Michelle Pak
Senior Specialist, Ad Tech Services at CMI/Compas- Claim this Profile
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English Native or bilingual proficiency
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Korean Limited working proficiency
Topline Score
Bio
Credentials
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iLEAD Certification Program: 1st Tier of the Excellence in Leadership Series
CompasDec, 2021- Nov, 2024 -
Google Ads Measurement Certification
GoogleApr, 2020- Nov, 2024 -
Google Ads Video Certification
GoogleMar, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleFeb, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleDec, 2019- Nov, 2024
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Senior Specialist, Ad Tech Services
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Nov 2020 - Present
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Arkon Group
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United States
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Advertising Services
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1 - 100 Employee
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Media Manager
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May 2019 - Sep 2020
Responsible for oversight of campaign budgets, timelines, media and overall successes.Daily hands-in-platform campaign management of campaign setup and ad trafficking of display, video, digital, and search campaigns.Maintain all paid social platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, Snapchat and more. Monitor campaign delivery and make optimizations to achieve client objectives.Summarize and report social advertising campaigns for clients.Maintain and organize campaign-specific materials in team’s shared document repository.Strong project management and communication skills.
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Scranton Gillette Communications, Inc.
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United States
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Book and Periodical Publishing
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200 - 300 Employee
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Ad Ops Strategist
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Sep 2009 - Apr 2019
Reviewed and processed all contract/insertion orders from the sales team.Worked directly with clients to obtain campaign assets, provide support for creative inquiries/issues, and ensure all advertising deadlines and updates were met and communicated.Managed all facets of digital campaigns by accurately implementing and executing multi-channel projects, monitoring campaign delivery for quality assurance, ensuring campaigns are running as contracted, providing customer service, and assisting in client presentations.Scheduled email campaigns to launch, ensure distribution lists and content is correct and providing email campaign metrics post-launch.Troubleshoot issues or technical problems across projects, websites, and/or programs.Assisted in training, mentoring, and developing team members.Communicated closely with clients and sales team via phone, emails and direct contact to maintain strong working relationship.Prepared and mailed invoices on a monthly basis based on final statistics.
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Sales Support
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2007 - 2008
Coordinated with other departments (i.e. Sourcing/Merchandising, Logistics) to obtain and provide necessary information to resolve issues. Worked in depth with the V/P of Sales & Marketing on assisting with purchase orders.Managed accounts such as Meijer, Menards, Costco, Home Depot, Kohl’s, and other mass retailers.Provided account reps with confidential pricing information.Created filing management system for better efficiency.Communicated via e-mail to colleagues and customers in order to solve issues with promptness. Established good rapport with Sales Reps to ensure satisfied support information to resolve issues.
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Education
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University of Illinois at Chicago
Psychology