Senior Marketing Editorial Lead

• Apr 2021 - Present

• Creates and implements a content marketing strategy with the marketing team • Manages company social media accounts (Twitter, LinkedIn, Facebook, Instagram, and TikTok) • Develops multimedia content including blog posts, email newsletters, social copy, and video • Creates and implements a content marketing strategy with the marketing team • Manages company social media accounts (Twitter, LinkedIn, Facebook, Instagram, and TikTok) • Develops multimedia content including blog posts, email newsletters, social copy, and video

Freelance

• Jan 2010 - Present

• Writes articles for various websites — currently writing for SEO company Outreach Mama •Shoots photos with Canon 5D Mark iii, edits with Adobe Photoshop and Lightroom, and delivers images with Dropbox or Google • Regularly uses Adobe InDesign and Illustrator for graphic design projects ranging from small web projects to large printed banners • Films video projects with Canon 5D Mark iii and edits with Adobe PremierePro, has some experience with Adobe AfterEffects and Final Cut • Has worked on various sized film sets as a PA, AD, and Script Supervisor. • Understands how to communicate clearly with clients, interpret and execute a creative vision, and set personal project deadlines Show less

Divisional Marketing Account Manager

• Sep 2020 - Apr 2021

• Works directly with Loan Officers and their teams to help identify marketing opportunities to grow their business • Facilitates marketing requests including the intake of custom collateral requests (i.e. postcards, flyers, print/online ads, listing sheets, etc.) • Uses CRM Total Expert to implement marketing campaigns for Loan Officers and measure success • Works directly with Loan Officers and their teams to help identify marketing opportunities to grow their business • Facilitates marketing requests including the intake of custom collateral requests (i.e. postcards, flyers, print/online ads, listing sheets, etc.) • Uses CRM Total Expert to implement marketing campaigns for Loan Officers and measure success

Content Marketing Manager

• Apr 2017 - Aug 2020

• Led the creation and implementation of digital marketing and content creation plan • Hosted weekly meetings with marketing team to review and improve website analytics, SEO strategy, and track progress of content marketing projects • Designed keyword-optimized infographics, web banner ads, social media ads, landing pages, and branded promotional material • Created and edited engaging content in the form of social media posts, short videos, blog posts, and email newsletters • Established housing industry partnerships through SaaS promotions and creation of cross-branded promotional marketing materials • Maintained a high standard for company branding and ensured a consistency of delivery and voice across all content platforms *recently furloughed due to COVID-19 Show less

Marketing Manager

• Jul 2016 - Jan 2017

• Developed and implemented a short and long-term marketing strategy to promote musical theatre performances • Grew social media audience on Instagram, Twitter, and Facebook and utilized targeted advertising strategies • Used Constant Contact to write and design weekly newsletters for 22K subscriber base • Wrote copy for website and updated pages using Wordpress • Used Adobe Creative Suite on a daily basis to edit videos and photos, design advertisements for print and web, and create dramaturgy posters to be displayed in the theatre lobby • Continued to accept freelance design work from Porchlight after leaving Show less

Lead Filmmaking and Photography Instructor

• Jun 2016 - Jul 2016

• Led middle school campers through fun exercises designed to challenge their creativity • Used a curriculum guide to teach campers the basics of digital photography and filmmaking • Helped campers use Photoshop and iMovie to execute their creative vision • Hosted a weekly Parents' Night to feature campers' creative work • Led middle school campers through fun exercises designed to challenge their creativity • Used a curriculum guide to teach campers the basics of digital photography and filmmaking • Helped campers use Photoshop and iMovie to execute their creative vision • Hosted a weekly Parents' Night to feature campers' creative work

Art Director and Combat Zone (Satire) Editor

• Jan 2015 - May 2016

• Was initially hired on campus newspaper staff as a writer in the satire section, and was promoted to editor of the satire section and art director within the first few months • Hosted a weekly meeting with a small staff of satire writers to brainstorm ideas and provided direct feedback on articles • Used AP Stylebook to copy edit satire section articles (and often other sections when short-staffed) • Coordinated with campus photographers to ensure visual coverage of local events and created infographics for various articles • Helped other section editors layout articles, graphics, and photography • Worked with the Editor in Chief and a design intern to create a captivating front page design and ensure consistent and clean design standards throughout the entire publication • Used Wordpress to upload articles on campus website Show less

Photographer

• Apr 2013 - May 2014

Communications Intern

• Jun 2012 - Mar 2013