Experience

The Sports Edit

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing & PR Executive

  • Aug 2018 - Present

  I am responsible for all PR actions at TSE. This broad scope includesplacing stories with relevant publications, writing key campaign pressreleases to distribute to media, generating SEO-focused blog content,and managing influencer and brand ambassador relations. I organisemonthly events to grow engagement with the local brand communityand keep fingers on the pulse of London’s active scene.Conscious of touch points in e-commerce, I support digital marketingactivities including organic and paid social media, link-building, ande-mail marketing. I relaunched TSE’s Pinterest and implemented itsfirst paid campaign, achieving 400% growth MoM.As one of my first initiatives, I designed and actioned a quarterly giftbox campaign to strengthen relationships with brand partners andgenerate social media engagement. Q2 resulted in an audience reachof 1.3M people and engagement rate of 1.80% Show less

• Marketing & PR Executive

  • Aug 2018 - Present



UCL

• 300 - 400 Employee

• MA Creative and Collaborative Enterprise student

  • Oct 2017 - Present



Stature PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Assistant

  • Jun 2016 - Jan 2017

  Acting in support of the Accounts Management team, I built relationships with media outlets, developed client social media presence, and proactively pitched stories which earned business opportunities for clients. Through procuring stories in publications such as The Independent, and SheerLuxe, I monitored and reported all client media coverage. Within my role, I also managed communications through internal channels, and trained and supervised new interns. Acting in support of the Accounts Management team, I built relationships with media outlets, developed client social media presence, and proactively pitched stories which earned business opportunities for clients. Through procuring stories in publications such as The Independent, and SheerLuxe, I monitored and reported all client media coverage. Within my role, I also managed communications through internal channels, and trained and supervised new interns.



TENZING Natural Energy | B Corp™

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2016 - Mar 2016

  As part of a student ambassador team, I led a market research report based on product perception and analysed findings for the start-up. I presented these findings to improve brand coherence. In addition to conducting market research, I sought new potential points of sale in appropriate retail outlets across London. As part of a student ambassador team, I led a market research report based on product perception and analysed findings for the start-up. I presented these findings to improve brand coherence. In addition to conducting market research, I sought new potential points of sale in appropriate retail outlets across London.



Sonoma State University Center for International Education

• Higher Education

• Student Ambassador

  • Aug 2014 - May 2015

  In joining SSU’s Center for International Education as a student ambassador and Marketing and Outreach Chair, I promoted relationships between the international and domestic student body through organised events. In joining SSU’s Center for International Education as a student ambassador and Marketing and Outreach Chair, I promoted relationships between the international and domestic student body through organised events.



Barnes & Noble, Inc.

• United States
• Retail
• 700 & Above Employee

• Café Server

  • Jun 2013 - Sep 2013

  Provided customer service at a franchised establishment Organized merchandise for sale Provided customer service at a franchised establishment Organized merchandise for sale



Sonoma State's Center for Environmental Inquiry

• United States
• Higher Education
• 1 - 100 Employee

• Environmental Restoration Intern

  • Feb 2013 - May 2013

  Acted as a land steward over Northern California's unique coastal prairies. Protected local wildlife and indigenous plants through removal of invasive species and diseased plants. Recorded and analyzed data on wildlife using survey software. Community outreach through door-to-door communication. Acted as a land steward over Northern California's unique coastal prairies. Protected local wildlife and indigenous plants through removal of invasive species and diseased plants. Recorded and analyzed data on wildlife using survey software. Community outreach through door-to-door communication.



California Faculty Association

• United States
• Higher Education
• 1 - 100 Employee

• President of Students for Quality Education

  • Aug 2012 - Oct 2012

  Represented statewide students’ voice in California’s union for university professors Lobbied student body for union support Organized awareness campaigns Represented statewide students’ voice in California’s union for university professors Lobbied student body for union support Organized awareness campaigns