketing and Events

  • Dec 2008 - May 2014

  Direct/manage all corporate initiatives supporting brand development, corporate image enhancements, print, mail and digital advertising, annual event promotions, corporate newsletter and new product rollouts including oversight and management of the marketing budget and the main office and regional office marketing staffs. Lead the development/management and support of the annual North America and European client conference, 8 - 12 yearly trade shows around the globe plus 20-30 regional shows, and all large internal meetings in addition to helping support regional events managed by our local sales and marketing staffs.



Citi

• United States
• Financial Services
• 700 & Above Employee

• VP, Global Event Marketing Manager, Global Transaction Services

  • Jun 2007 - Dec 2008

  Managed all aspects of trade show and conference participation for the Division. This included vendor management, contract negotiation, conference sponsorship, promotional items, booth design and construction, and on-site show management. Annual conference season included 10 major shows plus 25 regional shows. Managed all aspects of trade show and conference participation for the Division. This included vendor management, contract negotiation, conference sponsorship, promotional items, booth design and construction, and on-site show management. Annual conference season included 10 major shows plus 25 regional shows.